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Rebranding Peter Pan

by: Andrea Ricciardi

Rebranding Peter Pan, il progetto di tesi in

Campus:

IAAD. Bologna

Course:

Digital Communication design

Year:

2021/2022
Andrea Ricciardi, alumno IAAD. del corso in Digital Communication design

Andrea Ricciardi

With my individual thesis proposal I would like to bring a rebranding and a digital strategy based on social media for the Peter Pan bathing establishment in Marina di Ravenna.
After having outlined all the guidelines for brand identity, an editorial plan with strong and precise formats must be adapted, trying to bring well-organized online communication to the Peter Pan, making the brand recognized not only for the service it offers. The purpose of this project is to build a strong and captivating visual identity, trying to consolidate the establishment, already known on the Riviera and in Romagna, with a social strategy that is in contrast with all its competitors who propose a very banal online communication and repetitive focusing totally on catering.

Final project


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