IAAD IAAD
Undergraduate Courses

UNDERGRADUATE COURSE IN Product
design

Campus:

TURIN/BOLOGNA

Start date:

October 2022

Duration:

3 years

What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy?
These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.

What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy?
These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.

DETAILS OF THE COURSE IN PRODUCT DESIGN

Start Date: October 2022
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Francesco Faccin
Coordinator: Davide Negri

Educational Objectives

IAAD.’s Product Design course aims to train a new generation of designers who are able to anticipate the needs of the consumer, creating and disseminating new products and services for future use.
The product designer is challenged to find new solutions that respect the environment, work ethic and process optimization while working within the limits set by the market and systems of production.

Taking this into account, designers must be able to work on multi-disciplinary teams and develop overall design visions.
At the same time, they should present and communicate their own ideas in the best way possible, an increasingly important skill for product designers.
During the three-year program, maximum attention is given to mastering diverse means of communication, from basic skills such as sketching as an instrument to transmit ideas to the use of software such as Rhinoceros and Keyshot for modeling and photorealistic rendering of projects. Graphics software is also used to define the visual container for presenting projects.

The last year of the program features close collaboration with companies that perform the dual role of client and tutor. This first encounter with the professional world and the needs of the market provides real work experience that faithfully simulates the dynamics of real projects.
In this phase the instructors, who are highly qualified professionals in the field of design, create opportunities for students to try their hand alongside important designers from national and international companies, in special lessons, workplace visits, workshops, seminars, internships, projects and master classes. Students actively participate in projects connected to international events such as the Milan Furniture Fair.


Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Product Design

Career paths

This three-year course offers the opportunity to learn about and experience many aspects of the profession, with a 360-degree view of the vast and diverse world of Design. It guides students to develop their own design identities and to best express their talent, whether as freelance professionals or in a corporate environment as designers in a technical office, in artistic direction, as marketers, concept designers, product engineers or 3D modelers.


Faculty


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