IAAD IAAD
Undergraduate Courses

Digital
Communication
Design

Campus:

Turin/BOLOGNA

Start Date:

OcTOBeR 2022

Duration:

3 years

New digital tools have revolutionized the communication sector, expanding professional opportunities.
Advanced skills are required that not only combine creativity and knowledge of the digital media design process, but that also anticipate the progress of technology and digital platform use.

New digital tools have revolutionized the communication sector, expanding professional opportunities.
Advanced skills are required that not only combine creativity and knowledge of the digital media design process, but that also anticipate the progress of technology and digital platform use.

COURSE DETAILS

Start Date: October 2022
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Aurelio Tortelli
Coordinator: Francesca Grignolio

Educational Objectives

The Digital Communication Design course uses a multidisciplinary approach to train professionals who at the end of the program will be able to demonstrate mastery of digital tools and will be prepared to face the new challenges of a sector in continuous evolution.
The course aims to instruct students in the:
– Acquisition of basic technical and theoretic skills
– Development of individual talent and design skills
– Ability to develop a strategic vision

The first year is dedicated to instruction in the basic technical knowledge of photography, illustration and layout using major software programs such as Photoshop, Illustrator, InDesign and Premiere. These technical skills are accompanied by instruction in communication theory, history and strategy, to provide students with the planning skills and language they will need to face the digital world.
The second year moves on to the development of planning and design skills, with a strong focus on digital tools that support IT and web development, including UX/UI design, After Effects, the Semantic Web,digital art direction and marketing, project management, media writing skills and mobile apps. It is a year dedicated to experimentation, in which practical exercises in individual and group projects offer continuous inspiration during the learning process.
In the third year, students will refine their skills from a strategic perspective as they orient themselves toward the professional world.

Various aspects of the digital world will be explored in depth: sound design, event design, digital strategy and virtual and augmented reality, with particular emphasis given to innovative technologies such as the Internet of Things, Big Data and artificial intelligence.
During this final year, students will work on projects in collaboration with leading companies, addressing topics both from a theoretical-conceptual perspective, with the guidance of their instructors, and from a concrete, practical perspective, as they will be given the possibility to experience the market demands first-hand.

Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s degree in Bachelor’s Degree in Graphic and Editorial Design (DIPL01) – Digital Communication Design

Career paths

This comprehensive training course will give students the opportunity to choose a career that best aligns with their specific abilities and interests among the various professions in digital fields: digital art director, video maker, social media manager and copywriter, content creator, sound designer, UX/UI designer, graphic designer, web marketing specialist, digital/creative strategist.
IAAD. also assists student entrepreneurs who want to transform and develop their project ideas into start-ups, giving shape to what they have learned during the three-year program.


Faculty


/ CONTACT US

<div class="meetings-iframe-container" data-src="https://meetings.hubspot.com/relazioniesterne/book-an-interview-via-google-meet-with-iaad-torino?embed=true"></div> <div class="meetings-iframe-container" data-src="https://meetings.hubspot.com/relazioniesterne/book-an-interview-via-google-meet-with-iaad-bologna?embed=true"></div> <script type="text/javascript" src="https://static.hsappstatic.net/MeetingsEmbed/ex/MeetingsEmbedCode.js"></script>

Other Undergraduate Courses