IAAD IAAD
Master’s Courses

Digital Marketing &
Communication Management

Campus:

Turin

Start date:

September 2022

Duration:

10 Months

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

THE course in detail

Start date: September 2022
Duration: 10 months
Language: English
Strategic Director: Gianpaolo Barozzi
Master’s Coordinator: Massimo Morelli

Presentation

Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.

Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.

These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.

The preparation and training of a Digital Marketing Specialist (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.

The Master program is divided into four main areas of competency:

Master Program

The main objective is to provide participants with the necessary skills to operate and manage projects in a conscious and efficient way in a professional environment characterized by considerable complexity, strong correlation of the components involved and a very high rate of change.

The Master focuses on the concrete practice of each individual tool or methodology in the different fields of application available: media, marketing (R&D, design, advertising), educational and entertainment.

Academic Policies

The Master is delivered via lectures and workshops, with attendance is mandatory. Active participation in coursework is both expected and fundamental to successful completion of the program. All assignments and projects are to be delivered on the established due date. Completion of the Master is contingent upon the final thesis project which will be presented by the student to a commission for evaluation.

Throughout the academic year, IAAD. will organize visits to companies, exhibitions and museums, special workshops, as well as encounters with relevant professionals.

General Information

Requirements and Admission Procedures
1st and 2nd level undergraduates and professionals seeking a specialization in the field of new media may apply.

Candidates are required to have solid general knowledge and a strong interest in the fields of art history, contemporary art, cinema, psychology, sociology, literature. Furthermore, the technical knowledge of at least two Adobe Creative Cloud applications is required (Indesign, Photoshop, Illustrator, After Effect, Premiere, etc.).

Admission is subject to application evaluation. The application consists of a motivational letter, detailed curriculum vitae and portfolio. IAAD. also employs in-person or video interviews to complete the admissions process.

Entrance to the Master program is contingent on the approval of the Course Coordinator based on review of the application and possible interview.

Application
Applications have to contain these documents:

  • Curriculum Vitae
  • Cover Letter
  • Portfolio

The Master Co-ordinator, assisted by an academic board will evaluate the  candidacies received.

The result of the application will be communicated by the Career Guidance Office to each candidate.

Thesis and Projectwork

Thesis
The final thesis is a real-world project developed in collaboration with an industry partner company.

The design process is executed from initial briefings to ongoing meeting and discussions and a final presentation and evaluation of the project with the partner company and academic panel.

Project work and Internship
Students may choose between completing an individual project (project work) or a 300 hour internship / apprenticeship. The project will be developed from one of the main themes of study with an instructor/professional who will assign the brief and follow the students progress in the research and design phase as well as the final presentation.

Career Service

IAAD. provides students unique access to companies and industry professionals due to the integration of industry and education as the foundation of a IAAD. Master.
The IAAD. career service is an exchange between the needs of industry partners and IAAD. graduates as the career service works to benefit both.

Scholarships

IAAD. supports students with scholarships to partially cover the costs of attending the Master’s course and with subsidized loans to continue their studies.

Please note that the number of available scholarships is always lower than the number of requests, so it is important to bear in mind that most scholarships are granted on the basis of the Commission’s evaluation of a series of main requirements, including:

  • personal portfolio
  • educational background / qualifications
  • professional experiences

The Evaluation Committee will award the available scholarships based on its irrevocable decision.

IAAD. offers five scholarships which cover 50% of the attendance fee.

Scholarships will be awarded to candidates who have received by email the official communication of eligibility for the attendance of the course.
If you would like to have more information about the loan offered by IAAD., visit the official website of the Bank of Intesa Sanpaolo.


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