MASTER IN Digital Marketing & Communication Management

The main objective is to provide participants with the necessary skills to operate and manage projects in a conscious and efficient way in a professional environment characterized by considerable complexity, strong correlation of the components involved and a very high rate of change.

The Master focuses on the concrete practice of each individual tool or methodology in the different fields of application available: media, marketing (R&D, design, advertising), educational and entertainment.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The Master is delivered via lectures and workshops, with attendance is mandatory. Active participation in coursework is both expected and fundamental to successful completion of the program. All assignments and projects are to be delivered on the established due date. Completion of the Master is contingent upon the final thesis project which will be presented by the student to a commission for evaluation.

Throughout the academic year, IAAD. will organize visits to companies, exhibitions and museums, special workshops, as well as encounters with relevant professionals.

ADMISSION REQUIREMENTS AND PROCEDURES

1st and 2nd level undergraduates and professionals seeking a specialization in the field of new media may apply.

Candidates are required to have solid general knowledge and a strong interest in the fields of art history, contemporary art, cinema, psychology, sociology, literature. Furthermore, the technical knowledge of at least two Adobe Creative Cloud applications is required (Indesign, Photoshop, Illustrator, After Effect, Premiere, etc.).

Admission is subject to application evaluation. The application consists of a motivational letter, detailed curriculum vitae and portfolio. IAAD. also employs in-person or video interviews to complete the admissions process.

Entrance to the Master program is contingent on the approval of the Course Coordinator based on review of the application and possible interview.

APPLICATION

Applications have to contain these documents:

• Curriculum Vitae
• Cover Letter
• Portfolio

The Master Co-ordinator, assisted by an academic board will evaluate the  candidacies received.

The result of the application will be communicated by the Career Guidance Office to each candidate.

THESIS

The final thesis is a real-world project developed in collaboration with an industry partner company.

The design process is executed from initial briefings to ongoing meeting and discussions and a final presentation and evaluation of the project with the partner company and academic panel.

PROJECT WORK

Students may choose between completing an individual project (project work) or a 300 hour internship / apprenticeship. The project will be developed from one of the main themes of study with an instructor/professional who will assign the brief and follow the students progress in the research and design phase as well as the final presentation.

IAAD. provides students unique access to companies and industry professionals due to the integration of industry and education as the foundation of a IAAD. Master.

The IAAD. career service is an exchange between the needs of industry partners and IAAD. graduates as the career service works to benefit both.

The Master allows you to insert new qualified resources into the world of work as digital managers within medium-large companies (marketing and communication offices) or marketing/communication/advertising agencies, in public administration or as freelancers.

Specific professional opportunities can be identified in all the figures whose specific training is in some way connected to the macro-profile of the Digital Marketing Specialist:

• Digital Content Manager
• Social Media Manager
• Community Manager
• Web Developer
• Web Analyst
• UX/UI Designer
• SEO Specialist
• Semantic Engineer
• Data Scientist
• Audiovisual Manager
• VR Developer
• E-Commerce Manager

IAAD. supports students with scholarships to partially cover the costs of attending the Master’s course and with subsidized loans to continue their studies.

Please note that the number of available scholarships is always lower than the number of requests, so it is important to bear in mind that most scholarships are granted on the basis of the Commission’s evaluation of a series of main requirements, including:

• personal portfolio
• educational background / qualifications
• professional experiences

The Evaluation Committee will award the available scholarships based on its irrevocable decision.