Event
Masterclass

Date:
January 20, 2026

Time:
6 P.M. – 7 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
[email protected]
011 548868

Design alone does not create value—strategic execution does. This Masterclass bridges the gap between conceptual design frameworks and measurable business impact, equipping designers, strategists, UX practitioners, and product leaders with the tools to move from ideation to delivery.

Participants will learn how to combine design and strategic thinking methodologies to meet the dual mandate of modern design: fulfilling user needs while achieving business objectives. Through a structured approach, you’ll discover how to identify opportunities where design can genuinely add value, avoiding superficial innovation.

The Masterclass walks you through the full design process using the Diasorin Heritage case study, offering a real-world example of client collaboration, stakeholder management, and the challenges of translating strategy into execution.

Key topics will include:

• Turning design ideas into measurable business value
• Combining strategic frameworks with design thinking
• Identifying high-impact opportunities for innovation
• Navigating stakeholder management and real-world project execution
• Applying design to meet both user and business needs

WHO IS THIS MASTERCLASS FOR?

This Masterclass is open to university students, young professionals, and anyone interested in building a career in digital marketing, communication, and media.

Participants will have the opportunity to engage directly with Matteo Cardamone, Master Professor, to explore how design thinking and strategic creativity are transforming the marketing landscape.
Some former students will also join to share their experiences and the projects they developed during the course.

WHO IS THE SPECIAL LECTURER?

Mattia G. Laurella, professor of the Master program, will guide participants through the session, sharing insights from real-world projects and strategic design execution.

Mattia Laurella is a designer focused on creating experiences that help brands communicate their identity and ideas with clarity and coherence across platforms. Over the past 10 years, he has worked as a product designer, leading and collaborating with multidisciplinary teams on projects for companies such as Reply, Resident Advisor, Xplosiva, Red Bull, Genoa CFC, United Nations Office on Drugs and Crime, Poltrona Frau, and La Gazzetta dello Sport. His journey has deepened his understanding of the entire design process – from research and prototyping to inclusive design practices – and reinforced his belief in design as a medium for meaningful connection and cultural expression.

HOW TO JOIN

Participation is free, but spots are limited.
👉 Fill out the form to reserve your seat!

Event
Masterclass

Date:
November 24, 2025

Time:
6 P.M. – 7 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
[email protected]
011 548868

This Masterclass offers a first look into the New Media & Digital Marketing Models course — a program built around strategic frameworks and real-world exercises that help future marketers design, test, and optimize campaigns through creativity, data, and design thinking.

Digital marketing is evolving at an unprecedented pace: new platforms, tools, and creative methods are redefining how brands communicate and how professionals build their careers.
The challenge today isn’t just keeping up with change — it’s learning to design systems that make innovation measurable, collaborative, and human-centered.

Key topics will include:

• The evolution of digital job roles and career paths
• Generative AI and augmented creativity
• Social media and new languages: from the creator economy to microvideo
• Omnichannel strategies and user experience personalization
• Collaborative design-thinking workshop: building a campaign flow using canvas-based methods
• How inclusivity, sustainability, and ethics are shaping the future of digital marketing

WHO IS THIS MASTERCLASS FOR?

This Masterclass is open to university students, young professionals, and anyone interested in building a career in digital marketing, communication, and media.

Participants will have the opportunity to engage directly with Matteo Cardamone, Master Professor, to explore how design thinking and strategic creativity are transforming the marketing landscape.
Some former students will also join to share their experiences and the projects they developed during the course.

HOW TO JOIN

Participation is free, but spots are limited.
👉 Fill out the form to reserve your seat!

Event
Masterclass

Date:
February 4th, 2025

Time:
5 P.M. – 6 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
[email protected]
011 548868

Join us to discover IAAD’s new Master in Mobility Solutions, a cutting-edge training path that addresses the challenges of future mobility.

WHAT IS THE MASTERCLASS OF THE MASTER IN DESIGN FOR MOBILITY SOLUTIONS?

In this masterclass, we will explore the evolution of Transportation Design, the emerging role of robotics, the importance of Urban Planning and Infrastructure for a more sustainable and interconnected mobility.
Thanks to the vision of Walter De Silva, master of automotive design, and the guidance of Dario Olivero, coordinator of the Master, the program stands out for its multidisciplinary approach, combining innovation, sustainability and practical solutions for the future of cities and transport.
With Dario, we will address how vehicle design is evolving in relation to new technologies, how robotics is transforming means of transport and how urban design and infrastructure are essential to support this change.

A unique opportunity to understand how these interconnected areas are shaping the future of global mobility.

WHO IS THIS MASTERCLASS FOR?

The invitation is open to graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and to candidates who have gained significant professional experience in the transportation, urban planning and in environmental sciences and sustainability.

HOW IS THE MASTERCLASS ORGANIZED?

The Masterclass lasts one hour, divided into:

• a first part of content presentation made by the Master’s Coordinator Dario Olivero;
• a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of the Master in Design for Mobility Solutions.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!

Register now to the Masterclass and reserve your spot.

Event
Masterclass

Date:
December 17, 2024

Time:
6 P.M. – 7 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
[email protected]
011 548868

Led by Eugenio Damasio, General Manager of No Panic Agency, we will see the theories behind the definition of a Brand Identity on digital channels, analyzing a real case study.

WHAT IS THE MASTERCLASS OF THE MASTER IN DIGITAL MARKETING & COMMUNICATION MANAGEMENT?

This is an in-depth lesson on the themes of the educational programme, held by Eugenio Damasio, teacher of the Master: starting from the concept of Digital Identity we will try to respond with ideas and future perspectives, based on real experiences gained in the field.

From the theory behind building a brand on digital channels we will move on to the analysis of a real case study which involved a company interested in redesigning the logic of its brand in the era of new media.

WHO IS THIS MASTERCLASS FOR?

The invitation is open to 1st and 2nd level undergraduates and professionals looking for specialized skills in the field of new media.

HOW IS THE MASTERCLASS ORGANIZED?

The Masterclass lasts one hour, divided into:

• a first part of content presentation made by the Master’s teacher Eugenio Damasio;
• a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of the Master in Design for Mobility Solutions.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!

Register now to the Masterclass and reserve your spot.