Evento/Masterclass, Masterclass: Turin
Masterclass: Experience design, from thinking to value
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Everything you need to know about our course
Where:
When:
Time:
Date:
March 12th 2026
Time:
3 P.M.
Campus:
IAAD. Torino
Where:
Online
Event Type:
Info Day
For further information:
[email protected]
011 548868
An in-depth event linked to the world of Transportation Design: learn how our Bacherlor’s Degree can help you succeed as professional.
WHAT IS THE INFO DAY OF THE BACHELOR’S IN TRANSPORTATION DESIGN?
This is an in-depth lesson on the topics of the course: we’ll see some of the best projects made during the Bachelor’s and how those projects are the evolution of the professional context in Transportation industry.
The event will be held totally in English!
WHO IS THIS EVENT FOR?
The invitation is open to students interested in applying to the next intake of the Bachelor’s in Transportation design.
HOW IS THE INFO DAY ORGANIZED?
The event lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Info Day is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. is the right choice for you and your future!
Register now to the event and reserve your spot.
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This masterclass shows how to turn design ideas into real business value by combining design thinking with strategic execution.
Where:
When:
Time:
Date:
January 20, 2026
Time:
6 P.M. – 7 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
Design alone does not create value—strategic execution does. This Masterclass bridges the gap between conceptual design frameworks and measurable business impact, equipping designers, strategists, UX practitioners, and product leaders with the tools to move from ideation to delivery.
Participants will learn how to combine design and strategic thinking methodologies to meet the dual mandate of modern design: fulfilling user needs while achieving business objectives. Through a structured approach, you’ll discover how to identify opportunities where design can genuinely add value, avoiding superficial innovation.
The Masterclass walks you through the full design process using the Diasorin Heritage case study, offering a real-world example of client collaboration, stakeholder management, and the challenges of translating strategy into execution.
Key topics will include:
WHO IS THIS MASTERCLASS FOR?
This Masterclass is open to university students, young professionals, and anyone interested in building a career in digital marketing, communication, and media.
Participants will have the opportunity to engage directly with Matteo Cardamone, Master Professor, to explore how design thinking and strategic creativity are transforming the marketing landscape.
Some former students will also join to share their experiences and the projects they developed during the course.
WHO IS THE SPECIAL LECTURER?
Mattia G. Laurella, professor of the Master program, will guide participants through the session, sharing insights from real-world projects and strategic design execution.
Mattia Laurella is a designer focused on creating experiences that help brands communicate their identity and ideas with clarity and coherence across platforms. Over the past 10 years, he has worked as a product designer, leading and collaborating with multidisciplinary teams on projects for companies such as Reply, Resident Advisor, Xplosiva, Red Bull, Genoa CFC, United Nations Office on Drugs and Crime, Poltrona Frau, and La Gazzetta dello Sport. His journey has deepened his understanding of the entire design process – from research and prototyping to inclusive design practices – and reinforced his belief in design as a medium for meaningful connection and cultural expression.
HOW TO JOIN
Participation is free, but spots are limited.
👉 Fill out the form to reserve your seat!
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Everything you need to know about our course
Where:
When:
Time:
Date:
January 12th 2026
Time:
3 P.M.
Campus:
IAAD. Torino
Where:
Online
Event Type:
Info Day
For further information:
[email protected]
011 548868
An in-depth event linked to the world of Transportation Design: learn how our Bacherlor’s Degree can help you succeed as professional.
WHAT IS THE INFO DAY OF THE BACHELOR’S IN TRANSPORTATION DESIGN?
This is an in-depth lesson on the topics of the course: we’ll see some of the best projects made during the Bachelor’s and how those projects are the evolution of the professional context in Transportation industry.
The event will be held totally in English!
WHO IS THIS EVENT FOR?
The invitation is open to students interested in applying to the next intake of the Bachelor’s in Transportation design.
HOW IS THE INFO DAY ORGANIZED?
The event lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Info Day is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. is the right choice for you and your future!
Register now to the event and reserve your spot.
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Masterclass: Experience design, from thinking to value
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REVERSE CHANGE at FISU Village – IAAD. Collection | January 17th 2025
Everything you need to know about our course
Where:
When:
Time:
Date:
November 12th 2025
Time:
3 P.M.
Campus:
IAAD. Torino
Where:
Online
Event Type:
Info Day
For further information:
[email protected]
011 548868
An in-depth event linked to the world of Transportation Design: learn how our Bacherlor’s Degree can help you succeed as professional.
WHAT IS THE INFO DAY OF THE BACHELOR’S IN TRANSPORTATION DESIGN?
This is an in-depth lesson on the topics of the course: we’ll see some of the best projects made during the Bachelor’s and how those projects are the evolution of the professional context in Transportation industry.
The event will be held totally in English!
WHO IS THIS EVENT FOR?
The invitation is open to students interested in applying to the next intake of the Bachelor’s in Transportation design.
HOW IS THE INFO DAY ORGANIZED?
The event lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Info Day is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. is the right choice for you and your future!
Register now to the event and reserve your spot.
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REVERSE CHANGE at FISU Village – IAAD. Collection | January 17th 2025
This Masterclass offers a preview of the New Media & Digital Marketing Models study area — a program built around strategic frameworks and practical exercises that help future marketing professionals design, test, and optimize campaigns through creativity, data, and design thinking.
Where:
When:
Time:
Date:
November 24, 2025
Time:
6 P.M. – 7 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
This Masterclass offers a first look into the New Media & Digital Marketing Models course — a program built around strategic frameworks and real-world exercises that help future marketers design, test, and optimize campaigns through creativity, data, and design thinking.
Digital marketing is evolving at an unprecedented pace: new platforms, tools, and creative methods are redefining how brands communicate and how professionals build their careers.
The challenge today isn’t just keeping up with change — it’s learning to design systems that make innovation measurable, collaborative, and human-centered.
Key topics will include:
WHO IS THIS MASTERCLASS FOR?
This Masterclass is open to university students, young professionals, and anyone interested in building a career in digital marketing, communication, and media.
Participants will have the opportunity to engage directly with Matteo Cardamone, Master Professor, to explore how design thinking and strategic creativity are transforming the marketing landscape.
Some former students will also join to share their experiences and the projects they developed during the course.
HOW TO JOIN
Participation is free, but spots are limited.
👉 Fill out the form to reserve your seat!
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REVERSE CHANGE at FISU Village – IAAD. Collection | January 17th 2025
Where:
When:
How long:
From September 15 to 27, 2025
At IAAD. Campus in Turin
10 days
60 hours of activities
20 international students
The program provides an immersive experience at the heart of automotive design culture, featuring lectures, creative workshops, both digital and analog tools, as well as field visits and on-site activities. A dynamic environment designed to foster creativity, technical skills, and a forward-looking design vision.
From September 15 to 27, 2025
At IAAD. Campus in Turin
10 days
60 hours of activities
20 international students
The program provides an immersive experience at the heart of automotive design culture, featuring lectures, creative workshops, both digital and analog tools, as well as field visits and on-site activities. A dynamic environment designed to foster creativity, technical skills, and a forward-looking design vision.
When: From September 15th to 27th, 2025
How long: 10 days
Where: Turin
Lenguage: English
An intensive educational opportunity for those looking to explore the world of car design and gain deeper insight into the dynamics driving innovation in mobility. The IAAD. International School presents IAAD. Mobility Design Workshop, a structured program combining theory, hands-on practice, and engagement with industry professionals.
LEARN
Lectures & masterclasses: History and culture of car design, design thinking, creative process. Analog and digital sketching, mobility trends, 3D digital modeling.
Software tools: Sketching representation techniques and basic Blender for concept 3D development.
DESIGN
Creative workshop: Develop a concept for a future vehicle, mobility system, or micromobility solution. Guided by IAAD. faculty and professional designers.
CONNECT
Field trips: Visits to automotive design studios, museums, and historic automotive sites.
Talks & reviews: Meet with industry professionals. Showcase your final project to a review panel.
FINAL OUTCOME
• Presentation of your original design concept
• Exhibition of student work on campus
• Certificate of participation
• Priority evaluation for admission to IAAD.’s academic programs
WHAT’S INCLUDED
• A welcome kit
• Access to IAAD. facilities and workspaces
• Guided visits and activities
• Final exhibition and certificate
Please note: Travel, meals, and accommodation are not included.
IAAD. is making available 20 scholarships for free participation in the IAAD. MOBILITY DESIGN WORKSHOP.
Up to a maximum of 10 mobility grants worth 1,000 and 2,000 euros are also available to contribute to the travel and accommodation expenses of the most deserving students.
Send us an email to [email protected] with:
• A portfolio of your work (PDF file)
• A CV presenting your past/current studies and any work experience
• A short video (max. 1 min) or written document (max. 1 page) telling us why you’re drawn to transportation design and why you’d be a great fit for our Mobility Design Workshop.
• A copy of your passport/ID
• Self-certification of English language proficiency level (B1)
Write for information on how to apply for Mobility Grants.
Last date to apply: July 10, 2025
Everything you need to know about our course
Where:
When:
Time:
Date:
April 7th 2025
Time:
2 P.M. – 3 P.M.
Campus:
IAAD. Torino
Where:
Online
Event Type:
Info Day
For further information:
[email protected]
011 548868
An in-depth event linked to the world of Transportation Design: learn how our Bacherlor’s Degree can help you succeed as professional.
WHAT IS THE INFO DAY OF THE BACHELOR’S IN TRANSPORTATION DESIGN?
This is an in-depth lesson on the topics of the course, held by Davide Tealdi, Coordinator of the Bachelor’s in Transportation design: we’ll see some of the best projects made during the Bachelor’s and how those projects are the evolution of the professional context in Transportation industry.
The event will be held totally in English!
WHO IS THIS EVENT FOR?
The invitation is open to students interested in applying to the next intake of the Bachelor’s in Transportation design.
HOW IS THE INFO DAY ORGANIZED?
The event lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Info Day is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. is the right choice for you and your future!
Register now to the event and reserve your spot.
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An insightful Masterclass about the evolution of the landscape of Mobility Design.
Where:
When:
Time:
Date:
February 4th, 2025
Time:
5 P.M. – 6 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
Join us to discover IAAD’s new Master in Mobility Solutions, a cutting-edge training path that addresses the challenges of future mobility.
WHAT IS THE MASTERCLASS OF THE MASTER IN DESIGN FOR MOBILITY SOLUTIONS?
In this masterclass, we will explore the evolution of Transportation Design, the emerging role of robotics, the importance of Urban Planning and Infrastructure for a more sustainable and interconnected mobility.
Thanks to the vision of Walter De Silva, master of automotive design, and the guidance of Dario Olivero, coordinator of the Master, the program stands out for its multidisciplinary approach, combining innovation, sustainability and practical solutions for the future of cities and transport.
With Dario, we will address how vehicle design is evolving in relation to new technologies, how robotics is transforming means of transport and how urban design and infrastructure are essential to support this change.
A unique opportunity to understand how these interconnected areas are shaping the future of global mobility.
WHO IS THIS MASTERCLASS FOR?
The invitation is open to graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and to candidates who have gained significant professional experience in the transportation, urban planning and in environmental sciences and sustainability.
HOW IS THE MASTERCLASS ORGANIZED?
The Masterclass lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!
Register now to the Masterclass and reserve your spot.
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Masterclass: Experience design, from thinking to value
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REVERSE CHANGE at FISU Village – IAAD. Collection | January 17th 2025
Come and discover the Reverse Change collection, the result of the talent and creativity of IAAD. graduates in Textile & Fashion Design!
Where:
When:
Hours:
Date:
January 17th 2025, from 4 PM
Location:
FISU Village, Piazza Castello, Torino
Event category:
evento
Friday, January 17th, at 4:00 PM, at the FISU Village in Piazza Castello, Turin, IAAD. – Istituto d’Arte Applicata e Design will present the Design and creation project of the Reverse Change collection, born from the talent and creativity of IAAD. graduates in Textile & Fashion Design.
Speakers at the conference will include:
• Marina Spadafora – Strategic Director of the IAAD. Textile & Fashion Design Department, Country Coordinator of Fashion Revolution Italy.
• Giuseppina Di Paola – Coordinator of the IAAD. First Level Academic Diploma Course in Textile & Fashion Design.
• Some of the designers authors of the collection.
Registration at this link: https://www.eventbrite.it/e/reverse-change-iaad-collection-tickets-1150735945189
Furthermore, from 17 to 23 of January 2025, it will be possible to visit the exhibition REVERSE CHANGE.
The Reverse Change Exhibition presents an exclusive selection of outfits chosen from the collection Designed by the 2023/2024 Graduates of IAAD’s Level I Academic Diploma Course in Textile & Fashion Design. Curated by Course Coordinator Giuseppina Di Paola, with the collaboration of faculty members Simone Semeraro and Graziella Origlia, the exhibition offers a unprecedented look at fashion as a tool for transformation and adaptation to the challenges of the future.
The project behind the collection is inspired by a Design concept that blends art and innovation, combining aesthetics with functionality. In a rapidly changing world, fashion is no longer limited to being just an element of decoration and style, but is transformed into a concrete response to increasingly frequent climate emergencies. The final 25 creations (a selection of which are on display in the exhibition) were born out of reflections on how clothing can respond to climate change, examining extreme scenarios such as floods, fires, landslides, hurricanes and other natural disasters, proposing practical solutions through multifunctional, transformable and adaptable garments.
The outfits were designed with the aim of experimenting with new forms that deviate from traditional patterns and, at the same time, are able to integrate functionality and aesthetics.
Reverse Change is not just a fashion exhibition, but a deep reflection on the role of creativity and textile Design in creating sustainable and adaptive solutions for the future. Each outfit is a message, a vision of change that is already underway and needs to be addressed with intelligence, innovation and a new environmental awareness.
In creating the collection, the students chose to use discarded or end-of-life fabrics and also to reuse materials and technical components from an extreme sport, such as paragliding.
The Reverse Change exhibition and presentation conference are events organised as part of the Next Generation EU (NGEU)-funded IRACF Project – International Routes: Arts Creating Future – for the internationalization of higher arts and music education institutions (AFAM) according to the National Recovery and Resilience Plan (NRP) MISSION 4 COMPONENT 1 – INVESTMENT 3.4 UNDER INVESTMENT T5 – CUP: E16E24000020006
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Ideas and future perspectives on how to use digital channels to communicate brand values
Where:
When:
Time:
Date:
December 17, 2024
Time:
6 P.M. – 7 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
Led by Eugenio Damasio, General Manager of No Panic Agency, we will see the theories behind the definition of a Brand Identity on digital channels, analyzing a real case study.
WHAT IS THE MASTERCLASS OF THE MASTER IN DIGITAL MARKETING & COMMUNICATION MANAGEMENT?
This is an in-depth lesson on the themes of the educational programme, held by Eugenio Damasio, teacher of the Master: starting from the concept of Digital Identity we will try to respond with ideas and future perspectives, based on real experiences gained in the field.
From the theory behind building a brand on digital channels we will move on to the analysis of a real case study which involved a company interested in redesigning the logic of its brand in the era of new media.
WHO IS THIS MASTERCLASS FOR?
The invitation is open to 1st and 2nd level undergraduates and professionals looking for specialized skills in the field of new media.
HOW IS THE MASTERCLASS ORGANIZED?
The Masterclass lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!
Register now to the Masterclass and reserve your spot.
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