Educational Objectives

IAAD.’s Product Design course aims to train a new generation of designers who are able to anticipate the needs of the consumer, creating and disseminating new products and services for future use.
The product designer is challenged to find new solutions that respect the environment, work ethic and process optimization while working within the limits set by the market and systems of production.

Taking this into account, designers must be able to work on multi-disciplinary teams and develop overall design visions.
At the same time, they should present and communicate their own ideas in the best way possible, an increasingly important skill for product designers.
During the three-year program, maximum attention is given to mastering diverse means of communication, from basic skills such as sketching as an instrument to transmit ideas to the use of software such as Rhinoceros and Keyshot for modeling and photorealistic rendering of projects. Graphics software is also used to define the visual container for presenting projects.

The last year of the program features close collaboration with companies that perform the dual role of client and tutor. This first encounter with the professional world and the needs of the market provides real work experience that faithfully simulates the dynamics of real projects.
In this phase the instructors, who are highly qualified professionals in the field of design, create opportunities for students to try their hand alongside important designers from national and international companies, in special lessons, workplace visits, workshops, seminars, internships, projects and master classes. Students actively participate in projects connected to international events such as the Milan Furniture Fair.

Course Overview

IAAD.’s objective has always been to provide an innovative approach to education. The best path to becoming a Transportation Design professional is to learn from experts in the field. This insight has led IAAD. to become the first Italian university specializing in transportation design.

The design projects done in collaboration between IAAD. and partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in their professional field.

The Master programme’s goal is to provide students with not only comprehensive preparation, but also the ability to develop a vision of the automotive industry’s future.

Students will refine and perfect their modeling and representation techniques in applying them to different areas of design.

They will be challenged to develop their sensitivity to the language of forms, analyze past and contemporary design trends, and research innovative materials and production processes to develop their own design thinking.

There will be particular attention given to interaction design, preparing students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product, to achieve efficient communication. They will research innovative materials and manufacturing processes to develop their design thinking.

Graduates of the Master’s in Transportation Design will be able to contribute creatively to the design society, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.

Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them insight into the professional environment and experience of the design process.

Why study Transportation Design – Automotive & Interaction Design at IAAD. Turin?

Turin is the undisputed world capital of automotive design and a center of excellence in the international automotive industry. It encompasses the production of the great Italian brands Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro, Pininfarina, Bertone, the automotive innovation of the Fiat Research Center, the robotic technologies of DEA, Comau and Rambaudi and the innovation of Oxygen (alternative electric mobility), not to mention a huge satellite business that serves not only Fiat, but almost all the major automotive manufacturers in Europe and the world. 

The fact that international design companies choose Turin for their European headquarters demonstrates its importance as a center of design.  

Because of this, the IAAD. Department of Transportation Design has access to a wealth of important partner companies, both public and private, that contribute in the launching of research projects, special lectures, workshops and seminars, company visits, teaching activities and internships.

The IAAD. Department of “Bodywork Architecture” was the first of its kind in Italy when it opened in Turin in 1978. In 2008 it was named in memory of Andrea Pininfarina.

Presentation

Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.

Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.

These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.

The preparation and training of a Digital Marketing Specialist (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.

The Master’s programme is divided into four main areas of competency:

• Specialized Expertise
• Mastery of the Work Process
• Project Management
• Creativity

Educational Objectives

The course is structured on the topicality of the fashion scenario with particular attention to new consumer behaviors deriving from the digital revolution and production processes, focusing on subjects that will include circular economy, environmental ethics and territorial development.

Through the in-depth study of disciplines such as marketing, product development, business organization and communication strategies, already addressed in the 1° Level course, the 2° Level course provides, through a multidisciplinary path, a technical, strategic and transversal vision of the entire supply chain production of the fashion sector.

The first year focuses on the global knowledge of the fashion world, the development of graphic skills and digital reality up to an in-depth knowledge of the fashion company sector. The latter’s cognitive path will analyze the creation of the product to complement the consumer’s shopping experience.

The second year will be characterized by project-oriented activities in the field of visual merchandising, design of services and complex events.

Part of the projects will be developed in collaboration with the second-year students of the 2° Level Academic Diploma courses in Branding Communication and Interior Design and will be characterized by an indispensable attention to the issues of social responsibility, circular economy and innovation.

The ordinary courses, held by experts in the fashion sector, will be intertwined with workshops and seminars, lectures and case histories.

The 2° Level Academic Diploma course in Fashion Management will offer the market professionals with the technical and managerial skills necessary to have roles in Marketing, Buying, Merchandising, Communication, Social Media Management, eCommerce, Retail and Business Development, press office and organization of fashion events.

Educational Objectives

With this Postgraduate Course, IAAD. aims to prepare designers who can look at the world of interior design as an area of professional expression of passionate specificity; the main objective of this post-graduate program is to bring students to a concrete understanding of interior spaces, in their physical-geometric as well as perceptual and sensorial features, stimulating their creative skills useful for designing environments identified by high functionality and a concrete expressiveness.
The two-year program prepares to design and create private or public interiors, permanent or temporary, characterized by high conditions of general environmental comfort, educating students on the fronts of analog and digital knowledge and competence, to stimulate their ability to research and experiment with a view to developing their own, original, expressive language.

The spaces to be designed, which constitute the object of study on which to develop these advanced professional skills, concern the field of the non-temporary project – with particular reference to the residential theme – as well as design for the ephemeral – in the context of viewing design as an “installation”, this wide range includes the possibility of designing private places for living, for work, for leisure time, as well as public spaces of various kinds, including those designed for exhibition spaces.

The entire two-year period is aimed at forming specialists capable of concretely addressing the many fronts of interior architecture, with the aim of preparing them to express themselves with their own professional code that responds with “tailor-made” solutions for any task and user profile.

The academic approach is broad and transversal, including knowledge on the correct analysis and perception of spaces, on the modification of their dimensional connotations of surface and volume, as well as of the characteristics of style and finish; the idea of ​​reaching a deep, complete and correct understanding of the architectural object directs the entire study program, which includes important digressions on the technical – and technological – characteristics useful for guaranteeing high-level environmental comfort characteristics, but also on the equipment that “inhabits” the space and on its aesthetic functional characteristics.

The reference to the culture of the context, of the place in which the project is developed and finalized, is seriously considered with the objective of obtaining results that are not generic but specific, which concern the concept of “identity of place and project”.

Specific, in-depth focuses – about lighting or ergonomics, for example – are structurally integrated into the individual learning courses which, in their entirety, intend to be structured to guarantee all students the development of a high sensitivity towards respect for the environment, sustainable growth and the circular economy, but also for “Design for All” (inclusive design dedicated to an extended user).

The interdisciplinary nature of the courses leads to a natural link between them, also with a view to developing teaching synergies between clusters of instructors; in this context of open and horizontal relationships, the numerous, important professional activities are also developed and involve interaction with numerous partner realities, in the form of special lessons, company visits, workshops, seminars, internships, projects and thesis.

The ambitious educational objectives of the two-year course of this 2° Level Academic Diploma imply that the study plans always have specific supports that are constantly checked and updated, with the precise idea and the deep conviction that they can prepare interior, furniture and accessory designers that are conscientious, attentive and sensitive and distinguished by a serious interest in research, experimentation and innovation.

In addition to the specific design subjects, strongly related to the world of Interiors, the first year study plan also includes courses and activities on the semiotics of the project, on the techniques of representation and communication of the project, on the technology of materials, and on the theme of lighting technology. The second year, which further explores the specificity of the interior design project, includes courses and activities concerning communication for exhibition spaces, on the design of services and on multimedia languages.

Overview
The undergraduate Course in Innovation Design for Business, Culture and Society is the only three-year bachelor’s course in Italy that trains professionals to use design to manage innovation in crucial issues such as sustainability, the circular economy and inclusiveness.

Whether working in newly established businesses (startups) or in established organizations (companies, institutions, NGOs), this new generation of ethically focused designers is called upon to create solutions with social and environmental value and an international perspective.

Educational Objectives
The study plan combines design, social sciences and economic-managerial skills with design methodologies and tools that are used in the communication, digital and creative fields.

Each course alternates elements of theory with project work and field activities, using teaching methodology that goes beyond the traditional lecture style to encourage the development of creative thinking and technical skills, as well as managerial and leadership attitudes.During the program, students will have the possibility to collaborate with both local entities and national companies. This professional contact gives students the opportunity to practice their skills and knowledge in real projects, with a multi-disciplinary approach that allows them to interact with other departments at IAAD.

With this approach, at the end of the program students will have acquired a series of skills that will prepare them to enter the working world with a professional ability to respond to contemporary challenges.

Overview

In a field as complex and constantly evolving as communication, the designer needs an approach that can be adapted to a multitude of opportunities.

The course’s multidisciplinary training allows the communication designer to explore the synthesis between theoretical-humanistic and technical-scientific knowledge. Its goal is to train designers who can manage a communication project in its entirety with a new sensibility, attentive to issues of inclusivity and sustainability.

Educational Objectives

During the three-year course, students will receive cross-cutting training in diverse areas of communication that interact with each other, from advertising in the strict sense (large ad campaigns, television commercials, etc.) to graphic design, branding, web design, marketing, and mobile applications.

The first year is dedicated to the basics. Students will become proficient in the main Adobe suite software (Photoshop, Illustrator and InDesign) while mastering the fundamentals of advertising, graphic design and social marketing. These subjects will be complemented by more theoretical coursework focusing on creativity, strategy and history.

The second year explores these areas more in depth and is also oriented toward experimentation, with particular attention to design, research, and creativity. While analyzing the contemporary media world, students acquire the skills and methodology needed to develop complex and well-articulated communication projects (branding, advertising, publishing, exhibit design) that strengthen the visual and strategic image of a brand.

The final year solidifies what the students have learned. Their design skills and knowledge will have real-world significance and meaning as they are tested in thesis projects, workshops and internships with the advertising companies and studios that collaborate with IAAD.

The result of this solid preparation is a new generation of professionals who are aware of the context of their work, are curious about what they encounter, and are able to adapt to diverse work environments.

Educational Objectives

The Digital Communication Design course uses a multidisciplinary approach to train professionals who at the end of the program will be able to demonstrate mastery of digital tools and will be prepared to face the new challenges of a sector in continuous evolution.
The course aims to instruct students in the:
– Acquisition of basic technical and theoretic skills
– Development of individual talent and design skills
– Ability to develop a strategic vision

The first year is dedicated to instruction in the basic technical knowledge of photography, illustration and layout using major software programs such as Photoshop, Illustrator, InDesign and Premiere. These technical skills are accompanied by instruction in communication theory, history and strategy, to provide students with the planning skills and language they will need to face the digital world.
The second year moves on to the development of planning and design skills, with a strong focus on digital tools that support IT and web development, including UX/UI design, After Effects, the Semantic Web,digital art direction and marketing, project management, media writing skills and mobile apps. It is a year dedicated to experimentation, in which practical exercises in individual and group projects offer continuous inspiration during the learning process.
In the third year, students will refine their skills from a strategic perspective as they orient themselves toward the professional world.

Various aspects of the digital world will be explored in depth: sound design, event design, digital strategy and virtual and augmented reality, with particular emphasis given to innovative technologies such as the Internet of Things, Big Data and artificial intelligence.
During this final year, students will work on projects in collaboration with leading companies, addressing topics both from a theoretical-conceptual perspective, with the guidance of their instructors, and from a concrete, practical perspective, as they will be given the possibility to experience the market demands first-hand.