IAAD IAAD
Postgraduate courses

TEXTILE AND FASHION DESIGN – FASHION MANAGEMENT

Campus:

Turin/BOLOGNA

Start date:

COMING SOON

Duration:

2 years

The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business. In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.

The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business. In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.

the course in detail

Start date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna
Strategic Director:
Coordinator:

Educational Objectives

The course is structured on the topicality of the fashion scenario with particular attention to new consumer behaviors deriving from the digital revolution and production processes, focusing on subjects that will include circular economy, environmental ethics and territorial development.

Through the in-depth study of disciplines such as marketing, product development, business organization and communication strategies, already addressed in the 1° Level course, the 2° Level course provides, through a multidisciplinary path, a technical, strategic and transversal vision of the entire supply chain production of the fashion sector.

The first year focuses on the global knowledge of the fashion world, the development of graphic skills and digital reality up to an in-depth knowledge of the fashion company sector. The latter’s cognitive path will analyze the creation of the product to complement the consumer’s shopping experience.

The second year will be characterized by project-oriented activities in the field of visual merchandising, design of services and complex events.

Part of the projects will be developed in collaboration with the second-year students of the 2° Level Academic Diploma courses in Branding Communication and Interior Design and will be characterized by an indispensable attention to the issues of social responsibility, circular economy and innovation.

The ordinary courses, held by experts in the fashion sector, will be intertwined with workshops and seminars, lectures and case histories.

The 2° Level Academic Diploma course in Fashion Management will offer the market professionals with the technical and managerial skills necessary to have roles in Marketing, Buying, Merchandising, Communication, Social Media Management, eCommerce, Retail and Business Development, press office and organization of fashion events.


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