MASTER IN DIGITAL DESIGN for Marketing

Course Overview

This Master’s course was created as IAAD’s response to a job market that, especially in recent years, requires workers capable of designing, creating and coordinating digital content and products, including photos, videos and texts. These are the elements that work in synergy to communicate a brand’s values and mission online.

Considering this, and in full agreement with the statistics identifying the professions most highly in demand, IAAD. has decided to be the first player dedicated to the training of digital designers and content creators.

The Master’s educational approach is based on a cross-cutting vision that combines marketing principles and techniques with a knowledge of graphics and video tools and best practices in communication. With this training, graduates will be able to start their careers as professionals in the world of digital content communication.

By the end of the Master’s programme students will be able to:

• design an entire online digital marketing and communication activity;
• independently create and produce communication content such as photos, videos and advertising materials;
• use data analysis to evaluate the effectiveness of the strategies to be implemented;
• coordinate a multimedia online marketing and communication project.

Why study Digital Design for Marketing at IAAD. Bologna?

The Master’s integrated and project-based teaching approach offers the ideal solution for professionals who want to work in the field of Digital Design, considering that:

• market research clearly indicates a growing demand for professions such as digital designer;
• it is a course of design study that offers multiple collaborative experiences with professionals, studios and companies;
• the Master’s students have the opportunity to work with experts in the field who will guide them as they progressively acquire the skills necessary to quickly and effectively start their professional careers;
• professionals with these skills are highly in demand both among IAAD.’s network of partner companies and beyond;
• IAAD. offers headhunting and advanced career services;
• IAAD. is part of the AD Education group, which, with 66 locations throughout Europe, is one of the most important networks for design education.