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Master’s Courses

MASTER IN DIGITAL DESIGN for Marketing

Scopri il Master IAAD. in Digital Design

Campus:

BOLOGNA

Start date:

March 2024

Format:

FULL TIME
Master IAAD. in Digital design

Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Digital Design for Marketing.

Master IAAD. in Digital design

Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Digital Design for Marketing.

DETAILS OF THE MASTER IN DIGITAL DESIGN for Marketing

Start date: March 2024
Format: full time
Language: Italian
Campus: Bologna
Coordinator: Massimo Giacchino
Contact: masterbologna@iaad.it

Course Overview

This Master’s course was created as IAAD’s response to a job market that, especially in recent years, requires workers capable of designing, creating and coordinating digital content and products, including photos, videos and texts. These are the elements that work in synergy to communicate a brand’s values and mission online.

Considering this, and in full agreement with the statistics identifying the professions most highly in demand, IAAD. has decided to be the first player dedicated to the training of digital designers and content creators.

The Master’s educational approach is based on a cross-cutting vision that combines marketing principles and techniques with a knowledge of graphics and video tools and best practices in communication. With this training, graduates will be able to start their careers as professionals in the world of digital content communication.

By the end of the Master’s programme students will be able to:

Why study Digital Design for Marketing at IAAD. Bologna?

The Master’s integrated and project-based teaching approach offers the ideal solution for professionals who want to work in the field of Digital Design, considering that:

Master programme

Master’s programme participants will be guided to design and create content in specific modules on: media management, agile management, web & mobile management, digital marketing strategy and production of editorial and advertising plans.

Master Syllabus

MASTER’S SUBJECTS
Marketing and design basics
Market analysis
Brand Management
Social Media & Copywriting
Website Development
Funnel Marketing
Multimedia Design
Digital Strategy
Project Management
Digital Culture

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.



EVENTS

21.05.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

24.04.2024

Info Day for International students related to IAAD. BA in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

23.04.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

03.04.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

March 6th 2024

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Evento/:

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

16.02.2024

Masterclass del Master IAAD. in Motorcycle Design

Evento/:

Masterclass “The Future of Motorcycle Design” – 16.02.2024

31.01.2024

Info Day del corso triennale in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

17.01.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “From Transportation to Mobility” – 17.01.2024

April 29 – May 1 / 2022

Evento/:

Circular imagination – @Fieramilanocity


Faculty of the Master in Digital Design for Marketing

Other Master’s Courses