Faculty: Coordinator of the Undergraduate Course in Communication Design and of the Master in Writing and Visual Storytelling
Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s Course in Writing and Visual Storytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.
Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s course in Writing and Visual Storytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.
Start date: April 2023
Duration: 10 months
Coordinator: Andrea Bozzo
It is possible to integrate this course with the Preliminary Module in Graphic Design (February– April 2023).
Now more than ever we feel the urgency of imagining unprecedented educational programming to prepare for professions in the field of communication that are appropriate to the world we inhabit, a world undergoing historic transformations that on one hand force us to reposition ourselves and on the other open up new opportunities and new tools (consider, for example, what happens in the field of information, starting with media such as newspapers, television, podcasts, and ending with new ways of fruition).
There is nothing new under the sun. Still, needs change and the rules of the game change. Faced with a demand for the professional skills needed to meet new challenges, as high-level training institutions we offer educational and cultural responses centered on the training of professionals who are able to interpret and develop these new trends.
In tracing the changes in modern communication (usually defined as from the early 1900s to the present), it becomes clear how the context (politics, sociology, scientific and technical discoveries, conflicts, etc.) has directed its course.
The spread of Fordism and the concept of mass production helped to establish graphic design as a universal language, making use of tools such as branding, brand identity (Peter Behrens and AEG, for example) and infographics (such as the tube or Isotype system) and pointing to graphic designers as priests of a new world. Modernization and mass consumption brought advertisers to the forefront, opening the field to the future digitalization and fragmentation of media and tools, to computer scientists, strategists and content creators.
The emerging figure is a professional who can move with agility throughout the different worlds of communication, who is able to master languages that differ from each other, such as word and image, borrowing from each to create new narratives. This person will be capable of taking on the creative direction of a communication project, from below the line to ADV, from publishing to political communication, from seriality to new digital channels.
The goal of the master’s program is to enhance the participants’ creative process, to add that missing part exactly as if learning a new language.
In this way, a visual designer will complement his or her skills with the power of the word (written or spoken), and a storyteller will gain the power of images.
Held together by the common thread of storytelling, the course includes three defined areas and a series of cross-curricular workshops, the FUORIPISTAs.
The Master’s teaching methodology is defined by teaching moments, always project-based in nature, with presentations and reviews with faculty and colleagues given particular didactic relevance.
Each module consists of:
COURSE DELIVERY, ATTENDANCE AND PARTICIPATION
The instructional approach of the Master’s program is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.
Classes will be held at Scuola Holden and IAAD.
During the academic year, Scuola Holden and IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.
Applications for the program must include the following documents:
The Master Coordinator, assisted by the Course Council, will evaluate the applications received.
Holden and IAAD. reserve the right to ask the candidate(s), when deemed necessary, for an additional interview. The result of the application will be communicated by the Guidance Office to each candidate.
Candidates who are unfamiliar with visual communication may enroll in the Preliminary Module in Graphic Design (February – April 2023), aimed at building the graphic design skills needed to enter the Master’s program.
The Master’s program includes a thesis project in collaboration with a company in the sector. The project is developed through an initial briefing with the partner company and subsequent discussion meetings with its representatives that continue until the final presentation of the thesis.
In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.
The Master’s program is proposed as an advanced training course for all professions related to Communication, among them:
Other Master’s Courses