The goal of the Master’s programme is to enhance the participants’ creative process, to add that missing part exactly as if learning a new language.
In this way, a visual designer will complement his or her skills with the power of the word (written or spoken), and a storyteller will gain the power of images.
Held together by the common thread of storytelling, the course includes three defined areas and a series of cross-curricular workshops, the FUORIPISTAs.
The Master’s teaching methodology is defined by teaching moments, always project-based in nature, with presentations and reviews with faculty and colleagues given particular didactic relevance.
Each module consists of:
- Lessons
- Lectures
- FUORIPISTA workshops
- The Perfections – collective presentations and reviews
MODULES:
- WRITING
- Fiction Writing. A course on the foundations of writing techniques for short stories and novels.
- Copywriting. The other side of writing, broadly understood as focusing on describing and discussing products.
- Screenwriting. This course will help you discover the mechanisms, rules and secrets of film writing to turn a plot into a script. It complements the course on writing, training writers to be 360° storytellers.
- THE ORAL NARRATIVE
- Orality & Pitching. From the basics of speaking aloud to public speaking, with a focus on constructing and exhibiting briefs and, in general, expressing one’s creative ideas in front of an audience.
The course will conclude with a focus on pitching techniques: a hands-on workshop in which students will practice pitching a project in a few minutes in a preparatory workshop preceding the final presentation of their work in front of companies.
- THE VISUAL NARRATIVE
- Perception. A course that will lead students to investigate our relationship with images, from the physical, neurological and biological reactions they elicit to the weight of cultural, social and historical context.
- Composition. How are images constructed? What is the relationship between technique and intuition? Is it possible to decode an individual’s creative process? How do you build that room of wonders that contains and expands your visual heritage? And finally: how do you respond to the needs of the client and the type of audience?
- Use. How are images used? Graphics, photography, video and illustrations, for example, are visual elements that modify and determine the narrative according to the environment in which they are used, which can be more traditional (fashion, food, publishing) or new digital frontiers (memes, TikTok, AI).
The goal of this Master’s programme is to lead students to harness the potential of images and to identify the stylistic features of different fields to be able to integrate, reinterpret and rename them depending on the type of storytelling required.
- FUORIPISTA
Four fleeting forays to deconstruct what we think we know in order to look at it from a new point of view.- Wonders. Training in amazement and estrangement by looking with new eyes at the already seen, through the discovery and exploration of creative worlds we thought we knew, be it Renaissance art or pop culture.
- Vacillations. The precariousness of the world we inhabit in these times is disorienting. There are few certainties, many pitfalls and a myriad of possibilities. We will learn a dynamic balance that allows us to treasure these shocks to our systems.
- Pressure. A hands-on workshop to save your skin in every situation. The workshop is a continuation of the FUORIPISTA dedicated to Instability. It will consist of surprise activities in which students will find themselves in “crisis” situations to be solved in the shortest possible time.
- Gymnasium. Gymnasium. Readings, viewings, visits, travels, discoveries and explorations that include books, movies, series, comics, stores, museums and everything else you can look at. Stimuli to broaden one’s cultural background and enrich it with new insights that might become useful for one’s craft.
COURSE DELIVERY, ATTENDANCE AND PARTICIPATION
The instructional approach of the Master’s programme is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.
Classes will be held at Scuola Holden and IAAD.
During the academic year, Scuola Holden and IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.
