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Master’s Courses

MASTER IN EVENT DESIGN & MANAGEMENT

Campus:

BOLOGNA

Start date:

MARCH 2023

Duration:

10 MONTHS

Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Event Design & Management, which aims to train a new generation of professionals to plan events in the creative industries from fashion to design, in cultural industries from theater to dance and in the musical, museum, sports, food and transportation fields.

Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Event Design & Management, which aims to train a new generation of professionals to plan events in the creative industries from fashion to design, in cultural industries from theater to dance and in the musical, museum, sports, food and transportation fields.

DETAILS OF THE MASTER IN EVENT MANAGEMENT

Start date: March 2023
Duration: 10 months
Schedule: full time
Language: Italian
Structure: 5 modules of 2 months each
Campus: Bologna
Contact: masterbologna@iaad.it

Course Overview

The Master’s in Event Design & Management was created by IAAD. as a response to recent social and organizational changes, in which events have become important not only for commercial purposes but also for brand awareness and brand narration.

Event planning ecompasses many types of content and formats, from live to virtual or blended delivery, in addition to other variables that make events more and more complex to organize, requiring art direction, project management and communication skills.

The Master’s aligns perfectly with the event planner’s professional needs and offers training focused on three event types:

In fact, recent technology is able to reach a wider audience by mixing “live” and virtual elements, with ample room for development and innovation. The course analyzes virtual and blended design that extends to the most innovative frontiers, linked to emerging social or gaming platforms, real virtual arenas in which brands and institution consolidate their awareness.

The Master’s in Event Design & Management was created for those who want to acquire or enhance the range of skills necessary to design and manage corporate or cultural events with diverse characteristics at various levels of complexity.

Why study Event Design & Management at IAAD. Bologna?

The integrated educational approach of this course is ideal for those who want to work in the world of events, considering that:

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. provides a career service that introduces its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Career Paths

Graduates of the Master’s program will have a comprehensive vision of the event design process and will be able to manage staff, workflow and resources using enhanced, specific skills in digital and non-digital communication as well as sustainability, diversity and inclusion and social innovation.


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