MASTER IN EVENT DESIGN & MANAGEMENT

Course Overview

The Master’s in Event Design & Management was created by IAAD. as a response to recent social and organizational changes, in which events have become important not only for commercial purposes but also for brand awareness and brand narration.

Event planning ecompasses many types of content and formats, from live to virtual or blended delivery, in addition to other variables that make events more and more complex to organize, requiring art direction, project management and communication skills.

The Master’s aligns perfectly with the event planner’s professional needs and offers training focused on three event types:

• cultural/artistic events, in which artistic competence is developed;
• corporate events, which focuses on brand perception in relation to the relevant market;
• virtual or blended formats, which concentrates on practices that offer the maximum benefit to marketing campaigns. 

In fact, recent technology is able to reach a wider audience by mixing “live” and virtual elements, with ample room for development and innovation. The course analyzes virtual and blended design that extends to the most innovative frontiers, linked to emerging social or gaming platforms, real virtual arenas in which brands and institution consolidate their awareness.

The Master’s in Event Design & Management was created for those who want to acquire or enhance the range of skills necessary to design and manage corporate or cultural events with diverse characteristics at various levels of complexity.

Why study Event Design & Management at IAAD. Bologna?

The integrated educational approach of this course is ideal for those who want to work in the world of events, considering that:

• the professional field of event design and management requires complex, multidisciplinary skills;
• it offers a practical course of study with a lot of field experience;
• the demand for employees with these skills among IAAD.’s network of partner companies and the larger job market is steadily increasing;
• the world of events is constantly growing and the professional skills required are always more specialized;
• Bologna is a city that by tradition offers experience in all categories of events that will be subjects of the Master’s course; 
• IAAD. offers an advanced career service that includes headhunting;
• IAAD. is part of the AD Education group that, with 66 campuses throughout Europe, is one of the most important networks for training in design fields.