IAAD IAAD

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

Ideas and future perspectives on how to use digital channels to communicate brand values

Masterclass del Master IAAD. in Digital Marketing & Communication Management
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Where:

Online on Zoom

When:

May 21st, 2024

Time:

6 p.m. / 7 p.m.

Event
Masterclass

Date:
May 21st, 2024

Time:
6 P.M. – 7 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
master@iaad.it
011 548868

Led by Gaia Giordani, digital media expert and communications professional, we will see how to make brand communication distinctive through the analysis of a real case.

WHAT IS THE MASTERCLASS OF THE MASTER IN DIGITAL MARKETING & COMMUNICATION MANAGEMENT?

This is an in-depth lesson on the themes of the educational programme, held by Gaia Giordani, teacher of the Master: starting from the evolution of communication on digital channels, we will delve into the Best Practices to define the Tone of Voice of a brand.

WHO IS THIS MASTERCLASS FOR?

The invitation is open to 1st and 2nd level undergraduates and professionals looking for specialized skills in the field of new media.

HOW IS THE MASTERCLASS ORGANIZED?

The Masterclass lasts one hour, divided into:

  • a first part of content presentation made by the Master’s teacher Gaia Giordani;
  • a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of the Master in Digital Marketing & Communication Management.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!

Register now to the Masterclass and reserve your spot.


Other events

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

Ideas and future perspectives on how to use digital channels to communicate brand values

Masterclass del Master IAAD. in Digital Marketing & Communication Management
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Where:

Online on Zoom

When:

April 23rd, 2024

Time:

6 p.m. / 7 p.m.

Event
Masterclass

Date:
April 23rd, 2024

Time:
6 P.M. – 7 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
master@iaad.it
011 548868

Led by Eugenio Damasio, General Manager of No Panic Agency, we will see the theories behind the definition of a Brand Identity on digital channels, analyzing a real case study.

WHAT IS THE MASTERCLASS OF THE MASTER IN DIGITAL MARKETING & COMMUNICATION MANAGEMENT?

This is an in-depth lesson on the themes of the educational programme, held by Eugenio Damasio, teacher of the Master: starting from the concept of Digital Identity we will try to respond with ideas and future perspectives, based on real experiences gained in the field.

From the theory behind building a brand on digital channels we will move on to the analysis of a real case study which involved a company interested in redesigning the logic of its brand in the era of new media.

WHO IS THIS MASTERCLASS FOR?

The invitation is open to 1st and 2nd level undergraduates and professionals looking for specialized skills in the field of new media.

HOW IS THE MASTERCLASS ORGANIZED?

The Masterclass lasts one hour, divided into:

  • a first part of content presentation made by the Master’s teacher Eugenio Damasio;
  • a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of the Master in Design for Mobility Solutions.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!

Register now to the Masterclass and reserve your spot.


Other events

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

An insightful Masterclass about the evolution of the landscape of Transportation Design.

Masterclass del Master IAAD. in Design for Mobility Solutions

Where:

Online on Zoom

When:

April 3rd, 2024

Time:

4 p.m. / 5 p.m.

Event
Masterclass

Date:
April 3rd, 2024

Time:
4 P.M. – 5 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
master@iaad.it
011 548868

In an insightful Masterclass at IAAD. Torino, Navneeth Kannan, CPO of Dispatch Vehicles and a IAAD. alumnus, delves into the evolving landscape of Transportation Design.

WHAT IS THE MASTERCLASS OF THE MASTER IN DESIGN FOR MOBILITY SOLUTIONS?

Moving beyond traditional vehicle design, he emphasizes the critical shift towards holistic mobility systems and innovative solutions in new mobility, necessary to address today’s urban challenges. Through his journey from designing at Honda to co-founding Dispatch Vehicles, which focuses on electric two-wheelers within a quick commerce mobility network, Navneeth illustrates the expanding role of designers in shaping sustainable, efficient, and user-centric transportation ecosystems.

This session aims to inspire students to envision and contribute to the future of mobility, highlighting the importance of adaptability, innovation, and systems thinking in the field.

WHO IS THIS MASTERCLASS FOR?

The invitation is open to graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and to candidates who have gained significant professional experience in the transportation, urban planning and in environmental sciences and sustainability.

HOW IS THE MASTERCLASS ORGANIZED?

The Masterclass lasts one hour, divided into:

  • a first part of content presentation made by the Master’s Coordinator Dario Olivero;
  • a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of the Master in Design for Mobility Solutions.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!

Register now to the Masterclass and reserve your spot.


Other events

Masterclass “The Future of Motorcycle Design” – 16.02.2024

Embark on a Journey into the Next Generation of Two-Wheeled Vehicles. Ignite Innovation, Shape the Future!

Masterclass del Master IAAD. in Motorcycle Design

Where:

Online

When:

16 february 2024

Time:

3 p.m. / 4 p.m.

Event
Masterclass

Date:
16 february 2024

Time:
3 P.M. – 4 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
master@iaad.it
011 548868

An exclusive event dedicated to the world of Motorcycle Design, with an exceptional guest directly from Honda.

WHAT IS THE MASTERCLASS OF THE MASTER IN MOTORCYCLE DESIGN?

This is an in-depth session on the Motorcycle Designer profession, held by Luca Bar, Coordinator of the Master in Motorcycle Design, and Giovanni Dovis, Motorcycle Designer at Honda R&D Europe: the focus will be on the evolution of the profession and the skills necessary to be a great professional.

WHO IS THIS MASTERCLASS FOR?

The invitation is open to students who are have completed bachelor’s degree programmes in Industrial Design, Automotive Engineering and related subjects; to those who have a post-graduate degree in Industrial and/or Automotive Design, and to candidates who have significant professional experience in the transportation sector.

HOW IS THE MASTERCLASS ORGANIZED?

The Masterclass lasts one hour, divided into:

  • a first part of content presentation made by the Coordinator Luca Bar;
  • a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of the Master in Motorcycle Design.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Masterclass is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!

Register now to the Masterclass and reserve your spot.


Other events

Masterclass “From Transportation to Mobility” – 17.01.2024

How to shape the future of Smart Transportation, with Nicola Danza from Hyundai

Masterclass del Master IAAD. in Design for Mobility Solutions

Where:

Online on Zoom

When:

17 January 2024

Time:

3 p.m. / 4 p.m.

Event
Masterclass

Date:
17 January 2024

Time:
3 P.M. – 4 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
master@iaad.it
011 548868

An in-depth event related to the Transportation Design industry, a constantly evolving context where the theme of mobility opens up new scenarios and new challenges for professionals.

WHAT IS THE MASTERCLASS OF THE MASTER IN DESIGN FOR MOBILITY SOLUTIONS?

This is an in-depth lesson on the topics of the Master, held by Dario Olivero, Coordinator of the Master, and Nicola Danza, Creative Design Manager at Hyundai Motor Europe: the focus will be the evolution of the world of Transportation Design, in which the definition of smart mobility solutions takes on an increasingly important role.

WHO IS THIS MASTERCLASS FOR?

The invitation is open to graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and to candidates who have gained significant professional experience in the transportation, urban planning and in environmental sciences and sustainability.

HOW IS THE MASTERCLASS ORGANIZED?

The Masterclass lasts one hour, divided into:

  • a first part of content presentation made by the Coordinator Dario Olivero;
  • a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of the Master in Design for Mobility Solutions.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!

Register now to the Masterclass and reserve your spot.


Other events

21.05.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

24.04.2024

Info Day for International students related to IAAD. BA in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

23.04.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

03.04.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

March 6th 2024

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Evento/:

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

16.02.2024

Masterclass del Master IAAD. in Motorcycle Design

Evento/:

Masterclass “The Future of Motorcycle Design” – 16.02.2024

31.01.2024

Info Day del corso triennale in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

April 29 – May 1 / 2022

Evento/:

Circular imagination – @Fieramilanocity

Master’s Courses

MASTER IN DIGITAL DESIGN for Marketing

Scopri il Master IAAD. in Digital Design

Campus:

BOLOGNA

Start date:

March 2024

Format:

FULL TIME
Master IAAD. in Digital design

Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Digital Design for Marketing.

Master IAAD. in Digital design

Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Digital Design for Marketing.

DETAILS OF THE MASTER IN DIGITAL DESIGN for Marketing

Start date: March 2024
Format: full time
Language: Italian
Campus: Bologna
Coordinator: Massimo Giacchino
Contact: masterbologna@iaad.it

Course Overview

This Master’s course was created as IAAD’s response to a job market that, especially in recent years, requires workers capable of designing, creating and coordinating digital content and products, including photos, videos and texts. These are the elements that work in synergy to communicate a brand’s values and mission online.

Considering this, and in full agreement with the statistics identifying the professions most highly in demand, IAAD. has decided to be the first player dedicated to the training of digital designers and content creators.

The Master’s educational approach is based on a cross-cutting vision that combines marketing principles and techniques with a knowledge of graphics and video tools and best practices in communication. With this training, graduates will be able to start their careers as professionals in the world of digital content communication.

By the end of the Master’s programme students will be able to:

Why study Digital Design for Marketing at IAAD. Bologna?

The Master’s integrated and project-based teaching approach offers the ideal solution for professionals who want to work in the field of Digital Design, considering that:

Master programme

Master’s programme participants will be guided to design and create content in specific modules on: media management, agile management, web & mobile management, digital marketing strategy and production of editorial and advertising plans.

Master Syllabus

MASTER’S SUBJECTS
Marketing and design basics
Market analysis
Brand Management
Social Media & Copywriting
Website Development
Funnel Marketing
Multimedia Design
Digital Strategy
Project Management
Digital Culture

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.



EVENTS

21.05.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

24.04.2024

Info Day for International students related to IAAD. BA in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

23.04.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

03.04.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

March 6th 2024

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Evento/:

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

16.02.2024

Masterclass del Master IAAD. in Motorcycle Design

Evento/:

Masterclass “The Future of Motorcycle Design” – 16.02.2024

31.01.2024

Info Day del corso triennale in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

17.01.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “From Transportation to Mobility” – 17.01.2024

April 29 – May 1 / 2022

Evento/:

Circular imagination – @Fieramilanocity


Faculty of the Master in Digital Design for Marketing

Other Master’s Courses

Master’s Courses

MASTER IN INTERIOR DESIGN

Discover the Master's programme in Interior design in IAAD.

Campus:

BOLOGNA

Start date:

March 2024

Duration:

12 MONTHS
Master IAAD. in Interior design

Strengthened by forty years of experience in design training and the success of its professional and undergraduate programs in Interior Design, IAAD. Bologna its first Master in Interior Design.

Master IAAD. in Interior design

Strengthened by forty years of experience in design training and the success of its professional and undergraduate programs in Interior Design, IAAD. Bologna its first Master in Interior Design.

DETAILS OF THE MASTER IN INTERIOR DESIGN

Start date: March 2024
Duration: 12 months
Language: Italian
Campus: Bologna
Coordinator: Tomas Ghisellini
Contact: masterbologna@iaad.it

Course Overview

The Master’s in Interior Design aims to train professionals who are able to interpret and design space and implement creative solutions, and who know how to design enclosed spaces, private homes, commercial establishments, workplaces and exhibition spaces.

The Master’s programme responds to the training needs that are increasingly in demand in workplaces that value a systemic design approach, and therefore has as its objectives:

The evolution of how we live and work as a result of the pandemic requires a different approach; movements such as digital nomads or city depopulation open up new perspectives in new contexts and consequently new opportunities for those who design spaces.

Why study Interior Design at IAAD. Bologna?

The Master’s programme’s integrated and project-based educational approach is an ideal training solution for those who want to work in the world of Interior Design, given that:

Master’s Programme

Each participant will be able to create and effectively communicate design proposals for various contexts, with a particular focus on the theme of living and the use of space from a contemporary perspective.

Ideational hypotheses will be developed in reference to specific client needs and contexts, to create design projects that simulate real professional work.

Master Syllabus

MASTER’S SUBJECTS
Interior Design – Discipline’s elements
Digital Representation
Project Fundamentals
Materials, construction techniques and executive management
Analysis of the different types of “internal space”
History and Theory of internal space
Effective project communication

Career Paths

The work of an Interior Designer has become central in this historic moment, as it applies to various contexts ranging from the private to the public, such as trade fair events, including those with temporary installations.



EVENTS


Faculty of the Master in Interior Design

Other Master’s Courses