Luca Bar

Coordinator of the Master course in Motorcycle Design at Bologna

Luca Bar, coordinatore del Master IAAD. in Motorcycle design



Master in Motorcycle Design

Born in Turin, Italy in 1980, he is interested in motorcycle since ever, at the age of 5 he had to draw his first motorcycle after answering “moto!” to the kindergarten teacher asking for a word beginning with “M” (expecting children to answer “Mamma”).

After graduating in product design in 2002 he begins to collaborate with I.De.A. institute working on both product and transportation design projects for customers as Hoover, Siemens, Tata and Bajaj. In 2005 he joins VF International in Lugano after the acquisition of the Napapijri brand taking part in the visual office in charge of store image and design.

In 2012 due to the rise of his passion and business opportunities he opens his independent studio in Cuneo where he still works as consultant for many national and international firms.


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