Both Preliminary and Master’s programmes are intended for graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and those candidates who matured significant professional experience in the transportation, urban planning, environmental and sustainable sciences fields.

In particular:

Design Graduates – students with a background in design, transportation design or related design fields can pursue the Master to specialize in designing mobility solutions.

CGI Artists – through the Master’s programme they can apply their skills in creating realistic 3D renderings, animations, and virtual simulations to the automotive field, for design, communication, and user testing phases.

Proficiency in CGI software is advantageous for digital prototyping, virtual design reviews, and human-machine interaction design. Including CGI art in the curriculum prepares students for the digital landscape in the mobility industry.

UX/UI Design graduates and professionals – thanks to the Master’s programme they will be able to apply their competences to create intuitive interfaces in mobility design. Proficiency in UI/UX tools and research methods is beneficial for creating user-friendly solutions. Including UI/UX design in the curriculum provides a holistic understanding of the design process for mobility solutions.

Preliminary

The 4-month Preliminary Module is aimed at imparting analytical, technical and design skills in Transportation Design.

Preliminary thematic areas

• History of design
• Hand and digital representation techniques
• 3d digital modelling
• Design of means of transportation
• Architecture and aerodynamics of the vehicle

Master in Design for Mobility Solutions Shape the future of Smart Transportation

The 10-month long Master will provide a comprehensive and wide-ranging overview and experience of all the latest technical achievements, design trends and environmental aspects to help students fully comprehend and apply this knowledge in their professional approach.

Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and will give them a real-life insight and experience of the design process, as a useful basis for preparing to their professional careers.

The course will be delivered on site, full time with compulsory attendance from Monday to Saturday (lectures, workshops and individual study).

Master’s thematic areas

• Transportation design
• Mobility innovation
• Sustainable mobility
• Human-centred design
• Thesis

ADMISSION REQUIREMENTS AND PROCEDURES

Preliminary Module

Graduates in Industrial Design, Automotive Engineering and related subjects, and candidates who have gained significant professional experience in
the field of transportation can access the Preliminary Module.
Admission is subject to the assessment of the application, to be submitted with a letter of application, curriculum vitae and portfolio.
IAAD. reserves the right to request the candidates, if necessary, to sustain an interview in person or via videocall.

Master Module

Access to the Master Module from Preliminary is subject to passing the Preliminary Module.

For passing the module, students will have to successfully pass set exams and to develop a project-work to be presented in the final stage of the Preliminary Module.

Graduates in Transportation Design or who have gained significant experience in the Transportation Design or modelling can apply for direct admission
to the Master Module. Students will be required to provide proof and a self-certification for their hand and digital representation skills and for their alias and blender software skills.

Admission to the course is in both cases possible only with the approval of the Coordinator of the course based on the assessment of academic qualifications, professional resumé and portfolio.

APPLICATIONS

Applications must contain these documents:

• Copy of a valid identification document (passport for international students)
• Curriculum Vitae
• Cover letter
• Portfolio

The master Coordinator, assisted by an academic board, will evaluate the received candidacies.

IAAD. reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via videocall.
The result of the application will be communicated by the Career Guidance Office to each candidate within 15 days from the reception of the required documents. Please note that selections will take place in chronological order of the date of receipt of applications, until all available places are filled.

Each edition of the course includes the development of a thesis project in collaboration with a partner company.
The design process is developed through a first briefing with the company and subsequent meetings of interim presentation and comparison with the designer supervisors of the partner company involved until the final discussion of the thesis.

This process allows students to develop design, creative, problem solving and team-work skills.

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

The Master’s programme trains professionals capable of creating innovative mobility solutions, from vehicles and transportation systems to mobility services and experiences.

At the end of the course, graduates will be able to pursue careers as mobility designers, UX designers, transportation planners, data analysts, innovation managers, having become professionals well-prepared to contribute to the future of mobility by considering sustainability, user experience, cultural aspects, aesthetics, and innovative technologies in their designs, with a unique Italian design perspective that will set them apart in the industry.

At its sole discretion, the Commission will award scholarships after examination of applications received. The committee will assess the following documents:

• Personal portfolio
• University degrees obtained and relevant work experience
• Cover letter

Amongst granted scholarships, there will be one that will cover 100% of the tuition fee donated by architect Walter De Silva.

Candidates who have obtained a scholarship will receive the official communication before the beginning of the preliminary module. To maintain the scholarship to the Master module, the assignees’ students must have an exam grade average equal to or not less than 27/30 at the end of the Preliminary module.
No further scholarships will be awarded in the transition phase between the Preliminary module and the Master’s programme.

The goal of the Master’s programme is to enhance the participants’ creative process, to add that missing part exactly as if learning a new language. 

In this way, a visual designer will complement his or her skills with the power of the word (written or spoken), and a storyteller will gain the power of images.

Held together by the common thread of storytelling, the course includes three defined areas and a series of cross-curricular workshops, the FUORIPISTAs.

The Master’s teaching methodology is defined by teaching moments, always project-based in nature, with presentations and reviews with faculty and colleagues given particular didactic relevance.

Each module consists of:

• Lessons
• Lectures
• FUORIPISTA workshops
• The Perfections – collective presentations and reviews

MODULES:

• WRITING
  • Fiction Writing.  A course on the foundations of writing techniques for short stories and novels.
  • Copywriting. The other side of writing, broadly understood as focusing on describing and discussing products.
  • Screenwriting. This course will help you discover the mechanisms, rules and secrets of film writing to turn a plot into a script. It complements the course on writing, training writers to be 360° storytellers.
• THE ORAL NARRATIVE
  • Orality & Pitching. From the basics of speaking aloud to public speaking, with a focus on constructing and exhibiting briefs and, in general, expressing one’s creative ideas in front of an audience.
    The course will conclude with a focus on pitching techniques: a hands-on workshop in which students will practice pitching a project in a few minutes in a preparatory workshop preceding the final presentation of their work in front of companies.
• THE VISUAL NARRATIVE
  • Perception. A course that will lead students to investigate our relationship with images, from the physical, neurological and biological reactions they elicit to the weight of cultural, social and historical context.
  • Composition. How are images constructed? What is the relationship between technique and intuition? Is it possible to decode an individual’s creative process? How do you build that room of wonders that contains and expands your visual heritage? And finally: how do you respond to the needs of the client and the type of audience?
  • Use. How are images used? Graphics, photography, video and illustrations, for example, are visual elements that modify and determine the narrative according to the environment in which they are used, which can be more traditional (fashion, food, publishing) or new digital frontiers (memes, TikTok, AI).
    The goal of this Master’s programme is to lead students to harness the potential of images and to identify the stylistic features of different fields to be able to integrate, reinterpret and rename them depending on the type of storytelling required.
• FUORIPISTA
  Four fleeting forays to deconstruct what we think we know in order to look at it from a new point of view.
  • Wonders. Training in amazement and estrangement by looking with new eyes at the already seen, through the discovery and exploration of creative worlds we thought we knew, be it Renaissance art or pop culture.
  • Vacillations. The precariousness of the world we inhabit in these times is disorienting. There are few certainties, many pitfalls and a myriad of possibilities. We will learn a dynamic balance that allows us to treasure these shocks to our systems.
  • Pressure. A hands-on workshop to save your skin in every situation. The workshop is a continuation of the FUORIPISTA dedicated to Instability. It will consist of surprise activities in which students will find themselves in “crisis” situations to be solved in the shortest possible time.
  • Gymnasium. Gymnasium. Readings, viewings, visits, travels, discoveries and explorations that include books, movies, series, comics, stores, museums and everything else you can look at. Stimuli to broaden one’s cultural background and enrich it with new insights that might become useful for one’s craft.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The instructional approach of the Master’s programme is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.

Classes will be held at Scuola Holden and IAAD.

During the academic year, Scuola Holden and IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.

APPLICATIONS

Applications for the Master’s programme must include the following documents:

• Curriculum Vitae
• Cover letter
• Optional portfolio

The Master Coordinator, assisted by the Course Council, will evaluate the applications received.

Holden and IAAD. reserve the right to ask the candidate(s), when deemed necessary, for an additional interview. The result of the application will be communicated by the Guidance Office to each candidate.

Candidates who are unfamiliar with visual communication may enroll in the Preliminary Module in Graphic Design (February – April 2023), aimed at building the graphic design skills needed to enter the Master’s programme.

The Master’s programme includes a thesis project in collaboration with a company in the sector. The project is developed through an initial briefing with the partner company and subsequent discussion meetings with its representatives that continue until the final presentation of the thesis.

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

The Master’s programme is proposed as an advanced training course for all professions related to Communication, among them:

• Communication consultant (per companies and institutions)
• Art director
• Copywriter
• Storyteller
• Content creator
• Photo editor 

The master’s course focuses on the current fashion environment, with particular attention given to new consumer behaviors resulting from the digital revolution and production processes in relation to the circular economy, environmental ethics and territorial development.

The first part of the course will analyze supply chains, addressing the circular economy with project/case studies entirely dedicated to the sustainable supply chain, from the identification of a sustainable fabric, through the production cycle to the communication of a sustainable ethical manifesto to the end customer.

Study of the fashion company will explore fashion economy and marketing, focusing on the organization of the company and  the processes through which fashion becomes an industrial product of important commercial value.

Business communication techniques will be explored in the different segments of business communication, institutional communication, management communication and economic-financial communication. 

In fashion project communication, analytical and theoretical tools used to create a brand strategy will be emphasized.

The second part of the Master’s will focus on an approach to digital reality, with two classes dedicated to writing techniques for media and graphic design, respectively.The second semester will be more operational in character, addressing event and exposition space design with particular attention given to concepts of visual merchandising.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The instructional approach of the Master’s programme is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.

During the academic year, IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.

ADMISSION REQUIREMENTS AND PROCEDURES

Qualified candidates for the Master’s programme are students who have completed a Bachelor’s degree or Master’s degree in Fashion Design, business and humanities degree programmes, and professionals interested in pursuing a specialization in fashion management.

Applicants should have a solid general education and strong curiosity for art history, contemporary art, film, psychology, sociology, and literature. Admission is subject to the evaluation of the application, which must include a motivational letter, curriculum vitae and possibly a portfolio. IAAD. reserves the right to ask the candidate for an in-depth interview on site or via Skype, if deemed necessary.

Enrollment in the Master’s programme is possible only with the approval of the Course Coordinator, based on the evaluation of academic qualifications, professional curriculum vitae and possible portfolio.

Coursework for the Master’s programme includes a thesis project that is developed in collaboration with a company that operates in the field. The project begins with an initial briefing and subsequent discussion meetings with the partner company as the project takes shape, a collaboration that continues until the final discussion of the thesis.

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

The Master’s in Fashion Management aims to qualify and employ professionals in positions of management in the fashion world. These include in particular:

• Brand manager: a professional who is responsible for devising, developing and implementing strategies to grow the brand for which he or she is responsible.
• Marketing manager: is responsible for managing the relationship between the company and the market. The activities carried out have both strategic and operational characteristics and involve the production of content and the management of the different stages of strategic plan development.
• Communication manager: organizes and manages a company’s institutional communication and brand image. This professional is able to develop a communication plan relevant to a target audience and is in charge of content creation for digital and print channels. The position includes creating events and taking care of external relations.
• Digital manager: defines marketing strategies using digital channels and coordinates digital product growth activities within the company.
• Product manager: identifies business objectives and coordinates product design, production, promotion and sales teams. He/she is responsible for a product for its entire life cycle, from market launch to production.
• Business development manager: creates business opportunities for existing customers and new potential customers in different markets. This person is primarily involved in sales planning and management.
• Event manager: organizes and sets up events. Specific to the fashion industry, the event manager organizes fashion shows, trade fairs and product launches or “experience” events that involve VIPs and influencers.
• Visual merchandiser: manages product image and display within a store, trade show or event.

IAAD. supports students with scholarships that partially cover the cost of attending the Master’s programme and with subsidized financing to continue their studies. 

nb: The number of scholarships available is always fewer than the number of applications received, so it is important to keep in mind that most scholarships are awarded based on the committee’s evaluation of a number of main requirements including:

• personal portfolio
• educational background / qualifications
• professional experience

The Evaluation Committee will award the available scholarships at its sole discretion.

IAAD. offers 5 scholarships at 50% of the tuition fee.

The scholarships will be awarded to applicants who have received by email the official notice of eligibility to attend the course of study.

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Transportation Design

This program prepares students to work in positions of responsibility in the automotive industry and in style and R&D centers to develop product design and advanced design projects. In addition to automotive design, graduates also work successfully in many other fields of vehicle design, such as public transportation, railways, motorcycles, boats, yachts and personal transportation.

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Interior Design

This course prepares students for numerous careers, including: Interior Designer (professional/partner in a design studio/consultant), Visual Interior Designer (expert in digital representation), Exhibit Interior Designer (interior designer for cultural spaces), Display Interior Designer (interior designer for retail spaces), Interior Stylist (expert in display design), Social Interior Designer (interior designer for social spaces) Furniture Interior Designer (furniture designer); Maker Interior Designer (expert in creating digital products).

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Textile and Fashion Design

This course prepares students to become dynamic professionals who are able to adapt well to the changing and diverse needs of the market, creative young people who enter the working world as fashion designers, product managers, collection merchandisers, product developers, fabric and prints managers, merchandisers and buyers, accessories managers, trend analysts, fashion editors, digital marketing and e-commerce specialists, retail managers, store and showroom managers, licensing managers and digital fashion designers.
IAAD. also guides students who want to develop and transform a project idea into a start-up, giving shape to what they have learned during the three-year course.