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Bachelor’s in Transportation Design – Info Day for International Students

Everything you need to know about our course

Info Day for International students related to IAAD. BA in Transportation design
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Where:

Online

When:

24 april 2024

Time:

7 p.m. / 8 p.m.

Event
INFO DAY

Date:
April, 24th 2024

Time:
7 P.M. – 8 P.M.

Campus:
IAAD. Torino

Where:
Online

Event Type:
Info Day

For further information:
orientamento-to@iaad.it
011 548868

An in-depth event linked to the world of Transportation Design: learn how our Bacherlor’s Degree can help you succeed as professional.

WHAT IS THE INFO DAY OF THE BACHELOR’S IN TRANSPORTATION DESIGN?

This is an in-depth lesson on the topics of the course, held by Davide Tealdi, Coordinator of the Bachelor’s in Transportation design: we’ll see some of the best projects made during the Bachelor’s and how those projects are the evolution of the professional context in Transportation industry.

The event will be held totally in English!

WHO IS THIS EVENT FOR?

The invitation is open to students interested in applying to the next intake of the Bachelor’s in Transportation design.

HOW IS THE INFO DAY ORGANIZED?

The event lasts one hour, divided into:

  • a first part of content presentation made by the Professor Davide Tealdi;
  • a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of Bachelor’s in Transportation design.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Info Day is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. is the right choice for you and your future!

Register now to the event and reserve your spot.


Other events

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

A dialogue between two top Institutions in the Transportation design field

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Campus:

Iaad. Turin

Date:

March 6th 2024

Timetable:

6.30 / 8.00 p.m.

Event
9649 Design Talks

When:
March 6th | 6.30 – 8.00 P.M.

Where:
IAAD. Turin

Event type:
Talk

9649 km is the physical distance between the two colleges: the ArtCenter of Pasadena and the Institute of Applied Art and Design of Turin which form a partnership to promote and support cultural and academic exchange initiatives between students, teachers and researchers to contribute to the development education between the two institutions.

The initial step of this collaboration are “9649 Design Talks”, shared meetings between the campuses of Turin and Pasadena. 9649 represents the kilometers that separate IAAD. from the ArtCenter, a barrier that, thanks to this partnership, is eliminated, connecting these two Transportation Design communities.

Davide Amantea, Chief Designer of Automobili Pininfarina, the style center that gave life to the iconic Battista electric supercar, will speak at this first appointment.

Wednesday, March 6th, at 6:30 PM

Registration link: https://www.eventbrite.it/e/biglietti-9649-design-talks-iaad-art-center-davide-amantea-849535201657

Davide Amantea

Born and raised in Turin, his dream has always been to be a car designer and he still chasing it.

Dave started in IDEA institute his first experience as Designer during the 2nd year of University, working on Lancia Delta HPE concept with Frank Stephenson, later he jumped into FIAT Advance design team driven by R.Giolito on Fiat 500 and 500 Abarth projects, he worked also for Peter Jensen for Fiat Professional on Fiat Cubo/Fiorino and Fiat Doblo`, Marco Tencone invited him in the Alfa Romeo .

In 2008 Dave working as Senior Designer on Alfa Romeo 4C concept as Exterior and Interior designer, after the car have been presented in Geneva Motor Show 2009, he moved to work in the Maserati team with Giovanni Ribotta and he follow as main exterior designer for the Maserati kubang concept presented in Frankfurt 2010, during that time he worked also on Ghibli and Quattroporte.

Dave in 2010 decided to work for ITALDESIGN GIUGIARO freshly purchased by VW group. Here Raul Pires the director brings him to become Exterior team leader, a design manager that was leading many programs and many team at the same time for different brand of the group. Working with big Mentor like Giorgetto and Walter De Silva helped him to learn a lot of things about cars and car business. Here Dave had the possibility to work on many programs for SEAT,VW,AUDI,BENTELY,LAMBORGHINI and worked in many Show car from 2010 until 2014. Remarkable work have been done as Main designer of the Bentley Bentayga.

At that point Dave moved in UK working for Massimo Frascella in the Creative Design team, here he participated on many project, Discovery Sport MY19, Defender, Range rover Sport and Range Rover, advance program was also the core of his task.

Dave went in Germany in Munich at NIO and worked on ES6 and ET7 program a side of NIO Design strategy. A short but very intense experience that helping him to growth a lot.

Micheal Perschke at that time CEO of Automobili Pininfarina, invited him to join under the lead of Luca Borgogno the CDO the Exterior team as Director of Exterior Design. Today Dave is the Chief Designer Office of one of the most famous brands in the automotive world: Automobili Pininfarina, he continues to fight for design and tries to learn more, the road is long uphill but fun as hell.


Other events

Bachelor’s in Transportation Design – Info Day for International Students

A selection of our students’ Best Thesis Projects in Transportation design

Info Day del corso triennale in Transportation design

Where:

Online

When:

31 January 2024

Time:

4 p.m. / 5 p.m.

Event
INFO DAY

Date:
31 January 2024

Time:
4 P.M. – 5 P.M.

Campus:
IAAD. Torino

Where:
Online

Event Type:
Info Day

For further information:
orientamento-to@iaad.it
011 548868

An in-depth event linked to the world of Transportation Design and the talent that can reach incredible levels of quality thanks to excellent teaching preparation.

WHAT IS THE INFO DAY OF THE BACHELOR’S IN TRANSPORTATION DESIGN?

This is an in-depth lesson on the topics of the course, held by Davide Tealdi, Coordinator of the Bachelor’s in Transportation design: we’ll see some of the best projects made during the Bachelor’s and how those projects are the evolution of the professional context in Transportation industry.

The event will be held totally in English!

WHO IS THIS EVENT FOR?

The invitation is open to students interested in applying to the next intake of the Bachelor’s in Transportation design.

HOW IS THE INFO DAY ORGANIZED?

The event lasts one hour, divided into:

  • a first part of content presentation made by the Professor Davide Tealdi;
  • a Q&A session to delve into detailed aspects and answer any questions relating to how to participate in the next edition of Bachelor’s in Transportation design.

FURTHER INFORMATION ABOUT THE EVENT

Participation in the Info Day is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. is the right choice for you and your future!

Register now to the event and reserve your spot.


Other events

21.05.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

24.04.2024

Info Day for International students related to IAAD. BA in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

23.04.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

03.04.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

March 6th 2024

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Evento/:

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

16.02.2024

Masterclass del Master IAAD. in Motorcycle Design

Evento/:

Masterclass “The Future of Motorcycle Design” – 16.02.2024

17.01.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “From Transportation to Mobility” – 17.01.2024

April 29 – May 1 / 2022

Evento/:

Circular imagination – @Fieramilanocity

Master’s Courses

Master in Design for Mobility Solutions

Master IAAD. in Design for Mobility Solutions

Campus:

TURIN

Start date:

PRELIMINARY – November
MASTER MODULE – May

Duration:

PRELIMINARY – 6 MOTNHS
MASTER MODULE – 10 MONTHS
Master IAAD. in Design for Mobility Solutions

IAAD. Master in Mobility Design is a pioneering programme that blends the rich heritage of Italian design with the latest advancements in mobility, offering students a unique Italian touch in their education.
This interdisciplinary programme emphasizes aesthetics, culture, and poetry, and aims to prepare students to be leaders in the field of mobility design.

Master IAAD. in Design for Mobility Solutions

IAAD. Master in Mobility Design is a pioneering programme that blends the rich heritage of Italian design with the latest advancements in mobility, offering students a unique Italian touch in their education.
This interdisciplinary programme emphasizes aesthetics, culture, and poetry, and aims to prepare students to be leaders in the field of mobility design.

Details of the Master in Design for Mobility Solutions

In collaboration with: Walter De Silva Partners

PRELIMINARY MODULE
Start date: November
Duration: 6 months
Language: English
Mode: remote
Format: the Preliminary involves 7 to 9 lessons per week

MASTER MODULE
Start date: May
Duration: 10 months
Language: English
Mode: hybrid
Format: full time
Campus: Turin

FACULTY
Strategic Director: Luca Borgogno
Coordinator: Dario Olivero

Reference field

The mobility design field is constantly evolving and has an important economic impact worldwide.

The consideration for the environment and the growing request for personalized transportation offer new opportunities for mobility designers. In the field of mobility design there’s a growing concern for the environment. Automotive manufacturers are adopting more and more eco-friendly solutions like electric, hybrid and autonomous vehicles.

The objective is to reduce the environmental impact and promoting circular economy, from beginning to end of life of vehicles. These changes have created more job opportunities in the mobility design sector. Moreover, the market is influenced by trends and consumers’ lifestyle. Consumers want means of transportation to reflect their personality, their social status, and their aesthetic preferences. All this led to the creation of personalised vehicles both in their interior and exterior design, along with digital services and a focused user experience to satisfy an increasingly demanding customer base.

Why is IAAD. different from other Mobility Design Masters?

The best way to become a professional in Transportation Design is by being trained to learn from experts in the field. Thanks to this insight, IAAD. is the first Italian school of higher education specializing in Transportation Design.

More than 40 years of experience in the field of Transportation, the Institution’s research assets in the field of Mobility, and experience in the development of innovative mobility solutions in cooperation with leading partner companies all come together in the Master’s programme.

The design work carried out in collaboration between IAAD. and partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in the professional field.

This system also allows students to simulate working conditions in a professional context: working with precise deadlines, correcting work in progress following customer feedback, working in teams and objectives. The Master is based on an idea of Walter De Silva, a master of Transportation Design who signed the evolution of the major brands of the VW group between 2007 and 2015.

Ideal student of the Master in Design for Mobility Solutions

Both Preliminary and Master’s programmes are intended for graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and those candidates who matured significant professional experience in the transportation, urban planning, environmental and sustainable sciences fields.

In particular:

Design Graduates – students with a background in design, transportation design or related design fields can pursue the Master to specialize in designing mobility solutions.

CGI Artists – through the Master’s programme they can apply their skills in creating realistic 3D renderings, animations, and virtual simulations to the automotive field, for design, communication, and user testing phases.

Proficiency in CGI software is advantageous for digital prototyping, virtual design reviews, and human-machine interaction design. Including CGI art in the curriculum prepares students for the digital landscape in the mobility industry.

UX/UI Design graduates and professionals – thanks to the Master’s programme they will be able to apply their competences to create intuitive interfaces in mobility design. Proficiency in UI/UX tools and research methods is beneficial for creating user-friendly solutions. Including UI/UX design in the curriculum provides a holistic understanding of the design process for mobility solutions.

Programme of the Master in Design for Mobility Solutions

Preliminary

The 4-month Preliminary Module is aimed at imparting analytical, technical and design skills in Transportation Design.

Preliminary thematic areas

  • History of design
  • Hand and digital representation techniques
  • 3d digital modelling
  • Design of means of transportation
  • Architecture and aerodynamics of the vehicle

Master in Design for Mobility Solutions Shape the future of Smart Transportation

The 10-month long Master will provide a comprehensive and wide-ranging overview and experience of all the latest technical achievements, design trends and environmental aspects to help students fully comprehend and apply this knowledge in their professional approach.

Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and will give them a real-life insight and experience of the design process, as a useful basis for preparing to their professional careers.

The course will be delivered on site, full time with compulsory attendance from Monday to Saturday (lectures, workshops and individual study).

Master’s thematic areas

  • Transportation design
  • Mobility innovation
  • Sustainable mobility
  • Human-centred design
  • Thesis

Master Syllabus

PRELIMINARY MODULEMASTER MODULE
History of vehicle designTransportation Design
Design sketchingDesign 3D
Digital DesignHuman-Centered Design
Vehicle architectureMobility systems and urban planning
Motorbike ergonomicsItalian Design Heritage in Mobility: culture, poetry, and aesthetics
3D DesignEmerging technologies in mobility
Motorbike DesignSustainable Design
Transportation DesignDesign Marketing and Communication
Presentation techniquesFinancial strategies for mobility design
PRELIMINARY MODULE
History of vehicle design
Design sketching
Digital Design
Vehicle architecture
Motorbike ergonomics
3D Design
Motorbike Design
Transportation Design
Presentation techniques
MASTER MODULE
Transportation Design
Design 3D
Human-Centered Design
Mobility systems and urban planning
Italian Design Heritage in Mobility: culture, poetry, and aesthetics
Emerging technologies in mobility
Sustainable Design
Design Marketing and Communication
Financial strategies for mobility design

General Information

ADMISSION REQUIREMENTS AND PROCEDURES

Preliminary Module

Graduates in Industrial Design, Automotive Engineering and related subjects, and candidates who have gained significant professional experience in
the field of transportation can access the Preliminary Module.
Admission is subject to the assessment of the application, to be submitted with a letter of application, curriculum vitae and portfolio.
IAAD. reserves the right to request the candidates, if necessary, to sustain an interview in person or via videocall.

Master Module

Access to the Master Module from Preliminary is subject to passing the Preliminary Module.

For passing the module, students will have to successfully pass set exams and to develop a project-work to be presented in the final stage of the Preliminary Module.

Graduates in Transportation Design or who have gained significant experience in the Transportation Design or modelling can apply for direct admission
to the Master Module. Students will be required to provide proof and a self-certification for their hand and digital representation skills and for their alias and blender software skills.

Admission to the course is in both cases possible only with the approval of the Coordinator of the course based on the assessment of academic qualifications, professional resumé and portfolio.

APPLICATIONS

Applications must contain these documents:

  • Copy of a valid identification document (passport for international students)
  • Curriculum Vitae
  • Cover letter
  • Portfolio

The master Coordinator, assisted by an academic board, will evaluate the received candidacies.

IAAD. reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via videocall.
The result of the application will be communicated by the Career Guidance Office to each candidate within 15 days from the reception of the required documents. Please note that selections will take place in chronological order of the date of receipt of applications, until all available places are filled.

Thesis

Each edition of the course includes the development of a thesis project in collaboration with a partner company.
The design process is developed through a first briefing with the company and subsequent meetings of interim presentation and comparison with the designer supervisors of the partner company involved until the final discussion of the thesis.

This process allows students to develop design, creative, problem solving and team-work skills.

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Career Paths

The Master’s programme trains professionals capable of creating innovative mobility solutions, from vehicles and transportation systems to mobility services and experiences.

At the end of the course, graduates will be able to pursue careers as mobility designers, UX designers, transportation planners, data analysts, innovation managers, having become professionals well-prepared to contribute to the future of mobility by considering sustainability, user experience, cultural aspects, aesthetics, and innovative technologies in their designs, with a unique Italian design perspective that will set them apart in the industry.

Scholarships

At its sole discretion, the Commission will award scholarships after examination of applications received. The committee will assess the following documents:

  • Personal portfolio
  • University degrees obtained and relevant work experience
  • Cover letter

Amongst granted scholarships, there will be one that will cover 100% of the tuition fee donated by architect Walter De Silva.

Candidates who have obtained a scholarship will receive the official communication before the beginning of the preliminary module. To maintain the scholarship to the Master module, the assignees’ students must have an exam grade average equal to or not less than 27/30 at the end of the Preliminary module.
No further scholarships will be awarded in the transition phase between the Preliminary module and the Master’s programme.



EVENTS

21.05.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

24.04.2024

Info Day for International students related to IAAD. BA in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

23.04.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

03.04.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

March 6th 2024

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Evento/:

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

16.02.2024

Masterclass del Master IAAD. in Motorcycle Design

Evento/:

Masterclass “The Future of Motorcycle Design” – 16.02.2024

31.01.2024

Info Day del corso triennale in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

17.01.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “From Transportation to Mobility” – 17.01.2024

April 29 – May 1 / 2022

Evento/:

Circular imagination – @Fieramilanocity


Faculty of the Master in Design for Mobility Solutions

Other Master’s Courses

Master’s Courses

MASTER IN WRITING AND VISUAL STORYTELLING

IAAD. e Scuola Holden uniscono le proprie eccellenze nel Master in Visual and writing storytelling

Campus:

IAAD. TURIN &
SCUOLA HOLDEN

Start date:

March 2024

Duration:

9 MONTHS
IAAD. e Scuola Holden uniscono le proprie eccellenze nel Master in Visual and writing storytelling

Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s Course in Writing and Visual Storytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.

IAAD. e Scuola Holden uniscono le proprie eccellenze nel Master in Visual and writing storytelling

Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s course in Writing and Visual Storytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.

DETAILS OF THE MASTER’S COURSE IN WRITING AND VISUAL STORYTELLING

Start date: March 2024
Duration: 9 months
Language: Italian
Campus: Turin
Coordinator: Andrea Bozzo

Course Overview

Now more than ever we feel the urgency of imagining unprecedented educational programming to prepare for professions in the field of communication that are appropriate to the world we inhabit, a world undergoing historic transformations that on one hand force us to reposition ourselves and on the other open up new opportunities and new tools (consider, for example, what happens in the field of information, starting with media such as newspapers, television, podcasts, and ending with new ways of fruition).

There is nothing new under the sun. Still, needs change and the rules of the game change. Faced with a demand for the professional skills needed to meet new challenges, as high-level training institutions we offer educational and cultural responses centered on the training of professionals who are able to interpret and develop these new trends. 

In tracing the changes in modern communication (usually defined as from the early 1900s to the present), it becomes clear how the context (politics, sociology, scientific and technical discoveries, conflicts, etc.) has directed its course. 

The spread of Fordism and the concept of mass production helped to establish graphic design as a universal language, making use of tools such as branding, brand identity (Peter Behrens and AEG, for example) and infographics (such as the tube or Isotype system) and pointing to graphic designers as priests of a new world. Modernization and mass consumption brought advertisers to the forefront, opening the field to the future digitalization and fragmentation of media and tools, to computer scientists, strategists and content creators.

And today?

The emerging figure is a professional who can move with agility throughout the different worlds of communication, who is able to master languages that differ from each other, such as word and image, borrowing from each to create new narratives. This person will be capable of taking on the creative direction of a communication project, from below the line to ADV, from publishing to political communication, from seriality to new digital channels.

Master’s programme

The goal of the Master’s programme is to enhance the participants’ creative process, to add that missing part exactly as if learning a new language. 

In this way, a visual designer will complement his or her skills with the power of the word (written or spoken), and a storyteller will gain the power of images.

Held together by the common thread of storytelling, the course includes three defined areas and a series of cross-curricular workshops, the FUORIPISTAs.

The Master’s teaching methodology is defined by teaching moments, always project-based in nature, with presentations and reviews with faculty and colleagues given particular didactic relevance.

Each module consists of:

  • Lessons
  • Lectures
  • FUORIPISTA workshops
  • The Perfections – collective presentations and reviews

MODULES:

  • WRITING
    • Fiction Writing.  A course on the foundations of writing techniques for short stories and novels.
    • Copywriting. The other side of writing, broadly understood as focusing on describing and discussing products.
    • Screenwriting. This course will help you discover the mechanisms, rules and secrets of film writing to turn a plot into a script. It complements the course on writing, training writers to be 360° storytellers.
  • THE ORAL NARRATIVE
    • Orality & Pitching. From the basics of speaking aloud to public speaking, with a focus on constructing and exhibiting briefs and, in general, expressing one’s creative ideas in front of an audience.
      The course will conclude with a focus on pitching techniques: a hands-on workshop in which students will practice pitching a project in a few minutes in a preparatory workshop preceding the final presentation of their work in front of companies.
  • THE VISUAL NARRATIVE
    • Perception. A course that will lead students to investigate our relationship with images, from the physical, neurological and biological reactions they elicit to the weight of cultural, social and historical context.
    • Composition. How are images constructed? What is the relationship between technique and intuition? Is it possible to decode an individual’s creative process? How do you build that room of wonders that contains and expands your visual heritage? And finally: how do you respond to the needs of the client and the type of audience?
    • Use. How are images used? Graphics, photography, video and illustrations, for example, are visual elements that modify and determine the narrative according to the environment in which they are used, which can be more traditional (fashion, food, publishing) or new digital frontiers (memes, TikTok, AI).
      The goal of this Master’s programme is to lead students to harness the potential of images and to identify the stylistic features of different fields to be able to integrate, reinterpret and rename them depending on the type of storytelling required.
  • FUORIPISTA
    Four fleeting forays to deconstruct what we think we know in order to look at it from a new point of view.
    • Wonders. Training in amazement and estrangement by looking with new eyes at the already seen, through the discovery and exploration of creative worlds we thought we knew, be it Renaissance art or pop culture.
    • Vacillations. The precariousness of the world we inhabit in these times is disorienting. There are few certainties, many pitfalls and a myriad of possibilities. We will learn a dynamic balance that allows us to treasure these shocks to our systems.
    • Pressure. A hands-on workshop to save your skin in every situation. The workshop is a continuation of the FUORIPISTA dedicated to Instability. It will consist of surprise activities in which students will find themselves in “crisis” situations to be solved in the shortest possible time.
    • Gymnasium. Gymnasium. Readings, viewings, visits, travels, discoveries and explorations that include books, movies, series, comics, stores, museums and everything else you can look at. Stimuli to broaden one’s cultural background and enrich it with new insights that might become useful for one’s craft.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The instructional approach of the Master’s programme is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.

Classes will be held at Scuola Holden and IAAD.

During the academic year, Scuola Holden and IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.

General Information

APPLICATIONS

Applications for the Master’s programme must include the following documents:

  • Curriculum Vitae
  • Cover letter
  • Optional portfolio

The Master Coordinator, assisted by the Course Council, will evaluate the applications received.

Holden and IAAD. reserve the right to ask the candidate(s), when deemed necessary, for an additional interview. The result of the application will be communicated by the Guidance Office to each candidate.

Candidates who are unfamiliar with visual communication may enroll in the Preliminary Module in Graphic Design (February – April 2023), aimed at building the graphic design skills needed to enter the Master’s programme.

Thesis

The Master’s programme includes a thesis project in collaboration with a company in the sector. The project is developed through an initial briefing with the partner company and subsequent discussion meetings with its representatives that continue until the final presentation of the thesis.

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Career Paths

The Master’s programme is proposed as an advanced training course for all professions related to Communication, among them:

  • Communication consultant (per companies and institutions)
  • Art director
  • Copywriter
  • Storyteller
  • Content creator
  • Photo editor 


EVENTS

21.05.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

24.04.2024

Info Day for International students related to IAAD. BA in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

23.04.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

03.04.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

March 6th 2024

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Evento/:

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

16.02.2024

Masterclass del Master IAAD. in Motorcycle Design

Evento/:

Masterclass “The Future of Motorcycle Design” – 16.02.2024

31.01.2024

Info Day del corso triennale in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

17.01.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “From Transportation to Mobility” – 17.01.2024

April 29 – May 1 / 2022

Evento/:

Circular imagination – @Fieramilanocity


Faculty

Other Master’s Courses

Master’s Courses

MASTER IN FASHION MANAGEMENT

Scopri il Master in Fashion Management di IAAD. Torino e apprendi l'approccio manageriale alla gestione della professione

Campus:

TURIN

Start date:

January 2024

Duration:

10 MONTHS
Scopri il Master in Fashion Management di IAAD.

A path to acquiring an extensive and in-depth view of the fashion system.

The Master in Fashion Management analyzes the processes through which fashion not only becomes an industrial product of important commercial value connected economic and innovative developments, but also a cultural phenomenon and as such a vehicle for values and identity.

In the Master’s programme, management, commercialization and communication merge into a single in-depth course.

Scopri il Master in Fashion Management di IAAD.

A path to acquiring an extensive and in-depth view of the fashion system.
The Master in Fashion Management analyzes the processes through which fashion not only becomes an industrial product of important commercial value connected economic and innovative developments, but also a cultural phenomenon and as such a vehicle for values and identity.
In the Master’s programme, management, commercialization and communication merge into a single in-depth course.

DETAILS OF THE MASTER IN FASHION MANAGEMENT

Start date: January 2024
Duration: 10 months
Language: Italian
Campus: Turin
Strategic Director: Marina Spadafora
Coordinator: Raffaella Traverso

Course Overview

The fashion industry significantly helps to drive the global economy, with a turnover of about $3 trillion.

The textile-fashion supply chain has also been actively working toward environmental sustainability for about 10 years, resulting in a change of business models that now focus on goals of structured circularity and sustainability.

These two aspects of the industry have increased the amount of professional resources in the fashion world.

IAAD.’s master’s programme offers students the opportunity to specialize in the area of management, leading them to develop key skills to fill roles in Marketing, Buying, Communication, Social Media Management, Business Development, Events and Retail in the Fashion, Luxury and Lifestyle sectors. It is also designed for entrepreneurs who wish to develop fashion-related business projects.

Programme of the Master in Fashion Management

The master’s course focuses on the current fashion environment, with particular attention given to new consumer behaviors resulting from the digital revolution and production processes in relation to the circular economy, environmental ethics and territorial development.

The first part of the course will analyze supply chains, addressing the circular economy with project/case studies entirely dedicated to the sustainable supply chain, from the identification of a sustainable fabric, through the production cycle to the communication of a sustainable ethical manifesto to the end customer.

Study of the fashion company will explore fashion economy and marketing, focusing on the organization of the company and  the processes through which fashion becomes an industrial product of important commercial value.

Business communication techniques will be explored in the different segments of business communication, institutional communication, management communication and economic-financial communication. 

In fashion project communication, analytical and theoretical tools used to create a brand strategy will be emphasized.

The second part of the Master’s will focus on an approach to digital reality, with two classes dedicated to writing techniques for media and graphic design, respectively.The second semester will be more operational in character, addressing event and exposition space design with particular attention given to concepts of visual merchandising.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The instructional approach of the Master’s programme is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.

During the academic year, IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.

Master Syllabus

MODULESUBJECT
Fashion product developmentSupply chain management
Fashion EconomyFashion marketing
Fashion Economy
Fashion company’s organization
Fashion CommunicationFashion project’s communication
Graphic Design
Writing techniques for media
Event Design
Communication in exhibition spaces
1. FASHION PRODUCT DEVELOPMENT
Supply chain management
2. FASHION ECONOMY
Fashion marketing
Fashion Economy
Fashion companies organization
3. FASHION COMMUNICATION
Fashion project’s communication
Graphic Design
Writing techniques for media
Event Design
Communication in exhibition spaces

General Information

ADMISSION REQUIREMENTS AND PROCEDURES

Qualified candidates for the Master’s programme are students who have completed a Bachelor’s degree or Master’s degree in Fashion Design, business and humanities degree programmes, and professionals interested in pursuing a specialization in fashion management.

Applicants should have a solid general education and strong curiosity for art history, contemporary art, film, psychology, sociology, and literature. Admission is subject to the evaluation of the application, which must include a motivational letter, curriculum vitae and possibly a portfolio. IAAD. reserves the right to ask the candidate for an in-depth interview on site or via Skype, if deemed necessary.

Enrollment in the Master’s programme is possible only with the approval of the Course Coordinator, based on the evaluation of academic qualifications, professional curriculum vitae and possible portfolio.

Thesis

Coursework for the Master’s programme includes a thesis project that is developed in collaboration with a company that operates in the field. The project begins with an initial briefing and subsequent discussion meetings with the partner company as the project takes shape, a collaboration that continues until the final discussion of the thesis.

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Career Paths

The Master’s in Fashion Management aims to qualify and employ professionals in positions of management in the fashion world. These include in particular:

  • Brand manager: a professional who is responsible for devising, developing and implementing strategies to grow the brand for which he or she is responsible.
  • Marketing manager: is responsible for managing the relationship between the company and the market. The activities carried out have both strategic and operational characteristics and involve the production of content and the management of the different stages of strategic plan development.
  • Communication manager: organizes and manages a company’s institutional communication and brand image. This professional is able to develop a communication plan relevant to a target audience and is in charge of content creation for digital and print channels. The position includes creating events and taking care of external relations.
  • Digital manager: defines marketing strategies using digital channels and coordinates digital product growth activities within the company.
  • Product manager: identifies business objectives and coordinates product design, production, promotion and sales teams. He/she is responsible for a product for its entire life cycle, from market launch to production.
  • Business development manager: creates business opportunities for existing customers and new potential customers in different markets. This person is primarily involved in sales planning and management.
  • Event manager: organizes and sets up events. Specific to the fashion industry, the event manager organizes fashion shows, trade fairs and product launches or “experience” events that involve VIPs and influencers.
  • Visual merchandiser: manages product image and display within a store, trade show or event.

Scholarships

IAAD. supports students with scholarships that partially cover the cost of attending the Master’s programme and with subsidized financing to continue their studies. 

nb: The number of scholarships available is always fewer than the number of applications received, so it is important to keep in mind that most scholarships are awarded based on the committee’s evaluation of a number of main requirements including:

  • personal portfolio
  • educational background / qualifications
  • professional experience

The Evaluation Committee will award the available scholarships at its sole discretion.

IAAD. offers 5 scholarships at 50% of the tuition fee.

The scholarships will be awarded to applicants who have received by email the official notice of eligibility to attend the course of study.



EVENTS

21.05.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “The formula for a perfect Tone of Voice” – 21.05.2024

24.04.2024

Info Day for International students related to IAAD. BA in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

23.04.2024

Masterclass del Master IAAD. in Digital Marketing & Communication Management

Evento/:

Masterclass “How to Build a Brand Identity Online” – 23.04.2024

03.04.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “Beyond Vehicles: The Future of Mobility Design” – 03.04.2024

March 6th 2024

Davide Amantea ospite dei talk tra IAAD. e ArtCenter College of Design di Pasadena

Evento/:

IAAD. & ArtCenter “9649 Design Talks” with Davide Amantea

16.02.2024

Masterclass del Master IAAD. in Motorcycle Design

Evento/:

Masterclass “The Future of Motorcycle Design” – 16.02.2024

31.01.2024

Info Day del corso triennale in Transportation design

Evento/:

Bachelor’s in Transportation Design – Info Day for International Students

17.01.2024

Masterclass del Master IAAD. in Design for Mobility Solutions

Evento/:

Masterclass “From Transportation to Mobility” – 17.01.2024

April 29 – May 1 / 2022

Evento/:

Circular imagination – @Fieramilanocity


Faculty of the Master in Fashion Management

Other Master’s Courses

Undergraduate Courses

Undergraduate Course in Transportation Design

Campus:

Turin

Start date:

October

Duratation:

3 years

For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries.
In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.

For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries.
In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.

Details of the Undergraduate Course in Transportation Design

Start date: October
Duration: 3 years
Language: Italian and English (first year only)
Campus: Turin
Strategic Director: Luca Borgogno
Coordinator: Dario Olivero

Educational Objectives

The shift to autonomous systems, renewable energy, the circular economy, demographic changes and the interaction between man and machine are some of the phenomena that are transforming the automotive industry and at the same time offer great opportunities for future transportation designers.
The aim of this course is to train a generation of new designers who can seize the opportunities offered by this rapidly changing environment – passionate problem solvers focused on the future and on the development of creative solutions.

A Car Designer who possesses stylistic and design skills along with a knowledge of ergonomics, material technology and marketing and communication is able to develop multidisciplinary projects that involve sustainable mobility, personal transport and advanced design, to meet the mobility needs of the future.
The curriculum emphasizes the importance of artistic foundations: manual and digital drawing and sketching, graphics and 3D modeling. From this starting point, artistic and technical skills are expanded upon and refined in a way that develops the student’s personal creativity and independent thinking.

Students acquire both the skills and the mentality to operate as strategic figures in an increasingly diversified field where employment opportunities are no longer limited to car manufacturing but include startups, delivery companies, and public transportation companies that operate on a global scale.
IAAD.’s roots in cities such as Turin and Bologna, the two main centers of the Italian automotive and motorcycle industries, offer students the opportunity to make contact with the real international community of transportation design.

This first introduction to the working world is supported by the professors, who are well-established professionals in their fields, and by numerous collaborations with leading companies that IAAD. has developed over the years.

Degree Awarded (for Turin Campus)

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Transportation Design

Career paths

This program prepares students to work in positions of responsibility in the automotive industry and in style and R&D centers to develop product design and advanced design projects. In addition to automotive design, graduates also work successfully in many other fields of vehicle design, such as public transportation, railways, motorcycles, boats, yachts and personal transportation.


Faculty of the Undergraduate Course in Transportation Design


Other Undergraduate Courses

Undergraduate Courses

Undergraduate Course Interior Design

Campus:

TURIN/BOLOGNA

Start date:

OCTOBER

Duration:

3 years

The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture. 

The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture. 

Details of the Undergraduate Course in Interior Design

Start Date: October
Duration: 3 years
Language: Italian
Campus: Turin
Strategic Director: Marco Rainò
Coordinator: Walter Nicolino

Overview

The interior designer’s scope of work is broad and can include residential living spaces, commercial spaces, such as shops and hospitals, and temporary spaces such as fairs, events, exhibitions and installations

Educational Objectives

Developing a high level of critical thinking is one of the program’s main goals. 
In addition to the development of excellent creative skills, priority is given to an understanding of the processes that lead to the formulation of projects that meet the highest standards of contemporary living while aligning with the growing needs of sustainability, inclusivity and interactivity.

The study plan begins with humanistic subjects such as art history, the history of architecture and of design, sociology and the semiotics of design. More specific subjects are then explored, such as the design of rooms and furnishings, home design, exhibit design, the design of sustainable processes, ergonomics and  the science and technology of materials. These subjects are supported by modelling laboratories and digital representation techniques, strengthening skills in technical design, parametric modeling, rendering and video-making.

Throughout the course, students have the opportunity to interact with the most important national and international businesses and organizations operating in the design fields, thanks to the partner network that IAAD. has developed over the years. 

A stimulating learning environment is cultivated by the teachers who are established professionals working in design fields. The course features presentations, company visits, workshops, seminars, internships and special projects, some of which are connected to educationally valuable important international events, such as those connected to the annual Milan Furniture Fair and Design Week.

Degree awarded (for Turin Campus)

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Interior Design

Career paths

This course prepares students for numerous careers, including: Interior Designer (professional/partner in a design studio/consultant), Visual Interior Designer (expert in digital representation), Exhibit Interior Designer (interior designer for cultural spaces), Display Interior Designer (interior designer for retail spaces), Interior Stylist (expert in display design), Social Interior Designer (interior designer for social spaces) Furniture Interior Designer (furniture designer); Maker Interior Designer (expert in creating digital products).


Faculty


Other Undergraduate Courses

Postgraduate courses

COMMUNICATION DESIGN
BRANDING Communication

Campus:

Turin

Start Date:

COMING SOON

Duration:

2 years

Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.

Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.

THE course in detail

Start date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna

Educational Objectives

The proliferation of touchpoints and channels with which the public can be reached today is exponential. It is a context that offers countless opportunities to those who have the tools to face it. But at the same time, the skills for those who want to deal with communication multiply and tend to escape traditional classifications. Precisely for these reasons, if updating is necessary in this professional path, so is in-depth analysis. The IAAD. project of the 2° Level Academic diploma course in Communication Design has exactly this double goal: on the one hand, to strengthen the technical knowledge relating to the most current expressive methods, especially in the digital field; while on the other hand, further develop the themes that make up the set of fundamental principles.

To ensure the achievement of these objectives and the maximum effectiveness of the program, also in terms of professional opportunities, IAAD. has chosen to give a precise orientation to its two-year post-graduate program, placing the theme of brand management and communication at the center. The relationship between brand, users, society, and communication channels is a complex and multifaceted territory that requires a variety of approaches. Communicating and managing the image of a brand today is an activity that goes far beyond the narrow commercial logic, although the latter cannot be excluded. Brands in the current context can no longer limit themselves to the simple role of “communicators of themselves”, subject and at the same time object of their messages, both commercial and institutional.

Today, brands are at the center of an equal relationship with their reference world, a two-way communication much closer to the interpersonal one than to the obsolete one that used to go from the company to the public. And as happens in relationships between people, the effectiveness of the information exchange requires listening skills, sensitivity, correct choice of expressive methods, as well as awareness of the cultural and social background of those who are dealing with the brand. It is a communication that has the obligation to take into account the deep connections, including emotional ones, that bind people to brands, considered as an integral part of our daily life and with which, whether we like it or not, we are establishing relationships that are often beyond the relationship between product and user, to cross over instead into the field of affectivity.

This type of communication, increasingly used by brands, requires the ability to manage multiple and often multidisciplinary languages. For instance, the creation of the event is combined with video production, the competition with the social media publishing plan, the charity initiative with publishing activity. According to IAAD., it is a field that deserves and needs specific training, a subject that includes all the modalities and at the same time clarifies its boundaries


Faculty


Other Postgraduate Courses

Undergraduate Courses

Undergraduate Course in Textile and Fashion Design

Campus:

Turin/Bologna

Start date:

October

Duration:

3 years

To create functional and innovative clothing. To identify trends and cultural and social changes.
These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.

To create functional and innovative clothing. To identify trends and cultural and social changes.
These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.

Details of the Undergraduate Course in Textile and Fashion Design

Start Date: October
Duration: 3 years
Language: Italian
Campus: Turin
Strategic Director: Marina Spadafora
Coordinators: Giuseppina di Paola (IAAD. Turin)

Educational Objectives

The Textile & Fashion Design course aims to train a new generation of professionals who care about sustainability, inclusion and ethics, themes that IAAD. considers a priority in their courses.
The program develops the design dimension, a multidisciplinary approach to creating an integrated project that starts with a concept and finishes with the communication of the product.

Creativity is of the upmost importance; the instructors dedicate their time and effort to developing students’ individual expression so that their unique characteristics emerge as they develop their talents.
Understanding how trends are formed and what factors influence the evolution of taste, interpreting the signs and languages of fashion and design, interacting with creative designers and communication and style directors – these are among the main skills that a professional in this field requires.
In addition to these compentencies, students are taught specific techniques of drawing and representation (both traditional and using new technologies), to contribute to their understanding of the relationship between images and graphic representation and how they are used to communicate ideas.

During the three-year period, company visits, workshops, seminars, internships and special projects are organized to establish a network of relationships within the world of fashion design. Students have the possibility to fully participate in national and international events. They are able to gain first-hand knowledge of the fashion industry while exploring which career paths are most in line with their talents and aspirations.

Degree awarded (for Turin Campus)

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Textile and Fashion Design

Career path

This course prepares students to become dynamic professionals who are able to adapt well to the changing and diverse needs of the market, creative young people who enter the working world as fashion designers, product managers, collection merchandisers, product developers, fabric and prints managers, merchandisers and buyers, accessories managers, trend analysts, fashion editors, digital marketing and e-commerce specialists, retail managers, store and showroom managers, licensing managers and digital fashion designers.
IAAD. also guides students who want to develop and transform a project idea into a start-up, giving shape to what they have learned during the three-year course.


Faculty


Other Undergraduate Courses