IAAD IAAD
Undergraduate Courses

Transportation
Design

Campus:

Turin

Start date:

October 2022

Duratation:

3 years

For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries.
In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.

For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries.
In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.

COURSE DETAILS

Start date: October 2022
Duration: 3 years
Language: Italian and English (first year only)
Campus: Turin
Strategic Director: Luca Borgogno
Coordinator: Dario Olivero

Educational Objectives

The shift to autonomous systems, renewable energy, the circular economy, demographic changes and the interaction between man and machine are some of the phenomena that are transforming the automotive industry and at the same time offer great opportunities for future transportation designers.
The aim of this course is to train a generation of new designers who can seize the opportunities offered by this rapidly changing environment – passionate problem solvers focused on the future and on the development of creative solutions.

A Car Designer who possesses stylistic and design skills along with a knowledge of ergonomics, material technology and marketing and communication is able to develop multidisciplinary projects that involve sustainable mobility, personal transport and advanced design, to meet the mobility needs of the future.
The curriculum emphasizes the importance of artistic foundations: manual and digital drawing and sketching, graphics and 3D modeling. From this starting point, artistic and technical skills are expanded upon and refined in a way that develops the student’s personal creativity and independent thinking.

Students acquire both the skills and the mentality to operate as strategic figures in an increasingly diversified field where employment opportunities are no longer limited to car manufacturing but include startups, delivery companies, and public transportation companies that operate on a global scale.
IAAD.’s roots in cities such as Turin and Bologna, the two main centers of the Italian automotive and motorcycle industries, offer students the opportunity to make contact with the real international community of transportation design.

This first introduction to the working world is supported by the professors, who are well-established professionals in their fields, and by numerous collaborations with leading companies that IAAD. has developed over the years.

Degree Awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02)
Transportation Design

Career paths

This program prepares students to work in positions of responsibility in the automotive industry and in style and R&D centers to develop product design and advanced design projects. In addition to automotive design, graduates also work successfully in many other fields of vehicle design, such as public transportation, railways, motorcycles, boats, yachts and personal transportation.


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Other Undergraduate Courses

Undergraduate Courses

Interior
Design

Campus:

TURIN/BOLOGNA

Start date:

OCTOBER 2022

Duration:

3 years

The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture. 

The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture. 

COURSE DETAILS

Start Date: October 2022
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Marco Rainò
Coordinator: Walter Nicolino

Overview

The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture.

The interior designer’s scope of work is broad and can include residential living spaces, commercial spaces, such as shops and hospitals, and temporary spaces such as fairs, events, exhibitions and installations

Educational Objectives

Developing a high level of critical thinking is one of the program’s main goals. 
In addition to the development of excellent creative skills, priority is given to an understanding of the processes that lead to the formulation of projects that meet the highest standards of contemporary living while aligning with the growing needs of sustainability, inclusivity and interactivity.

The study plan begins with humanistic subjects such as art history, the history of architecture and of design, sociology and the semiotics of design. More specific subjects are then explored, such as the design of rooms and furnishings, home design, exhibit design, the design of sustainable processes, ergonomics and  the science and technology of materials. These subjects are supported by modelling laboratories and digital representation techniques, strengthening skills in technical design, parametric modeling, rendering and video-making.

Throughout the course, students have the opportunity to interact with the most important national and international businesses and organizations operating in the design fields, thanks to the partner network that IAAD. has developed over the years. 

A stimulating learning environment is cultivated by the teachers who are established professionals working in design fields. The course features presentations, company visits, workshops, seminars, internships and special projects, some of which are connected to educationally valuable important international events, such as those connected to the annual Milan Furniture Fair and Design Week.

Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Interior Design

Career paths

This course prepares students for numerous careers, including: Interior Designer (professional/partner in a design studio/consultant), Visual Interior Designer (expert in digital representation), Exhibit Interior Designer (interior designer for cultural spaces), Display Interior Designer (interior designer for retail spaces), Interior Stylist (expert in display design), Social Interior Designer (interior designer for social spaces) Furniture Interior Designer (furniture designer); Maker Interior Designer (expert in creating digital products).


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Other Undergraduate Courses

Postgraduate courses

COMMUNICATION DESIGN
BRANDING Communication

Campus:

Turin/BOLOGNA

Start Date:

COMING SOON

Duration:

2 years

Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.

Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.

THE course in detail

Start date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna

Educational Objectives

The proliferation of touchpoints and channels with which the public can be reached today is exponential. It is a context that offers countless opportunities to those who have the tools to face it. But at the same time, the skills for those who want to deal with communication multiply and tend to escape traditional classifications. Precisely for these reasons, if updating is necessary in this professional path, so is in-depth analysis. The IAAD. project of the 2° Level Academic diploma course in Communication Design has exactly this double goal: on the one hand, to strengthen the technical knowledge relating to the most current expressive methods, especially in the digital field; while on the other hand, further develop the themes that make up the set of fundamental principles.

To ensure the achievement of these objectives and the maximum effectiveness of the program, also in terms of professional opportunities, IAAD. has chosen to give a precise orientation to its two-year post-graduate program, placing the theme of brand management and communication at the center. The relationship between brand, users, society, and communication channels is a complex and multifaceted territory that requires a variety of approaches. Communicating and managing the image of a brand today is an activity that goes far beyond the narrow commercial logic, although the latter cannot be excluded. Brands in the current context can no longer limit themselves to the simple role of “communicators of themselves”, subject and at the same time object of their messages, both commercial and institutional.

Today, brands are at the center of an equal relationship with their reference world, a two-way communication much closer to the interpersonal one than to the obsolete one that used to go from the company to the public. And as happens in relationships between people, the effectiveness of the information exchange requires listening skills, sensitivity, correct choice of expressive methods, as well as awareness of the cultural and social background of those who are dealing with the brand. It is a communication that has the obligation to take into account the deep connections, including emotional ones, that bind people to brands, considered as an integral part of our daily life and with which, whether we like it or not, we are establishing relationships that are often beyond the relationship between product and user, to cross over instead into the field of affectivity.

This type of communication, increasingly used by brands, requires the ability to manage multiple and often multidisciplinary languages. For instance, the creation of the event is combined with video production, the competition with the social media publishing plan, the charity initiative with publishing activity. According to IAAD., it is a field that deserves and needs specific training, a subject that includes all the modalities and at the same time clarifies its boundaries


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Other Postgraduate Courses

Undergraduate Courses

Textile & Fashion
Design

Campus:

Turin

Start date:

October 2022

Duration:

3 years

To create functional and innovative clothing. To identify trends and cultural and social changes.
These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.

To create functional and innovative clothing. To identify trends and cultural and social changes.
These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.

COURSE DETAILS

Start Date: October 2022
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Andrea Bruno
Coordinator: Giuseppina di Paola

Educational Objectives

The Textile & Fashion Design course aims to train a new generation of professionals who care about sustainability, inclusion and ethics, themes that IAAD. considers a priority in their courses.
The program develops the design dimension, a multidisciplinary approach to creating an integrated project that starts with a concept and finishes with the communication of the product.

Creativity is of the upmost importance; the instructors dedicate their time and effort to developing students’ individual expression so that their unique characteristics emerge as they develop their talents.
Understanding how trends are formed and what factors influence the evolution of taste, interpreting the signs and languages of fashion and design, interacting with creative designers and communication and style directors – these are among the main skills that a professional in this field requires.
In addition to these compentencies, students are taught specific techniques of drawing and representation (both traditional and using new technologies), to contribute to their understanding of the relationship between images and graphic representation and how they are used to communicate ideas.

During the three-year period, company visits, workshops, seminars, internships and special projects are organized to establish a network of relationships within the world of fashion design. Students have the possibility to fully participate in national and international events. They are able to gain first-hand knowledge of the fashion industry while exploring which career paths are most in line with their talents and aspirations.

Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Textile and Fashion Design

Career path

This course prepares students to become dynamic professionals who are able to adapt well to the changing and diverse needs of the market, creative young people who enter the working world as fashion designers, product managers, collection merchandisers, product developers, fabric and prints managers, merchandisers and buyers, accessories managers, trend analysts, fashion editors, digital marketing and e-commerce specialists, retail managers, store and showroom managers, licensing managers and digital fashion designers.
IAAD. also guides students who want to develop and transform a project idea into a start-up, giving shape to what they have learned during the three-year course.


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Other Undergraduate Courses

Undergraduate Courses

Product
design

Campus:

TURIN/BOLOGNA

Start date:

October 2022

Duration:

3 years

What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy?
These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.

What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy?
These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.

COURSE DETAIL

Start Date: October 2022
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Francesco Faccin
Coordinator: Davide Negri

Educational Objectives

IAAD.’s Product Design course aims to train a new generation of designers who are able to anticipate the needs of the consumer, creating and disseminating new products and services for future use.
The product designer is challenged to find new solutions that respect the environment, work ethic and process optimization while working within the limits set by the market and systems of production.

Taking this into account, designers must be able to work on multi-disciplinary teams and develop overall design visions.
At the same time, they should present and communicate their own ideas in the best way possible, an increasingly important skill for product designers.
During the three-year program, maximum attention is given to mastering diverse means of communication, from basic skills such as sketching as an instrument to transmit ideas to the use of software such as Rhinoceros and Keyshot for modeling and photorealistic rendering of projects. Graphics software is also used to define the visual container for presenting projects.

The last year of the program features close collaboration with companies that perform the dual role of client and tutor. This first encounter with the professional world and the needs of the market provides real work experience that faithfully simulates the dynamics of real projects.
In this phase the instructors, who are highly qualified professionals in the field of design, create opportunities for students to try their hand alongside important designers from national and international companies, in special lessons, workplace visits, workshops, seminars, internships, projects and master classes. Students actively participate in projects connected to international events such as the Milan Furniture Fair.


Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Product Design

Career paths

This three-year course offers the opportunity to learn about and experience many aspects of the profession, with a 360-degree view of the vast and diverse world of Design. It guides students to develop their own design identities and to best express their talent, whether as freelance professionals or in a corporate environment as designers in a technical office, in artistic direction, as marketers, concept designers, product engineers or 3D modelers.


Faculty


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Other Undergraduate Courses

Master’s Courses

Transportation
Design

Campus:

Turin

Start date:

NOVEMber 2022

Duration:

16 months

IAAD. department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. The Master Program in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability.

IAAD. department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina.
The Master Program in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability.

the course in detail

Start date: November 2022
Duration: 16 months
Language: English
Campus: Turin
Strategic Director: Luca Borgogno
Coordinators: Dario Olivero and Luca Bar

Overview

The IAAD. Transportation design department offers two Master Programs in Transportation Design:

Both Masters are structured in a Preliminary Module – which both courses have in common – of about 6 months in which specific Transportation Design skills and tools are taught and a Master Module of about 10 months oriented to the different areas of design.

Educational Objectives

IAAD. has always had the goal of providing an innovative approach to training. The best way to become a professional in transportation design is being trained to learn from experts in the field. Thanks to this insight, IAAD. is the first Italian school of higher education specializing in transportation design.

The design work carried out in collaboration with IAAD. partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in the professional field.

One of the hallmarks of the IAAD. method is the constant collaboration with leading companies in the sector for the realization of common projects. Making both the needs of partner companies and training objectives converge in projects creates a doubly favorable situation, aspiring designers have the opportunity to learn with industry leaders and these can monitor future talents to be included in their companies.

This system also allows students to simulate working conditions in a professional context: working with precise deadlines, correcting work in progress following customer feedback, working in teams and objectives. During the Masters great importance is given to presentations and design contests, students are encouraged to make presentations of their work, supported in participating in national and international competitions.

In this process, professors are key figures who represent the link between IAAD. and industry. 

All professors are professionals in their respective fields of teaching, they know the companies in the sector and they know what young designers need to be competitive in the market.

Students find in the Professors a valid reference to improve and understand which aspects of their professional skills must be refined to enter the world of work as main players.

Master’s Program

Preliminary Module

Preliminary Module is aimed at the transmission of analytical skills, technical and design specifications of the Transportation Design and is common to both the Master programmes.

Master Module – Automotive and Interaction Design

The objective of the Master Module is to give a complete insight of the Transportation design profession and give a complete preparation for the students to successfully enter the design world.

The educational program will give a full and extensive overview and experience of all the latest technical achievements, design trends and environmental aspects, in order to help students fully understand and apply these skills in their professional approach. Studying with professional designers and participating in projects with partner companies will stimulate the students’ creativity and give them a real life insight and experience of the design process which prepares them for their professional career.

Graduates of the Transportation Design Master course will be able to creatively contribute to the design society, find solutions to transportation and mobility challenges and experiment with multiple approaches and techniques to achieve the optimal solutions. Their skills, gained through their educational program, will enable them to visualize and represent anything they imagine through ideation, proposals and presentation. Their refined sensitivity of form language, the knowledge of materials and manufacturing processes, past and contemporary design trends will allow them to broaden their vision  and foresee future design thinking.

Graduates will collaborate and discuss design solutions, defend and promote their fresh approaches. The Master course of Transportation Design will prepare students to be creative members of the design society, giving them the capability to adapt to the ever changing technical evolution of the car industry.

The traditional design visions need to be revised in order to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems and autonomous driving.

Master Module – Motorcycle and Personal Mobility

The Master aims to respond to the ever growing demand of the sector to include young designers in its teams, capable of understanding and interpreting the continuous changes affecting the “two-wheeler” industry, first of all the generational change from “petrol heads” to “digital natives” who appear to have rediscovered interest on the subject, according to new and different life-style, new social awareness, together with the always alive need of freedom that characterize this activity.

Design wise a new approach is needed especially in reference to phenomena such as the electrification of vehicles, urban “bike sharing” and the growing diffusion of “light vehicles” such as e-bikes but also “slow vehicles” such as electrical kick scooter and personal devices, increasingly used in synergy with the car or as an alternative to public transport.

Requirements and Admission Procedures

Preliminary Module

Graduates in Industrial Design, Automotive Engineering and related subjects, holders of a postgraduate diploma in Industrial and Transportation Design and candidates who have gained significant professional experience in the field of transportation can access the Preliminary Module. Admission is subject to the assessment of the application, to be submitted by letter of application, curriculum vitae and portfolio. IAAD. reserves the right to request the candidates, if necessary, an interview in person or via videocall.

Master Module

Access to the Master Module from Preliminary is subject to the attainment of 60 credits of Preliminary Module.

For the attainment of 60 credits, students will be required to develop a project-work to be presented in the final stage of the Preliminary Module and must have an English language certificate of at least B2 level.

Students can customize their curricula with participation in contests, seminars or workshops to collect additional credits necessary for obtaining the Preliminary Module.

Graduates in Transportation Design or who have gained significant experience in the Transportation Design or modelling can apply for direct admission to the Master Module. 

Admission to the course is in both cases possible only with the approval of the Coordinator of the course based on the assessment of academic qualifications, professional resume and portfolio.

Application

Applications have to contain these documents:

  • Curriculum Vitae
  • Cover Letter
  • Portfolio

The Master Coordinator, assisted by an academic board will evaluate the  candidacies received.

IAAD. reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via videocall. The result of the application will be communicated by the Career Guidance Office to each candidate.

Thesis and Portfolio

Partner Companies

Career Paths

Scholarships

IAAD. supports students with scholarships to partially cover the costs of attending the Master’s course and with subsidized loans to continue their studies.

Please note that the number of available scholarships is always lower than the number of requests, so it is important to bear in mind that most scholarships are granted on the basis of the Commission’s evaluation of a series of main requirements, including:

  • personal portfolio
  • educational background / qualifications
  • professional experiences

The Evaluation Committee will award the available scholarships based on its irrevocable decision.

IAAD. offers five scholarships which cover 50% of the attendance fee.

Scholarships will be awarded to candidates who have received by email the official communication of eligibility for the attendance of the course.
If you would like to have more information about the loan offered by IAAD., visit the official website of the Bank of Intesa Sanpaolo.


Faculty


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Other Master’s Courses

Master’s Courses

Digital Marketing &
Communication Management

Campus:

Turin

Start date:

September 2022

Duration:

10 Months

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

THE course in detail

Start date: September 2022
Duration: 10 months
Language: English
Strategic Director: Gianpaolo Barozzi
Master’s Coordinator: Massimo Morelli

Presentation

Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.

Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.

These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.

The preparation and training of a Digital Marketing Specialist (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.

The Master program is divided into four main areas of competency:

Master Program

The main objective is to provide participants with the necessary skills to operate and manage projects in a conscious and efficient way in a professional environment characterized by considerable complexity, strong correlation of the components involved and a very high rate of change.

The Master focuses on the concrete practice of each individual tool or methodology in the different fields of application available: media, marketing (R&D, design, advertising), educational and entertainment.

Academic Policies

The Master is delivered via lectures and workshops, with attendance is mandatory. Active participation in coursework is both expected and fundamental to successful completion of the program. All assignments and projects are to be delivered on the established due date. Completion of the Master is contingent upon the final thesis project which will be presented by the student to a commission for evaluation.

Throughout the academic year, IAAD. will organize visits to companies, exhibitions and museums, special workshops, as well as encounters with relevant professionals.

General Information

Requirements and Admission Procedures
1st and 2nd level undergraduates and professionals seeking a specialization in the field of new media may apply.

Candidates are required to have solid general knowledge and a strong interest in the fields of art history, contemporary art, cinema, psychology, sociology, literature. Furthermore, the technical knowledge of at least two Adobe Creative Cloud applications is required (Indesign, Photoshop, Illustrator, After Effect, Premiere, etc.).

Admission is subject to application evaluation. The application consists of a motivational letter, detailed curriculum vitae and portfolio. IAAD. also employs in-person or video interviews to complete the admissions process.

Entrance to the Master program is contingent on the approval of the Course Coordinator based on review of the application and possible interview.

Application
Applications have to contain these documents:

  • Curriculum Vitae
  • Cover Letter
  • Portfolio

The Master Co-ordinator, assisted by an academic board will evaluate the  candidacies received.

The result of the application will be communicated by the Career Guidance Office to each candidate.

Thesis and Projectwork

Thesis
The final thesis is a real-world project developed in collaboration with an industry partner company.

The design process is executed from initial briefings to ongoing meeting and discussions and a final presentation and evaluation of the project with the partner company and academic panel.

Project work and Internship
Students may choose between completing an individual project (project work) or a 300 hour internship / apprenticeship. The project will be developed from one of the main themes of study with an instructor/professional who will assign the brief and follow the students progress in the research and design phase as well as the final presentation.

Career Service

IAAD. provides students unique access to companies and industry professionals due to the integration of industry and education as the foundation of a IAAD. Master.
The IAAD. career service is an exchange between the needs of industry partners and IAAD. graduates as the career service works to benefit both.

Scholarships

IAAD. supports students with scholarships to partially cover the costs of attending the Master’s course and with subsidized loans to continue their studies.

Please note that the number of available scholarships is always lower than the number of requests, so it is important to bear in mind that most scholarships are granted on the basis of the Commission’s evaluation of a series of main requirements, including:

  • personal portfolio
  • educational background / qualifications
  • professional experiences

The Evaluation Committee will award the available scholarships based on its irrevocable decision.

IAAD. offers five scholarships which cover 50% of the attendance fee.

Scholarships will be awarded to candidates who have received by email the official communication of eligibility for the attendance of the course.
If you would like to have more information about the loan offered by IAAD., visit the official website of the Bank of Intesa Sanpaolo.


Faculty


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Other Master’s Courses

Postgraduate courses

TEXTILE AND FASHION DESIGN – FASHION MANAGEMENT

Campus:

Turin/BOLOGNA

Start date:

COMING SOON

Duration:

2 years

The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business. In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.

The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business. In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.

the course in detail

Start date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna
Strategic Director:
Coordinator:

Educational Objectives

The course is structured on the topicality of the fashion scenario with particular attention to new consumer behaviors deriving from the digital revolution and production processes, focusing on subjects that will include circular economy, environmental ethics and territorial development.

Through the in-depth study of disciplines such as marketing, product development, business organization and communication strategies, already addressed in the 1° Level course, the 2° Level course provides, through a multidisciplinary path, a technical, strategic and transversal vision of the entire supply chain production of the fashion sector.

The first year focuses on the global knowledge of the fashion world, the development of graphic skills and digital reality up to an in-depth knowledge of the fashion company sector. The latter’s cognitive path will analyze the creation of the product to complement the consumer’s shopping experience.

The second year will be characterized by project-oriented activities in the field of visual merchandising, design of services and complex events.

Part of the projects will be developed in collaboration with the second-year students of the 2° Level Academic Diploma courses in Branding Communication and Interior Design and will be characterized by an indispensable attention to the issues of social responsibility, circular economy and innovation.

The ordinary courses, held by experts in the fashion sector, will be intertwined with workshops and seminars, lectures and case histories.

The 2° Level Academic Diploma course in Fashion Management will offer the market professionals with the technical and managerial skills necessary to have roles in Marketing, Buying, Merchandising, Communication, Social Media Management, eCommerce, Retail and Business Development, press office and organization of fashion events.


Faculty


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Other Postgraduate Courses

Postgraduate courses

PRODUCT DESIGN
Food and Beverage Design

Campus:

Turin/BOLOGNA

Start date:

COMING SOON

Duration:

2 years

IAAD. is a candidate to structure and activate a new two-year Product Design post-graduate course developed to constitute a highly qualified professional experience in the national and international panorama of the sector, integrating and further developing the offer proposed by the 1° Level three-year program.

IAAD. is a candidate to structure and activate a new two-year Product Design post-graduate course developed to constitute a highly qualified professional experience in the national and international panorama of the sector, integrating and further developing the offer proposed by the 1° Level three-year program.

The course in detail

Starting date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna
Strategic Director:
Coordinator:

Educational Objectives

The 2° Level Academic Diploma Course in Product Design – Food & Beverage Design is a two-year program that addresses the different features of design for the food sector, approaching them with the design methodology.

The goal is to prepare professionals for the Food & Beverage sector capable of designing products and brands, supporting them in defining their identity, developing and designing services and experiences.

The study plan is developed on very specific topics, able to provide a 360° view of the reference sector and the required skills. Skills that, in recent years, with the technological and communication development and with the surge of sectors such as e-commerce, are among the most requested and necessary so that the world of food and wine can find itself more and more ready for global competition. Skills that, even if the world of industry has already valued for some time, are often lacking in artisanal realities, perhaps in family businesses that follow every aspect of work but without having a complete and correct view of the system. Family businesses and small businesses that are part of the great Italian culture, of its “Made in Italy” and of the food and wine variety appreciated worldwide.

Product design is the cornerstone of the course. Students will acquire the conceptual and instrumental knowledge to activate critical and analytical processes towards the scenarios of contemporary society and, in relation to these, to produce innovation processes in products and services. Thanks to an interdisciplinary approach, the skills that allow one to manage the project in its overall process are developed: from the analysis of the general context for the identification of social and cultural needs, to the control of the set of technological-productive and market processes. Students are encouraged to develop a critical awareness of the market, aimed at encouraging, through the design of products, services and strategies, forms of greater social equity and respect for natural resources and the environment, an aspect that in recent years is very important for the entire production system linked to Food & Beverage.

Ample space is given to the design of environments for food. The objective of the teaching is to transmit the skills to intervene on the design of spaces for food, from retail to catering places. In this case the common tendency is to work and design with a concrete focus on sustainability, trying to always put the customer at the center of a system in which every detail revolves around the construction of an experience.

Students are guided through a systemic vision of design aimed at enhancing product innovation. Thanks to the different design areas, they have the opportunity to develop managerial skills, project planning, and coordination and direction of the various skills that contribute to the development of innovative processes.

Topics covered include Events Design, with a focus on the design of events for Food & Beverage: today companies present their products to the public ever more often in stands and fairs, which have become important places in which they express and communicate their vision, corporate values ​​and mission. Multimedia languages ​​and e-commerce design have also rapidly increased in importance in communications and marketing.

The other key theme of the course are languages, considered as a system of expressive methods that characterize and are an integral part of the project. Communication has a significant weight in the 2° Level Academic Diploma course in Product Design – Food and Beverage Design. The goal is to lead students to solve the problems related to the communication skills of objects of use, both material and virtual, considered in their interaction processes with the user. The design of the human-product/service interaction experience is an essential element of the path starting from the information structure, to arrive at interactive design and user interface.

The path is characterized by various project activities. Students will be asked to engage in interdepartmental activities through workshops and multidisciplinary projects developed in collaboration with students of one or more of the other 2° Level Academic Diploma courses (Branding Communication / Interior Design).

Upon completion of the academic journey, students will develop a final thesis project in collaboration with a real client of the reference sector.


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Other Postgraduate Courses

Postgraduate courses

Interior
Design

Campus:

TURIN / BOLOGNA

Start date:

COMING SOON

Duration:

2 YEARS

The course is structured to develop an important specialist in-depth study of the theories and practices of designing interior spaces – at different scales and intended uses – so that in these environments high levels of life quality can be guaranteed.

The course is structured to develop an important specialist in-depth study of the theories and practices of designing interior spaces – at different scales and intended uses – so that in these environments high levels of life quality can be guaranteed.

THE COURSE IN DETAIL


Starting date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna

With this Postgraduate Course, IAAD. aims to prepare designers who can look at the world of interior design as an area of professional expression of passionate specificity; the main objective of this post-graduate program is to bring students to a concrete understanding of interior spaces, in their physical-geometric as well as perceptual and sensorial features, stimulating their creative skills useful for designing environments identified by high functionality and a concrete expressiveness.
The two-year program prepares to design and create private or public interiors, permanent or temporary, characterized by high conditions of general environmental comfort, educating students on the fronts of analog and digital knowledge and competence, to stimulate their ability to research and experiment with a view to developing their own, original, expressive language.

The spaces to be designed, which constitute the object of study on which to develop these advanced professional skills, concern the field of the non-temporary project – with particular reference to the residential theme – as well as design for the ephemeral – in the context of viewing design as an “installation”, this wide range includes the possibility of designing private places for living, for work, for leisure time, as well as public spaces of various kinds, including those designed for exhibition spaces.

The entire two-year period is aimed at forming specialists capable of concretely addressing the many fronts of interior architecture, with the aim of preparing them to express themselves with their own professional code that responds with “tailor-made” solutions for any task and user profile.

The academic approach is broad and transversal, including knowledge on the correct analysis and perception of spaces, on the modification of their dimensional connotations of surface and volume, as well as of the characteristics of style and finish; the idea of ​​reaching a deep, complete and correct understanding of the architectural object directs the entire study program, which includes important digressions on the technical – and technological – characteristics useful for guaranteeing high-level environmental comfort characteristics, but also on the equipment that “inhabits” the space and on its aesthetic functional characteristics.

The reference to the culture of the context, of the place in which the project is developed and finalized, is seriously considered with the objective of obtaining results that are not generic but specific, which concern the concept of “identity of place and project”.

Specific, in-depth focuses – about lighting or ergonomics, for example – are structurally integrated into the individual learning courses which, in their entirety, intend to be structured to guarantee all students the development of a high sensitivity towards respect for the environment, sustainable growth and the circular economy, but also for “Design for All” (inclusive design dedicated to an extended user).

The interdisciplinary nature of the courses leads to a natural link between them, also with a view to developing teaching synergies between clusters of instructors; in this context of open and horizontal relationships, the numerous, important professional activities are also developed and involve interaction with numerous partner realities, in the form of special lessons, company visits, workshops, seminars, internships, projects and thesis.

The ambitious educational objectives of the two-year course of this 2° Level Academic Diploma imply that the study plans always have specific supports that are constantly checked and updated, with the precise idea and the deep conviction that they can prepare interior, furniture and accessory designers that are conscientious, attentive and sensitive and distinguished by a serious interest in research, experimentation and innovation.

In addition to the specific design subjects, strongly related to the world of Interiors, the first year study plan also includes courses and activities on the semiotics of the project, on the techniques of representation and communication of the project, on the technology of materials, and on the theme of lighting technology. The second year, which further explores the specificity of the interior design project, includes courses and activities concerning communication for exhibition spaces, on the design of services and on multimedia languages.



Faculty


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Other Postgraduate Courses