Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s Course in Writing and VisualStorytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.
Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s course in Writing and VisualStorytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.
DETAILS OF THE MASTER’S COURSE IN WRITING AND VISUAL STORYTELLING
Start date: April 2023 Duration: 10 months Language: Italian Campus: Turin Coordinator: Andrea Bozzo
It is possible to integrate this course with the Preliminary Module in Graphic Design (February– April 2023).
Course Overview
Now more than ever we feel the urgency of imagining unprecedented educational programming to prepare for professions in the field of communication that are appropriate to the world we inhabit, a world undergoing historic transformations that on one hand force us to reposition ourselves and on the other open up new opportunities and new tools (consider, for example, what happens in the field of information, starting with media such as newspapers, television, podcasts, and ending with new ways of fruition).
There is nothing new under the sun. Still, needs change and the rules of the game change. Faced with a demand for the professional skills needed to meet new challenges, as high-level training institutions we offer educational and cultural responses centered on the training of professionals who are able to interpret and develop these new trends.
In tracing the changes in modern communication (usually defined as from the early 1900s to the present), it becomes clear how the context (politics, sociology, scientific and technical discoveries, conflicts, etc.) has directed its course.
The spread of Fordism and the concept of mass production helped to establish graphic design as a universal language, making use of tools such as branding, brand identity (Peter Behrens and AEG, for example) and infographics (such as the tube or Isotype system) and pointing to graphic designers as priests of a new world. Modernization and mass consumption brought advertisers to the forefront, opening the field to the future digitalization and fragmentation of media and tools, to computer scientists, strategists and content creators.
And today?
The emerging figure is a professional who can move with agility throughout the different worlds of communication, who is able to master languages that differ from each other, such as word and image, borrowing from each to create new narratives. This person will be capable of taking on the creative direction of a communication project, from below the line to ADV, from publishing to political communication, from seriality to new digital channels.
Master’s program
The goal of the master’s program is to enhance the participants’ creative process, to add that missing part exactly as if learning a new language.
In this way, a visual designer will complement his or her skills with the power of the word (written or spoken), and a storyteller will gain the power of images.
Held together by the common thread of storytelling, the course includes three defined areas and a series of cross-curricular workshops, the FUORIPISTAs.
The Master’s teaching methodology is defined by teaching moments, always project-based in nature, with presentations and reviews with faculty and colleagues given particular didactic relevance.
Each module consists of:
Lessons
Lectures
FUORIPISTA workshops
The Perfections – collective presentations and reviews
MODULES:
WRITING
Fiction Writing. A course on the foundations of writing techniques for short stories and novels.
Copywriting. The other side of writing, broadly understood as focusing on describing and discussing products.
Screenwriting. This course will help you discover the mechanisms, rules and secrets of film writing to turn a plot into a script. It complements the course on writing, training writers to be 360° storytellers.
THE ORAL NARRATIVE
Orality & Pitching. From the basics of speaking aloud to public speaking, with a focus on constructing and exhibiting briefs and, in general, expressing one’s creative ideas in front of an audience. The course will conclude with a focus on pitching techniques: a hands-on workshop in which students will practice pitching a project in a few minutes in a preparatory workshop preceding the final presentation of their work in front of companies.
THE VISUAL NARRATIVE
Perception. A course that will lead students to investigate our relationship with images, from the physical, neurological and biological reactions they elicit to the weight of cultural, social and historical context.
Composition. How are images constructed? What is the relationship between technique and intuition? Is it possible to decode an individual’s creative process? How do you build that room of wonders that contains and expands your visual heritage? And finally: how do you respond to the needs of the client and the type of audience?
Use. How are images used? Graphics, photography, video and illustrations, for example, are visual elements that modify and determine the narrative according to the environment in which they are used, which can be more traditional (fashion, food, publishing) or new digital frontiers (memes, TikTok, AI). The goal of this Master’s program is to lead students to harness the potential of images and to identify the stylistic features of different fields to be able to integrate, reinterpret and rename them depending on the type of storytelling required.
FUORIPISTA Four fleeting forays to deconstruct what we think we know in order to look at it from a new point of view.
Wonders. Training in amazement and estrangement by looking with new eyes at the already seen, through the discovery and exploration of creative worlds we thought we knew, be it Renaissance art or pop culture.
Vacillations. The precariousness of the world we inhabit in these times is disorienting. There are few certainties, many pitfalls and a myriad of possibilities. We will learn a dynamic balance that allows us to treasure these shocks to our systems.
Pressure. A hands-on workshop to save your skin in every situation. The workshop is a continuation of the FUORIPISTA dedicated to Instability. It will consist of surprise activities in which students will find themselves in “crisis” situations to be solved in the shortest possible time.
Gymnasium. Gymnasium. Readings, viewings, visits, travels, discoveries and explorations that include books, movies, series, comics, stores, museums and everything else you can look at. Stimuli to broaden one’s cultural background and enrich it with new insights that might become useful for one’s craft.
COURSE DELIVERY, ATTENDANCE AND PARTICIPATION
The instructional approach of the Master’s program is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.
Classes will be held at Scuola Holden and IAAD.
During the academic year, Scuola Holden and IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.
General Information
APPLICATIONS
Applications for the program must include the following documents:
Curriculum Vitae
Cover letter
Optional portfolio
The Master Coordinator, assisted by the Course Council, will evaluate the applications received.
Holden and IAAD. reserve the right to ask the candidate(s), when deemed necessary, for an additional interview. The result of the application will be communicated by the Guidance Office to each candidate.
Candidates who are unfamiliar with visual communication may enroll in the Preliminary Module in Graphic Design (February – April 2023), aimed at building the graphic design skills needed to enter the Master’s program.
Thesis
The Master’s program includes a thesis project in collaboration with a company in the sector. The project is developed through an initial briefing with the partner company and subsequent discussion meetings with its representatives that continue until the final presentation of the thesis.
Career Service
In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.
Career Paths
The Master’s program is proposed as an advanced training course for all professions related to Communication, among them:
Communication consultant (per companies and institutions)
A path to acquiring an extensive and in-depth view of the fashion system.
The Master’s in Fashion Management analyzes the processes through which fashion not only becomes an industrial product of important commercial value connected economic and innovative developments, but also a cultural phenomenon and as such a vehicle for values and identity.
In the Master’s program, management, commercialization and communication merge into a single in-depth course.
A path to acquiring an extensive and in-depth view of the fashion system. The Master’s in Fashion Management analyzes the processes through which fashion not only becomes an industrial product of important commercial value connected economic and innovative developments, but also a cultural phenomenon and as such a vehicle for values and identity. In the Master’s program, management, commercialization and communication merge into a single in-depth course.
Start date: March 2023 Duration: 10 months Language: Italian Campus: Turin Strategic Director: Marina Spadafora Coordinator: Raffaella Traverso
Course Overview
The fashion industry significantly helps to drive the global economy, with a turnover of about $3 trillion.
The textile-fashion supply chain has also been actively working toward environmental sustainability for about 10 years, resulting in a change of business models that now focus on goals of structured circularity and sustainability.
These two aspects of the industry have increased the amount of professional resources in the fashion world.
IAAD.’s master’s program offers students the opportunity to specialize in the area of management, leading them to develop key skills to fill roles in Marketing, Buying, Communication, Social Media Management, Business Development, Events and Retail in the Fashion, Luxury and Lifestyle sectors. It is also designed for entrepreneurs who wish to develop fashion-related business projects.
Master’s Program
The master’s course focuses on the current fashion environment, with particular attention given to new consumer behaviors resulting from the digital revolution and production processes in relation to the circular economy, environmental ethics and territorial development.
The first part of the course will analyze supply chains, addressing the circular economy with project/case studies entirely dedicated to the sustainable supply chain, from the identification of a sustainable fabric, through the production cycle to the communication of a sustainable ethical manifesto to the end customer.
Study of the fashion company will explore fashion economy and marketing, focusing on the organization of the company and the processes through which fashion becomes an industrial product of important commercial value.
Business communication techniques will be explored in the different segments of business communication, institutional communication, management communication and economic-financial communication.
In fashion project communication, analytical and theoretical tools used to create a brand strategy will be emphasized.
The second part of the Master’s will focus on an approach to digital reality, with two classes dedicated to writing techniques for media and graphic design, respectively.The second semester will be more operational in character, addressing event and exposition space design with particular attention given to concepts of visual merchandising.
COURSE DELIVERY, ATTENDANCE AND PARTICIPATION
The instructional approach of the Master’s program is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.
During the academic year, IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.
Informazioni generali
ADMISSION REQUIREMENTS AND PROCEDURES
Qualified candidates for the Master’s program are students who have completed a Bachelor’s degree or Master’s degree in Fashion Design, business and humanities degree programs, and professionals interested in pursuing a specialization in fashion management.
Applicants should have a solid general education and strong curiosity for art history, contemporary art, film, psychology, sociology, and literature. Admission is subject to the evaluation of the application, which must include a motivational letter, curriculum vitae and possibly a portfolio. IAAD. reserves the right to ask the candidate for an in-depth interview on site or via Skype, if deemed necessary.
Enrollment in the Master’s program is possible only with the approval of the Course Coordinator, based on the evaluation of academic qualifications, professional curriculum vitae and possible portfolio.
Theses
Coursework for the Master’s program includes a thesis project that is developed in collaboration with a company that operates in the field. The project begins with an initial briefing and subsequent discussion meetings with the partner company as the project takes shape, a collaboration that continues until the final discussion of the thesis.
Career Service
In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.
Career Paths
The Master’s in Fashion Management aims to qualify and employ professionals in positions of management in the fashion world. These include in particular:
Brand manager: a professional who is responsible for devising, developing and implementing strategies to grow the brand for which he or she is responsible.
Marketing manager: is responsible for managing the relationship between the company and the market. The activities carried out have both strategic and operational characteristics and involve the production of content and the management of the different stages of strategic plan development.
Communication manager: organizes and manages a company’s institutional communication and brand image. This professional is able to develop a communication plan relevant to a target audience and is in charge of content creation for digital and print channels. The position includes creating events and taking care of external relations.
Digital manager: defines marketing strategies using digital channels and coordinates digital product growth activities within the company.
Product manager: identifies business objectives and coordinates product design, production, promotion and sales teams. He/she is responsible for a product for its entire life cycle, from market launch to production.
Business development manager: creates business opportunities for existing customers and new potential customers in different markets. This person is primarily involved in sales planning and management.
Event manager: organizes and sets up events. Specific to the fashion industry, the event manager organizes fashion shows, trade fairs and product launches or “experience” events that involve VIPs and influencers.
Visual merchandiser: manages product image and display within a store, trade show or event.
Scholarships
IAAD. supports students with scholarships that partially cover the cost of attending the Master’s program and with subsidized financing to continue their studies.
nb: The number of scholarships available is always fewer than the number of applications received, so it is important to keep in mind that most scholarships are awarded based on the committee’s evaluation of a number of main requirements including:
personal portfolio
educational background / qualifications
professional experience
The Evaluation Committee will award the available scholarships at its sole discretion.
IAAD. offers 5 scholarships at 50% of the tuition fee.
The scholarships will be awarded to applicants who have received by email the official notice of eligibility to attend the course of study.
For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries. In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.
For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries. In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.
Start date: October 2023 Duration: 3 years Language: Italian and English (first year only) Campus: Turin Strategic Director:Luca Borgogno Coordinator:Dario Olivero
Educational Objectives
The shift to autonomous systems, renewable energy, the circular economy, demographic changes and the interaction between man and machine are some of the phenomena that are transforming the automotive industry and at the same time offer great opportunities for future transportation designers. The aim of this course is to train a generation of new designers who can seize the opportunities offered by this rapidly changing environment – passionate problem solvers focused on the future and on the development of creative solutions.
A Car Designer who possesses stylistic and design skills along with a knowledge of ergonomics, material technology and marketing and communication is able to develop multidisciplinary projects that involve sustainable mobility, personal transport and advanced design, to meet the mobility needs of the future. The curriculum emphasizes the importance of artistic foundations: manual and digital drawing and sketching, graphics and 3D modeling. From this starting point, artistic and technical skills are expanded upon and refined in a way that develops the student’s personal creativity and independent thinking.
Students acquire both the skills and the mentality to operate as strategic figures in an increasingly diversified field where employment opportunities are no longer limited to car manufacturing but include startups, delivery companies, and public transportation companies that operate on a global scale. IAAD.’s roots in cities such as Turin and Bologna, the two main centers of the Italian automotive and motorcycle industries, offer students the opportunity to make contact with the real international community of transportation design.
This first introduction to the working world is supported by the professors, who are well-established professionals in their fields, and by numerous collaborations with leading companies that IAAD. has developed over the years.
Degree Awarded
First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) Transportation Design
Career paths
This program prepares students to work in positions of responsibility in the automotive industry and in style and R&D centers to develop product design and advanced design projects. In addition to automotive design, graduates also work successfully in many other fields of vehicle design, such as public transportation, railways, motorcycles, boats, yachts and personal transportation.
The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture.
The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture.
Start Date: October 2023 Duration: 3 years Language: Italian Campus: Turin and Bologna Strategic Director:Marco Rainò Coordinator:Walter Nicolino
Overview
The interior designer’s scope of work is broad and can include residential living spaces, commercial spaces, such as shops and hospitals, and temporary spaces such as fairs, events, exhibitions and installations
Educational Objectives
Developing a high level of critical thinking is one of the program’s main goals. In addition to the development of excellent creative skills, priority is given to an understanding of the processes that lead to the formulation of projects that meet the highest standards of contemporary living while aligning with the growing needs of sustainability, inclusivity and interactivity.
The study plan begins with humanistic subjects such as art history, the history of architecture and of design, sociology and the semiotics of design. More specific subjects are then explored, such as the design of rooms and furnishings, home design, exhibit design, the design of sustainable processes, ergonomics and the science and technology of materials. These subjects are supported by modelling laboratories and digital representation techniques, strengthening skills in technical design, parametric modeling, rendering and video-making.
Throughout the course, students have the opportunity to interact with the most important national and international businesses and organizations operating in the design fields, thanks to the partner network that IAAD. has developed over the years.
A stimulating learning environment is cultivated by the teachers who are established professionals working in design fields. The course features presentations, company visits, workshops, seminars, internships and special projects, some of which are connected to educationally valuable important international events, such as those connected to the annual Milan Furniture Fair and Design Week.
Degree awarded
First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Interior Design
Career paths
This course prepares students for numerous careers, including: Interior Designer (professional/partner in a design studio/consultant), Visual Interior Designer (expert in digital representation), Exhibit Interior Designer (interior designer for cultural spaces), Display Interior Designer (interior designer for retail spaces), Interior Stylist (expert in display design), Social Interior Designer (interior designer for social spaces) Furniture Interior Designer (furniture designer); Maker Interior Designer (expert in creating digital products).
Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.
Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.
Start date: Coming soon Duration: 2 years Language: Italian Campus: Turin and Bologna
Educational Objectives
The proliferation of touchpoints and channels with which the public can be reached today is exponential. It is a context that offers countless opportunities to those who have the tools to face it. But at the same time, the skills for those who want to deal with communication multiply and tend to escape traditional classifications. Precisely for these reasons, if updating is necessary in this professional path, so is in-depth analysis. The IAAD. project of the 2° Level Academic diploma course in Communication Design has exactly this double goal: on the one hand, to strengthen the technical knowledge relating to the most current expressive methods, especially in the digital field; while on the other hand, further develop the themes that make up the set of fundamental principles.
To ensure the achievement of these objectives and the maximum effectiveness of the program, also in terms of professional opportunities, IAAD. has chosen to give a precise orientation to its two-year post-graduate program, placing the theme of brand management and communication at the center. The relationship between brand, users, society, and communication channels is a complex and multifaceted territory that requires a variety of approaches. Communicating and managing the image of a brand today is an activity that goes far beyond the narrow commercial logic, although the latter cannot be excluded. Brands in the current context can no longer limit themselves to the simple role of “communicators of themselves”, subject and at the same time object of their messages, both commercial and institutional.
Today, brands are at the center of an equal relationship with their reference world, a two-way communication much closer to the interpersonal one than to the obsolete one that used to go from the company to the public. And as happens in relationships between people, the effectiveness of the information exchange requires listening skills, sensitivity, correct choice of expressive methods, as well as awareness of the cultural and social background of those who are dealing with the brand. It is a communication that has the obligation to take into account the deep connections, including emotional ones, that bind people to brands, considered as an integral part of our daily life and with which, whether we like it or not, we are establishing relationships that are often beyond the relationship between product and user, to cross over instead into the field of affectivity.
This type of communication, increasingly used by brands, requires the ability to manage multiple and often multidisciplinary languages. For instance, the creation of the event is combined with video production, the competition with the social media publishing plan, the charity initiative with publishing activity. According to IAAD., it is a field that deserves and needs specific training, a subject that includes all the modalities and at the same time clarifies its boundaries
Undergraduate Course in Textile AND Fashion Design
Campus:
Turin
Start date:
October 2023
Duration:
3 years
To create functional and innovative clothing. To identify trends and cultural and social changes. These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.
To create functional and innovative clothing. To identify trends and cultural and social changes. These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.
DETAILS OF THE COURSE IN TEXTILE AND FASHION DESIGN
Start Date: October 2023 Duration: 3 years Language: Italian Campus: Turin and Bologna Strategic Director: Marina Spadafora Coordinator: Giuseppina di Paola
Educational Objectives
The Textile & Fashion Designcourse aims to train a new generation of professionals who care about sustainability, inclusion and ethics, themes that IAAD. considers a priority in their courses. The program develops the design dimension, a multidisciplinary approach to creating an integrated project that starts with a concept and finishes with the communication of the product.
Creativity is of the upmost importance; the instructors dedicate their time and effort to developing students’ individual expression so that their unique characteristics emerge as they develop their talents. Understanding how trends are formed and what factors influence the evolution of taste, interpreting the signs and languages of fashion and design, interacting with creative designers and communication and style directors – these are among the main skills that a professional in this field requires. In addition to these compentencies, students are taught specific techniques of drawing and representation (both traditional and using new technologies), to contribute to their understanding of the relationship between images and graphic representation and how they are used to communicate ideas.
During the three-year period, company visits, workshops, seminars, internships and special projects are organized to establish a network of relationships within the world of fashion design. Students have the possibility to fully participate in national and international events. They are able to gain first-hand knowledge of the fashion industry while exploring which career paths are most in line with their talents and aspirations.
Degree awarded
First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Textile and Fashion Design
Career path
This course prepares students to become dynamic professionals who are able to adapt well to the changing and diverse needs of the market, creative young people who enter the working world as fashion designers, product managers, collection merchandisers, product developers, fabric and prints managers, merchandisers and buyers, accessories managers, trend analysts, fashion editors, digital marketing and e-commerce specialists, retail managers, store and showroom managers, licensing managers and digital fashion designers. IAAD. also guides students who want to develop and transform a project idea into a start-up, giving shape to what they have learned during the three-year course.
What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy? These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.
What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy? These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.
Start Date: October 2023 Duration: 3 years Language: Italian Campus: Turin and Bologna Strategic Director: Francesco Faccin Coordinator: Davide Negri
Educational Objectives
IAAD.’s Product Design course aims to train a new generation of designers who are able to anticipate the needs of the consumer, creating and disseminating new products and services for future use. The product designer is challenged to find new solutions that respect the environment, work ethic and process optimization while working within the limits set by the market and systems of production.
Taking this into account, designers must be able to work on multi-disciplinary teams and develop overall design visions. At the same time, they should present and communicate their own ideas in the best way possible, an increasingly important skill for product designers. During the three-year program, maximum attention is given to mastering diverse means of communication, from basic skills such as sketching as an instrument to transmit ideas to the use of software such as Rhinoceros and Keyshot for modeling and photorealistic rendering of projects. Graphics software is also used to define the visual container for presenting projects.
The last year of the program features close collaboration with companies that perform the dual role of client and tutor. This first encounter with the professional world and the needs of the market provides real work experience that faithfully simulates the dynamics of real projects. In this phase the instructors, who are highly qualified professionals in the field of design, create opportunities for students to try their hand alongside important designers from national and international companies, in special lessons, workplace visits, workshops, seminars, internships, projects and master classes. Students actively participate in projects connected to international events such as the Milan Furniture Fair.
Degree awarded
First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Product Design
Career paths
This three-year course offers the opportunity to learn about and experience many aspects of the profession, with a 360-degree view of the vast and diverse world of Design. It guides students to develop their own design identities and to best express their talent, whether as freelance professionals or in a corporate environment as designers in a technical office, in artistic direction, as marketers, concept designers, product engineers or 3D modelers.
MASTER IN Transportation Design AUTOMOTIVE & INTERACTION DESIGN
Campus:
Turin
Start date:
PRELIMINARY – NOVEMber 2022 MASTER MODULE – MAY 2023
Duration:
PRELIMINARY – 6 months MASTER MODULE – 10 MONTHS
Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master’s program in Transportation Design – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.
Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master’s program in Transportation Design – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.
IAAD.’s objective has always been to provide an innovative approach to education. The best path to becoming a Transportation Design professional is to learn from experts in the field. This insight has led IAAD. to become the first Italian university specializing in transportation design.
The design projects done in collaboration between IAAD. and partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in their professional field.
The Master’s program’s goal is to provide students with not only comprehensive preparation, but also the ability to develop a vision of the automotive industry’s future.
Students will refine and perfect their modeling and representation techniques in applying them to different areas of design.
They will be challenged to develop their sensitivity to the language of forms, analyze past and contemporary design trends, and research innovative materials and production processes to develop their own design thinking.
There will be particular attention given to interaction design, preparing students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product, to achieve efficient communication. They will research innovative materials and manufacturing processes to develop their design thinking.
Graduates of the Master’s in Transportation Design will be able to contribute creatively to the design society, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.
Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them insight into the professional environment and experience of the design process.
Why study Transportation Design – Automotive & Interaction Design at IAAD. Turin?
Turin is the undisputed world capital of automotive design and a center of excellence in the international automotive industry. It encompasses the production of the great Italian brands Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro, Pininfarina, Bertone, the automotive innovation of the Fiat Research Center, the robotic technologies of DEA, Comau and Rambaudi and the innovation of Oxygen (alternative electric mobility), not to mention a huge satellite business that serves not only Fiat, but almost all the major automotive manufacturers in Europe and the world.
The fact that international design companies choose Turin for their European headquarters demonstrates its importance as a center of design.
Because of this, the IAAD. Department of Transportation Design has access to a wealth of important partner companies, both public and private, that contribute in the launching of research projects, special lectures, workshops and seminars, company visits, teaching activities and internships.
The IAAD. Department of “Bodywork Architecture” was the first of its kind in Italy when it opened in Turin in 1978. In 2008 it was named in memory of Andrea Pininfarina.
Master’s Program
Preliminary Course in Transportation Design
The Preliminary Course will offer instruction in the fundamentals of Transportation Design in terms of historical culture, representational techniques (Design sketching, illustration, digital sketching), 3D modeling and design methodology, as well as specific courses in interior design, exterior design, and motorcycle design. It is intended for students who have previously taken design courses not specific to automotive design.
Each discipline includes an end-of-course exam. The Preliminary concludes with the presentation of a final exterior/interior project.
Master’s in Transportation Design – Automotive & Interaction Design
The educational content of the Master’s program includes three macro-areas:
Vehicle Design – Exterior Design: the focus of this area is the study of the style, volume and proportions of the exterior of a motor vehicle. Students will be involved in the different stages of design concept of the product’s exterior features: brainstorming, identification and development of concepts through sketches and renderings, up to the final presentation of the project.
Vehicle Design – Interior Design: students will learn the skills neeeded to design multiple types of interiors of a motor vehicle starting from a brief and respecting the stylistic constraints of the chosen brand. Particular attention will be given to the choice of materials.
Product Interaction Design or Interaction Design:
In this area of study, students will develop design skills through in-depth study of evolving social, technological and communication trends, considering as a necessary premise that of integrating the latest available technology for the purpose of interacting with our environment. To achieve faster and more effective communication between users and products, users must create a dialogue between themselves and the product, system or service itself. This dialogue is both physical and emotional in nature and manifests itself in the interaction between form, function and technology. Therefore, it is necessary to prepare students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product to achieve efficient communication. By learning how to manage and design these platforms, students will be prepared to apply these methods in the world of professional design.
The Master’s program will provide a comprehensive and broad overview, tracing the technological evolution of the car design industry, contemporary mobility trends and their impact in terms of sustainability, to help students fully understand and apply this knowledge in their professional approach. Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them real-life experience and knowledge of the design process, a useful foundation to prepare them for their professional careers.
Graduates of the Master’s in Transportation Design will be able to contribute creatively to the car design industry, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.
General Information
ADMISSION REQUIREMENTS AND PROCEDURES
Preliminary Course
The Preliminary Course in Transportation Design is open to students who are have completed bachelor’s degree programs in Industrial Design, Automotive Engineering and related subjects; to those who have a post-graduate degree in Industrial and/or Automotive Design, and to candidates who have significant professional experience in the transportation sector.
Admission is subject to evaluation of the application, which must include a cover letter, curriculum vitae and portfolio. IAAD. reserves the right to request that applicants be interviewed in person or remotely, if necessary.
Master’s Degree
Admission to the Master’s degree program in Transportation Design – Automotive & Interacion Design is subject to passing the Preliminary Course in Transportation Design and possessing English language certification at the B2 level or higher.
Students may customize their curricula through participation in competitions, seminars or workshops in order to collect additional credits required for passing the Preliminary Course.
Students with an undergraduate degree in Transportation Design or those with significant experience in transportation or modeling may apply for direct admission to the Master’s in in Automotive & Interaction Design.
In all cases, admission to the course is subject to approval by the Course Coordinator, based on the evaluation of academic qualifications, professional experience and the portfolio.
APPLICATIONS
Applications for the program must include the following documents:
Curriculum Vitae
Cover letter
Portfolio
The Master’s Coordinator will evaluate the received applications.
IAAD. reserves the right to ask the applicant for an additional interview at IAAD.’s offices or remotely, if deemed necessary. The results of the applicant’s request for admission will be communicated by the office of Orientation.
COURSE DELIVERY, ATTENDANCE AND PARTICIPATION
Classes are held Monday through Friday (extra classes may occasionally be scheduled on Saturdays as well), full-time (including lectures, labs, and individual study), with mandatory attendance.
Upon enrollment, students can choose whether to attend the Preliminary Course in person at IAAD. Turin or remotely online.
The Master’s in Automotive & Interaction Design is held in person at IAAD. Turin. Individual courses or activities in remote mode may be scheduled.
Thesis
The course requires the development of a thesis project in collaboration with a partner company. The design phase kicks off with an initial briefing with the company, followed by an intermediate presentation and review meetings with the partner company’s designated designer(s), who are involved until the final thesis discussion. Previous thesis projects of the Master’s program were developed in collaboration with the Fiat Research Center, Lancia Style Center, Italdesign Giugiaro – Volkswagen Group, Porsche, Pininfarina, Changan, MG, Peugeout, Hitachi Rail and Suzuki.
Career Service
In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.
Career Paths
Car Designer
This professional oversees the design of the exterior or interior of a car or other type of vehicle, in line with the latest visual trends and technological developments. The car designer has the skills to communicate ideas through sketches and renderings to support proposed concepts, working as part of a team at a company’s style center or as a freelance designer.
Interaction Designer
An interaction designer creates the process and methods of user-product interaction in order to enable the user to achieve his or her goals in the best possible way. This professional uses the latest technological developments available to create seamless communication between the user and the product, usually working together with a company’s interior design department or as an independent freelance designer.
3D Modeller and Visual Designer
This professional works in parallel with the exterior/interior designer to create and refine their 2D ideas into 3D models. He or she is responsible for 3D development, using specialized software to optimize and visualize the vehicle in VR and AR and prepare it for production.
Color & Trim Designer
This designer is an expert in creating the desired atmosphere inside the car according to the latest visual trends, utilizing an extensive knowledge of colors, textures and applicable materials to create a sustainable, safe, visually and ergonomically optimized interior environment for the vehicle.
Scholarships
IAAD. offers financial support to students with scholarships to partially cover the cost of attending the Preliminary and Master’s programs.
nb: The number of scholarships available is always fewer than the application. It is important to keep in mind that most scholarships are awarded based on the committee’s evaluation of a number of principal requirements, including:
personal portfolio
educational background/degrees
professional experience
The Evaluating Committee will award, at its sole discretion, the available scholarships to the Preliminary Course candidates deemed most deserving. Recipients will receive official notification about the awarding of scholarships before the start of the course.
For the scholarship to be maintained for the Master’s degree, recipients must have passed the Preliminary Course with a grade point average of 27/30 or higher.
Additional scholarships may be awarded to candidates who directly enroll in the Master’s program.
MASTER IN Digital Marketing & Communication Management
Campus:
Turin
Start date:
September 2023
Duration:
10 Months
Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically.It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment. It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.
Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment. It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.
DETAILS OF THE MASTER’S COURSE IN DIGITAL MARKETING
Start date: September 2023 Duration: 10 months Language: English Strategic Director:Gianpaolo Barozzi Master’s Coordinator: Massimo Morelli
Presentation
Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.
Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.
These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.
The preparation and training of a Digital Marketing Specialist (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.
The Master program is divided into four main areas of competency:
Specialized Expertise
Mastery of the Work Process
Project Management
Creativity
Master Program
The main objective is to provide participants with the necessary skills to operate and manage projects in a conscious and efficient way in a professional environment characterized by considerable complexity, strong correlation of the components involved and a very high rate of change.
The Master focuses on the concrete practice of each individual tool or methodology in the different fields of application available: media, marketing (R&D, design, advertising), educational and entertainment.
Academic Policies
The Master is delivered via lectures and workshops, with attendance is mandatory. Active participation in coursework is both expected and fundamental to successful completion of the program. All assignments and projects are to be delivered on the established due date. Completion of the Master is contingent upon the final thesis project which will be presented by the student to a commission for evaluation.
Throughout the academic year, IAAD. will organize visits to companies, exhibitions and museums, special workshops, as well as encounters with relevant professionals.
General Information
Requirements and Admission Procedures 1st and 2nd level undergraduates and professionals seeking a specialization in the field of new media may apply.
Candidates are required to have solid general knowledge and a strong interest in the fields of art history, contemporary art, cinema, psychology, sociology, literature. Furthermore, the technical knowledge of at least two Adobe Creative Cloud applications is required (Indesign, Photoshop, Illustrator, After Effect, Premiere, etc.).
Admission is subject to application evaluation. The application consists of a motivational letter, detailed curriculum vitae and portfolio. IAAD. also employs in-person or video interviews to complete the admissions process.
Entrance to the Master program is contingent on the approval of the Course Coordinator based on review of the application and possible interview.
Application Applications have to contain these documents:
Curriculum Vitae
Cover Letter
Portfolio
The Master Co-ordinator, assisted by an academic board will evaluate the candidacies received.
The result of the application will be communicated by the Career Guidance Office to each candidate.
Thesis and Projectwork
Thesis The final thesis is a real-world project developed in collaboration with an industry partner company.
The design process is executed from initial briefings to ongoing meeting and discussions and a final presentation and evaluation of the project with the partner company and academic panel.
Project work and Internship Students may choose between completing an individual project (project work) or a 300 hour internship / apprenticeship. The project will be developed from one of the main themes of study with an instructor/professional who will assign the brief and follow the students progress in the research and design phase as well as the final presentation.
Career Service
IAAD. provides students unique access to companies and industry professionals due to the integration of industry and education as the foundation of a IAAD. Master. The IAAD. career service is an exchange between the needs of industry partners and IAAD. graduates as the career service works to benefit both.
Career Paths
Graduates will be able to use their new skills to enter the diverse and expanding working field of digital management.
Opportunities for new jobs in practically every sector as well as the great possibility of growth as the future is digital. Whether in private or public sector a wide variety of organizations in diverse fields are in increasing need to digital professionals.
Likewise, graduates are uniquely positioned to strike out on their own as consultants or digital entrepreneurs. Just some of the career paths that are open include:
Digital Content Manager
Social Media Manager
Community Manager
Web Developer
Web Analyst
UX/UI Designer
SEO Specialist
Semantic Engineer
Data Scientist
Audiovisual Manager
VR Developer
E-Commerce Manager
Scholarships
IAAD. supports students with scholarships to partially cover the costs of attending the Master’s course and with subsidized loans to continue their studies.
Please note that the number of available scholarships is always lower than the number of requests, so it is important to bear in mind that most scholarships are granted on the basis of the Commission’s evaluation of a series of main requirements, including:
personal portfolio
educational background / qualifications
professional experiences
The Evaluation Committee will award the available scholarships based on its irrevocable decision.
IAAD. offers five scholarships which cover 50% of the attendance fee.
Scholarships will be awarded to candidates who have received by email the official communication of eligibility for the attendance of the course.
The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business.In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.
The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business.In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.
detailS OF THE POSTGRADUATE COURSE IN TEXTILE AND FASHION DESIGN
Start date: Coming soon Duration: 2 years Language: Italian Campus: Turin and Bologna Strategic Director: Coordinator:
Educational Objectives
The course is structured on the topicality of the fashion scenario with particular attention to new consumer behaviors deriving from the digital revolution and production processes, focusing on subjects that will include circular economy, environmental ethics and territorial development.
Through the in-depth study of disciplines such as marketing, product development, business organization and communication strategies, already addressed in the 1° Level course, the 2° Level course provides, through a multidisciplinary path, a technical, strategic and transversal vision of the entire supply chain production of the fashion sector.
The first year focuses on the global knowledge of the fashion world, the development of graphic skills and digital reality up to an in-depth knowledge of the fashion company sector. The latter’s cognitive path will analyze the creation of the product to complement the consumer’s shopping experience.
The second year will be characterized by project-oriented activities in the field of visual merchandising, design of services and complex events.
Part of the projects will be developed in collaboration with the second-year students of the 2° Level Academic Diploma courses in Branding Communication and Interior Design and will be characterized by an indispensable attention to the issues of social responsibility, circular economy and innovation.
The ordinary courses, held by experts in the fashion sector, will be intertwined with workshops and seminars, lectures and case histories.
The 2° Level Academic Diploma course in Fashion Management will offer the market professionals with the technical and managerial skills necessary to have roles in Marketing, Buying, Merchandising, Communication, Social Media Management, eCommerce, Retail and Business Development, press office and organization of fashion events.
Admission to the IAAD. bachelor’s courses is subject to the following requirements:
Applicant must be in the fifth year of secondary school or in possession of a secondary school diploma or equivalent five-year training course;
A passing grade on the IAAD. admission test.
The main objective of the IAAD. admission test is to verify the applicant’s analytic skills as well as the motivation and interests that led the applicant to apply to the bachelor’s course.
INTERNATIONAL STUDENTS
international students interested in pursuing a bachelor’s course taught in Italian must present official certification of their knowledge of Italian, with a minimum proficiency level of intermediate B2 (except for cases of exemption related to entry procedures, residence and registration of international students published annually by the General Secretariat of the Ministry of Education, Universities and Research).
STEp 1. APPLYING
Before submitting your application, if you haven’t had the opportunity to speak with the Orientation office we suggest you call or email them to arrange an interview to discuss the details of the course you are interested in, so that you can apply with greater knowledge.
Please include the following with your application:
Curriculum Vitae with a description of completed studies;
A cover letter;
A small portfolio of your works (optional).
Note for foreign students
During the application phase, we recommend that you start requesting the certificate of comparability of your qualification through the CIMEA portal.
This procedure is required by IAAD. FOR THE VERIFICATION OF ADMISSION REQUIREMENTS.
Obtaining / issuing the certificate of comparability is a necessary condition for the evaluation of the candidacy and appears to be contextual to taking the admission test.
The cost of the CIMEA service is approximately € 150.00 (this amount may be subject to annual variation).
A passing grade on the admission test is required for enrollment in IAAD.’s bachelor’s courses. You can select which test session to attend by registering online and completing the required steps.
Testing takes place in February and the test dates are published on IAAD.’s website each year in January.
International students (and Italian students who are working or studying abroad) can take the test virtually on a different date by Skype or Google Meet. To meet specific needs and taking into consideration time zone differences, the date and time of the test will be agreed upon by email with the Orirentation office after the online registration is completed.
NB: if you are unavailable on one of the test dates indicated on the IAAD. calendar, we can consider different dates upon request. For more informationmake an appointment with the Orientation office.
The admission test costs € 100,00. The test fee can be paid by PayPal.
On the test registration form, you will be asked to attached a scanned copy of your fiscal code and ID (identity card or passport). Then, you will be automatically redirected to PayPal to complete the transaction.
NB: registration for the admission test will be considered incomplete until payment of the test fee has been received.
In the days before your chosen date, you will receive an email with useful information about taking the test.
The admission test fee is nonrefundable.
In the event that you have registered to take the test and are unable to participate on the test date due to personal reasons, you may request to postpone to a later date within 5 days of the original date. Otherwise, your registration will be voided and you will need to re-register and pay the fee again.
The admission test takes place online and consists of the following steps:
identification of test participants;
practical test: case study analysis and evaluation (from your own point of view), with your proposed alternatives. The test aims to measure the ability to understand, analyze and think creatively as well as understand the candidate’s motivation and aptitude for the chosen course;
individual motivational interview: the candidate will present the work done in the practical test. The motivational interview provides the opportunity to get to know each other and to learn about the attitudes and motivation that lead to student success at IAAD.
After the test you will receive an official email with your results within 10 days. If you have been admitted into the course, you will have 15 days to accept the offer. Within 15 days of the official communication, you will be able to complete your enrollment by paying the registration fee.
N.B: The registration fee officially reserves your place in your course of interest and is nonrefundable. In the event that you are finishing the final year of secondary school, the reservation is considered a pre-registration pending the successful completion of final secondary school exams. Following this confirmation, we will complete the enrollment and provide you with the necessary documentation.
Enrollment in subsequent years (students in progress and out of course)
Enrollment in the years following the first takes place automatically when the Student Secretariat records the payment of the first installment of the registration fees.
To find out the deadlines and payment methods click here (or contact the academic office or download the contract).
AFTER ENROLLMENT
Once enrollment is complete, with the required documents received and a copy of the enrollment contract received and countersigned by the Director’s office, you will officially be part of the IAAD. community.
You will receive updates related to the start of the academic year and will begin communicating with IAAD.’s academic office, which will provide initial information about the official calendar and course schedule for the first semester.
POST-GRADUATE AND MASTER’S COURSES
ADMISSION REQUIREMENTS
The Master’s courses of the first level are for students who have completed a three-year bachelor’s degree or recognized undergraduate program valid for admission.
The Master’s courses of the second level are for those who have finished an Academic Diploma of the second level, specialist degree or equivalent international post-graduate degree.
If you have a degree from outside of Italy and are interested in enrolling in a Master’s of the first or second level, your degree must be recognized as suitable for the chosen Master’s program.
n.b.: Completion of a Master’s of the first or second level does not guarantee entry into educational courses of the third level (for example Ph.Ds or specialization schools).
Applicants to the Master’s programs must be in possession of a Bachelor’s degree. The application process can be completed in one simple step, by forwarding the following documents:
CV
Letter of interest
Portfolio of works (if you do not have one yet, we do not consider this a limitation to your eligibility)
These documents will allow us to evaluate your eligibility for admission so that we can provide feedback in a timely manner.
To attend IAAD.’s Master’s program taught in English, you must present an official certificate of English proficiency indicating a minimum of level B2. (see LANGUAGE CERTIFICATES).
Visit the general MASTER’S/TWO-YEAR MASTER’S pages.
Citizens of the European Union can stay in our Country for up to 3 months without any conditions or formalities, except in possession of a valid identity document for expatriation issued by their country. After 3 months from their entry, it is necessary to register at the Registry of the place of residence. For registration in the Registry, it is necessary to submit the following documents: IAAD. registration certificate, health coverage and documentation certifying economic availability.
ARE YOU A NON-EU STUDENT?
Italian immigration law provides that non-European Union citizens who want to stay in Italy for more than 3 months must apply for a residence permission within 8 days from their entry into Italy. It is possible to collect the kit for signing the residence application’s permission at any post office where the “Sportello Amico” is present.
