IAAD IAAD
Corso Master
Master’s Courses

MASTER IN WRITING AND VISUAL STORYTELLING

IAAD. e Scuola Holden uniscono le proprie eccellenze nel Master in Visual and writing storytelling

Campus:

TURIN
SCUOLA HOLDEN

Start date:

APRIL 2023

Duration:

10 MONTHS

Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s Course in Writing and Visual Storytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.

Scuola Holden and IAAD., both renowned for their excellence, collaborate to offer the Master’s course in Writing and Visual Storytelling – Between Word and Image: an innovative course aimed at training professionals to become new storytellers able to integrate word and image to conceive, construct, and express stories that can be adapted to different areas of communication.

DETAILS OF THE MASTER’S COURSE IN WRITING AND VISUAL STORYTELLING

Start date: April 2023
Duration: 10 months
Language: Italian
Campus: Turin
Coordinator: Andrea Bozzo

It is possible to integrate this course with the Preliminary Module in Graphic Design (February– April 2023).

Course Overview

Now more than ever we feel the urgency of imagining unprecedented educational programming to prepare for professions in the field of communication that are appropriate to the world we inhabit, a world undergoing historic transformations that on one hand force us to reposition ourselves and on the other open up new opportunities and new tools (consider, for example, what happens in the field of information, starting with media such as newspapers, television, podcasts, and ending with new ways of fruition).

There is nothing new under the sun. Still, needs change and the rules of the game change. Faced with a demand for the professional skills needed to meet new challenges, as high-level training institutions we offer educational and cultural responses centered on the training of professionals who are able to interpret and develop these new trends. 

In tracing the changes in modern communication (usually defined as from the early 1900s to the present), it becomes clear how the context (politics, sociology, scientific and technical discoveries, conflicts, etc.) has directed its course. 

The spread of Fordism and the concept of mass production helped to establish graphic design as a universal language, making use of tools such as branding, brand identity (Peter Behrens and AEG, for example) and infographics (such as the tube or Isotype system) and pointing to graphic designers as priests of a new world. Modernization and mass consumption brought advertisers to the forefront, opening the field to the future digitalization and fragmentation of media and tools, to computer scientists, strategists and content creators.

And today?

The emerging figure is a professional who can move with agility throughout the different worlds of communication, who is able to master languages that differ from each other, such as word and image, borrowing from each to create new narratives. This person will be capable of taking on the creative direction of a communication project, from below the line to ADV, from publishing to political communication, from seriality to new digital channels.

Master’s program

The goal of the master’s program is to enhance the participants’ creative process, to add that missing part exactly as if learning a new language. 

In this way, a visual designer will complement his or her skills with the power of the word (written or spoken), and a storyteller will gain the power of images.

Held together by the common thread of storytelling, the course includes three defined areas and a series of cross-curricular workshops, the FUORIPISTAs.

The Master’s teaching methodology is defined by teaching moments, always project-based in nature, with presentations and reviews with faculty and colleagues given particular didactic relevance.

Each module consists of:

  • Lessons
  • Lectures
  • FUORIPISTA workshops
  • The Perfections – collective presentations and reviews

MODULES:

  • WRITING
    • Fiction Writing.  A course on the foundations of writing techniques for short stories and novels.
    • Copywriting. The other side of writing, broadly understood as focusing on describing and discussing products.
    • Screenwriting. This course will help you discover the mechanisms, rules and secrets of film writing to turn a plot into a script. It complements the course on writing, training writers to be 360° storytellers.
  • THE ORAL NARRATIVE
    • Orality & Pitching. From the basics of speaking aloud to public speaking, with a focus on constructing and exhibiting briefs and, in general, expressing one’s creative ideas in front of an audience.
      The course will conclude with a focus on pitching techniques: a hands-on workshop in which students will practice pitching a project in a few minutes in a preparatory workshop preceding the final presentation of their work in front of companies.
  • THE VISUAL NARRATIVE
    • Perception. A course that will lead students to investigate our relationship with images, from the physical, neurological and biological reactions they elicit to the weight of cultural, social and historical context.
    • Composition. How are images constructed? What is the relationship between technique and intuition? Is it possible to decode an individual’s creative process? How do you build that room of wonders that contains and expands your visual heritage? And finally: how do you respond to the needs of the client and the type of audience?
    • Use. How are images used? Graphics, photography, video and illustrations, for example, are visual elements that modify and determine the narrative according to the environment in which they are used, which can be more traditional (fashion, food, publishing) or new digital frontiers (memes, TikTok, AI).
      The goal of this Master’s program is to lead students to harness the potential of images and to identify the stylistic features of different fields to be able to integrate, reinterpret and rename them depending on the type of storytelling required.
  • FUORIPISTA
    Four fleeting forays to deconstruct what we think we know in order to look at it from a new point of view.
    • Wonders. Training in amazement and estrangement by looking with new eyes at the already seen, through the discovery and exploration of creative worlds we thought we knew, be it Renaissance art or pop culture.
    • Vacillations. The precariousness of the world we inhabit in these times is disorienting. There are few certainties, many pitfalls and a myriad of possibilities. We will learn a dynamic balance that allows us to treasure these shocks to our systems.
    • Pressure. A hands-on workshop to save your skin in every situation. The workshop is a continuation of the FUORIPISTA dedicated to Instability. It will consist of surprise activities in which students will find themselves in “crisis” situations to be solved in the shortest possible time.
    • Gymnasium. Gymnasium. Readings, viewings, visits, travels, discoveries and explorations that include books, movies, series, comics, stores, museums and everything else you can look at. Stimuli to broaden one’s cultural background and enrich it with new insights that might become useful for one’s craft.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The instructional approach of the Master’s program is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.

Classes will be held at Scuola Holden and IAAD.

During the academic year, Scuola Holden and IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.

General Information

APPLICATIONS

Applications for the program must include the following documents:

  • Curriculum Vitae
  • Cover letter
  • Optional portfolio

The Master Coordinator, assisted by the Course Council, will evaluate the applications received.

Holden and IAAD. reserve the right to ask the candidate(s), when deemed necessary, for an additional interview. The result of the application will be communicated by the Guidance Office to each candidate.

Candidates who are unfamiliar with visual communication may enroll in the Preliminary Module in Graphic Design (February – April 2023), aimed at building the graphic design skills needed to enter the Master’s program.

Thesis

The Master’s program includes a thesis project in collaboration with a company in the sector. The project is developed through an initial briefing with the partner company and subsequent discussion meetings with its representatives that continue until the final presentation of the thesis.

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Career Paths

The Master’s program is proposed as an advanced training course for all professions related to Communication, among them:

  • Communication consultant (per companies and institutions)
  • Art director
  • Copywriter
  • Storyteller
  • Content creator
  • Photo editor 

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Corso Master
Master’s Courses

MASTER IN FASHION MANAGEMENT

Scopri il Master in Fashion Management di IAAD. Torino e apprendi l'approccio manageriale alla gestione della professione

Campus:

TURIN

Start date:

MARCH 2023

Duration:

10 MONTHS
Scopri il Master in Fashion Management di IAAD.

A path to acquiring an extensive and in-depth view of the fashion system.

The Master’s in Fashion Management analyzes the processes through which fashion not only becomes an industrial product of important commercial value connected economic and innovative developments, but also a cultural phenomenon and as such a vehicle for values and identity.

In the Master’s program, management, commercialization and communication merge into a single in-depth course.

Scopri il Master in Fashion Management di IAAD.

A path to acquiring an extensive and in-depth view of the fashion system.
The Master’s in Fashion Management analyzes the processes through which fashion not only becomes an industrial product of important commercial value connected economic and innovative developments, but also a cultural phenomenon and as such a vehicle for values and identity.
In the Master’s program, management, commercialization and communication merge into a single in-depth course.

DETAILS OF THE MASTER IN FASHION MANAGEMENT

Start date: March 2023
Duration: 10 months
Language: Italian
Campus: Turin
Strategic Director: Marina Spadafora
Coordinator: Raffaella Traverso

Course Overview

The fashion industry significantly helps to drive the global economy, with a turnover of about $3 trillion.

The textile-fashion supply chain has also been actively working toward environmental sustainability for about 10 years, resulting in a change of business models that now focus on goals of structured circularity and sustainability.

These two aspects of the industry have increased the amount of professional resources in the fashion world.

IAAD.’s master’s program offers students the opportunity to specialize in the area of management, leading them to develop key skills to fill roles in Marketing, Buying, Communication, Social Media Management, Business Development, Events and Retail in the Fashion, Luxury and Lifestyle sectors. It is also designed for entrepreneurs who wish to develop fashion-related business projects.

Master’s Program

The master’s course focuses on the current fashion environment, with particular attention given to new consumer behaviors resulting from the digital revolution and production processes in relation to the circular economy, environmental ethics and territorial development.

The first part of the course will analyze supply chains, addressing the circular economy with project/case studies entirely dedicated to the sustainable supply chain, from the identification of a sustainable fabric, through the production cycle to the communication of a sustainable ethical manifesto to the end customer.

Study of the fashion company will explore fashion economy and marketing, focusing on the organization of the company and  the processes through which fashion becomes an industrial product of important commercial value.

Business communication techniques will be explored in the different segments of business communication, institutional communication, management communication and economic-financial communication. 

In fashion project communication, analytical and theoretical tools used to create a brand strategy will be emphasized.

The second part of the Master’s will focus on an approach to digital reality, with two classes dedicated to writing techniques for media and graphic design, respectively.The second semester will be more operational in character, addressing event and exposition space design with particular attention given to concepts of visual merchandising.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The instructional approach of the Master’s program is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.

During the academic year, IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.

Informazioni generali

ADMISSION REQUIREMENTS AND PROCEDURES

Qualified candidates for the Master’s program are students who have completed a Bachelor’s degree or Master’s degree in Fashion Design, business and humanities degree programs, and professionals interested in pursuing a specialization in fashion management.

Applicants should have a solid general education and strong curiosity for art history, contemporary art, film, psychology, sociology, and literature. Admission is subject to the evaluation of the application, which must include a motivational letter, curriculum vitae and possibly a portfolio. IAAD. reserves the right to ask the candidate for an in-depth interview on site or via Skype, if deemed necessary.

Enrollment in the Master’s program is possible only with the approval of the Course Coordinator, based on the evaluation of academic qualifications, professional curriculum vitae and possible portfolio.

Theses

Coursework for the Master’s program includes a thesis project that is developed in collaboration with a company that operates in the field. The project begins with an initial briefing and subsequent discussion meetings with the partner company as the project takes shape, a collaboration that continues until the final discussion of the thesis.

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Career Paths

The Master’s in Fashion Management aims to qualify and employ professionals in positions of management in the fashion world. These include in particular:

  • Brand manager: a professional who is responsible for devising, developing and implementing strategies to grow the brand for which he or she is responsible.
  • Marketing manager: is responsible for managing the relationship between the company and the market. The activities carried out have both strategic and operational characteristics and involve the production of content and the management of the different stages of strategic plan development.
  • Communication manager: organizes and manages a company’s institutional communication and brand image. This professional is able to develop a communication plan relevant to a target audience and is in charge of content creation for digital and print channels. The position includes creating events and taking care of external relations.
  • Digital manager: defines marketing strategies using digital channels and coordinates digital product growth activities within the company.
  • Product manager: identifies business objectives and coordinates product design, production, promotion and sales teams. He/she is responsible for a product for its entire life cycle, from market launch to production.
  • Business development manager: creates business opportunities for existing customers and new potential customers in different markets. This person is primarily involved in sales planning and management.
  • Event manager: organizes and sets up events. Specific to the fashion industry, the event manager organizes fashion shows, trade fairs and product launches or “experience” events that involve VIPs and influencers.
  • Visual merchandiser: manages product image and display within a store, trade show or event.

Scholarships

IAAD. supports students with scholarships that partially cover the cost of attending the Master’s program and with subsidized financing to continue their studies. 

nb: The number of scholarships available is always fewer than the number of applications received, so it is important to keep in mind that most scholarships are awarded based on the committee’s evaluation of a number of main requirements including:

  • personal portfolio
  • educational background / qualifications
  • professional experience

The Evaluation Committee will award the available scholarships at its sole discretion.

IAAD. offers 5 scholarships at 50% of the tuition fee.

The scholarships will be awarded to applicants who have received by email the official notice of eligibility to attend the course of study.


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Undergraduate Courses

Undergraduate Course in Transportation
Design

Campus:

Turin

Start date:

October 2023

Duratation:

3 years

For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries.
In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.

For over forty years, IAAD. has trained designers who bring innovation, beauty and style to the automotive, motorbike and yacht industries.
In addition to building technical skills, this course develops a critical spirit and the ability to imagine new transportation solutions that meet the challenges of sustainability and digitization.

COURSE DETAILS

Start date: October 2023
Duration: 3 years
Language: Italian and English (first year only)
Campus: Turin
Strategic Director: Luca Borgogno
Coordinator: Dario Olivero

Educational Objectives

The shift to autonomous systems, renewable energy, the circular economy, demographic changes and the interaction between man and machine are some of the phenomena that are transforming the automotive industry and at the same time offer great opportunities for future transportation designers.
The aim of this course is to train a generation of new designers who can seize the opportunities offered by this rapidly changing environment – passionate problem solvers focused on the future and on the development of creative solutions.

A Car Designer who possesses stylistic and design skills along with a knowledge of ergonomics, material technology and marketing and communication is able to develop multidisciplinary projects that involve sustainable mobility, personal transport and advanced design, to meet the mobility needs of the future.
The curriculum emphasizes the importance of artistic foundations: manual and digital drawing and sketching, graphics and 3D modeling. From this starting point, artistic and technical skills are expanded upon and refined in a way that develops the student’s personal creativity and independent thinking.

Students acquire both the skills and the mentality to operate as strategic figures in an increasingly diversified field where employment opportunities are no longer limited to car manufacturing but include startups, delivery companies, and public transportation companies that operate on a global scale.
IAAD.’s roots in cities such as Turin and Bologna, the two main centers of the Italian automotive and motorcycle industries, offer students the opportunity to make contact with the real international community of transportation design.

This first introduction to the working world is supported by the professors, who are well-established professionals in their fields, and by numerous collaborations with leading companies that IAAD. has developed over the years.

Degree Awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02)
Transportation Design

Career paths

This program prepares students to work in positions of responsibility in the automotive industry and in style and R&D centers to develop product design and advanced design projects. In addition to automotive design, graduates also work successfully in many other fields of vehicle design, such as public transportation, railways, motorcycles, boats, yachts and personal transportation.


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Undergraduate Courses

UNDERGRADUATE COURSE Interior
Design

Campus:

TURIN/BOLOGNA

Start date:

OCTOBER 2023

Duration:

3 years

The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture. 

The three-year bachelor’s program in Interior Design at IAAD. focuses on the design process that leads to the creation of living spaces of value. Study and research activities center specifically on interior architecture. 

DETAILS OF THE COURSE IN INTERIOR DESIGN

Start Date: October 2023
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Marco Rainò
Coordinator: Walter Nicolino

Overview

The interior designer’s scope of work is broad and can include residential living spaces, commercial spaces, such as shops and hospitals, and temporary spaces such as fairs, events, exhibitions and installations

Educational Objectives

Developing a high level of critical thinking is one of the program’s main goals. 
In addition to the development of excellent creative skills, priority is given to an understanding of the processes that lead to the formulation of projects that meet the highest standards of contemporary living while aligning with the growing needs of sustainability, inclusivity and interactivity.

The study plan begins with humanistic subjects such as art history, the history of architecture and of design, sociology and the semiotics of design. More specific subjects are then explored, such as the design of rooms and furnishings, home design, exhibit design, the design of sustainable processes, ergonomics and  the science and technology of materials. These subjects are supported by modelling laboratories and digital representation techniques, strengthening skills in technical design, parametric modeling, rendering and video-making.

Throughout the course, students have the opportunity to interact with the most important national and international businesses and organizations operating in the design fields, thanks to the partner network that IAAD. has developed over the years. 

A stimulating learning environment is cultivated by the teachers who are established professionals working in design fields. The course features presentations, company visits, workshops, seminars, internships and special projects, some of which are connected to educationally valuable important international events, such as those connected to the annual Milan Furniture Fair and Design Week.

Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Interior Design

Career paths

This course prepares students for numerous careers, including: Interior Designer (professional/partner in a design studio/consultant), Visual Interior Designer (expert in digital representation), Exhibit Interior Designer (interior designer for cultural spaces), Display Interior Designer (interior designer for retail spaces), Interior Stylist (expert in display design), Social Interior Designer (interior designer for social spaces) Furniture Interior Designer (furniture designer); Maker Interior Designer (expert in creating digital products).


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Postgraduate courses

COMMUNICATION DESIGN
BRANDING Communication

Campus:

Turin

Start Date:

COMING SOON

Duration:

2 years

Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.

Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing.

THE course in detail

Start date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna

Educational Objectives

The proliferation of touchpoints and channels with which the public can be reached today is exponential. It is a context that offers countless opportunities to those who have the tools to face it. But at the same time, the skills for those who want to deal with communication multiply and tend to escape traditional classifications. Precisely for these reasons, if updating is necessary in this professional path, so is in-depth analysis. The IAAD. project of the 2° Level Academic diploma course in Communication Design has exactly this double goal: on the one hand, to strengthen the technical knowledge relating to the most current expressive methods, especially in the digital field; while on the other hand, further develop the themes that make up the set of fundamental principles.

To ensure the achievement of these objectives and the maximum effectiveness of the program, also in terms of professional opportunities, IAAD. has chosen to give a precise orientation to its two-year post-graduate program, placing the theme of brand management and communication at the center. The relationship between brand, users, society, and communication channels is a complex and multifaceted territory that requires a variety of approaches. Communicating and managing the image of a brand today is an activity that goes far beyond the narrow commercial logic, although the latter cannot be excluded. Brands in the current context can no longer limit themselves to the simple role of “communicators of themselves”, subject and at the same time object of their messages, both commercial and institutional.

Today, brands are at the center of an equal relationship with their reference world, a two-way communication much closer to the interpersonal one than to the obsolete one that used to go from the company to the public. And as happens in relationships between people, the effectiveness of the information exchange requires listening skills, sensitivity, correct choice of expressive methods, as well as awareness of the cultural and social background of those who are dealing with the brand. It is a communication that has the obligation to take into account the deep connections, including emotional ones, that bind people to brands, considered as an integral part of our daily life and with which, whether we like it or not, we are establishing relationships that are often beyond the relationship between product and user, to cross over instead into the field of affectivity.

This type of communication, increasingly used by brands, requires the ability to manage multiple and often multidisciplinary languages. For instance, the creation of the event is combined with video production, the competition with the social media publishing plan, the charity initiative with publishing activity. According to IAAD., it is a field that deserves and needs specific training, a subject that includes all the modalities and at the same time clarifies its boundaries


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Undergraduate Courses

Undergraduate Course in Textile AND Fashion Design

Campus:

Turin

Start date:

October 2023

Duration:

3 years

To create functional and innovative clothing. To identify trends and cultural and social changes.
These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.

To create functional and innovative clothing. To identify trends and cultural and social changes.
These are the great challenged faced by the fashion industry, a fascinating field full of opportunity that integrates art and technique, creativity and specialization.

DETAILS OF THE COURSE IN TEXTILE AND FASHION DESIGN

Start Date: October 2023
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Marina Spadafora
Coordinator: Giuseppina di Paola

Educational Objectives

The Textile & Fashion Design course aims to train a new generation of professionals who care about sustainability, inclusion and ethics, themes that IAAD. considers a priority in their courses.
The program develops the design dimension, a multidisciplinary approach to creating an integrated project that starts with a concept and finishes with the communication of the product.

Creativity is of the upmost importance; the instructors dedicate their time and effort to developing students’ individual expression so that their unique characteristics emerge as they develop their talents.
Understanding how trends are formed and what factors influence the evolution of taste, interpreting the signs and languages of fashion and design, interacting with creative designers and communication and style directors – these are among the main skills that a professional in this field requires.
In addition to these compentencies, students are taught specific techniques of drawing and representation (both traditional and using new technologies), to contribute to their understanding of the relationship between images and graphic representation and how they are used to communicate ideas.

During the three-year period, company visits, workshops, seminars, internships and special projects are organized to establish a network of relationships within the world of fashion design. Students have the possibility to fully participate in national and international events. They are able to gain first-hand knowledge of the fashion industry while exploring which career paths are most in line with their talents and aspirations.

Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Textile and Fashion Design

Career path

This course prepares students to become dynamic professionals who are able to adapt well to the changing and diverse needs of the market, creative young people who enter the working world as fashion designers, product managers, collection merchandisers, product developers, fabric and prints managers, merchandisers and buyers, accessories managers, trend analysts, fashion editors, digital marketing and e-commerce specialists, retail managers, store and showroom managers, licensing managers and digital fashion designers.
IAAD. also guides students who want to develop and transform a project idea into a start-up, giving shape to what they have learned during the three-year course.


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Undergraduate Courses

UNDERGRADUATE COURSE IN Product
design

Campus:

TURIN/BOLOGNA

Start date:

October 2023

Duration:

3 years

What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy?
These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.

What products and services will we need in the future? How does design address the challenges of sustainability and the circular economy?
These questions are answered in the work of a product designer, a highly creative professional operating in a continuously evolving market.

DETAILS OF THE COURSE IN PRODUCT DESIGN

Start Date: October 2023
Duration: 3 years
Language: Italian
Campus: Turin and Bologna
Strategic Director: Francesco Faccin
Coordinator: Davide Negri

Educational Objectives

IAAD.’s Product Design course aims to train a new generation of designers who are able to anticipate the needs of the consumer, creating and disseminating new products and services for future use.
The product designer is challenged to find new solutions that respect the environment, work ethic and process optimization while working within the limits set by the market and systems of production.

Taking this into account, designers must be able to work on multi-disciplinary teams and develop overall design visions.
At the same time, they should present and communicate their own ideas in the best way possible, an increasingly important skill for product designers.
During the three-year program, maximum attention is given to mastering diverse means of communication, from basic skills such as sketching as an instrument to transmit ideas to the use of software such as Rhinoceros and Keyshot for modeling and photorealistic rendering of projects. Graphics software is also used to define the visual container for presenting projects.

The last year of the program features close collaboration with companies that perform the dual role of client and tutor. This first encounter with the professional world and the needs of the market provides real work experience that faithfully simulates the dynamics of real projects.
In this phase the instructors, who are highly qualified professionals in the field of design, create opportunities for students to try their hand alongside important designers from national and international companies, in special lessons, workplace visits, workshops, seminars, internships, projects and master classes. Students actively participate in projects connected to international events such as the Milan Furniture Fair.


Degree awarded

First Level Academic Diploma recognized by the MUR (Ministry of Education, Universities and Research) equivalent to a Bachelor’s Degree in Design (DIPL02) – Product Design

Career paths

This three-year course offers the opportunity to learn about and experience many aspects of the profession, with a 360-degree view of the vast and diverse world of Design. It guides students to develop their own design identities and to best express their talent, whether as freelance professionals or in a corporate environment as designers in a technical office, in artistic direction, as marketers, concept designers, product engineers or 3D modelers.


Faculty


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Other Undergraduate Courses

Master’s Courses

MASTER IN Transportation Design
AUTOMOTIVE & INTERACTION DESIGN

Campus:

Turin

Start date:

PRELIMINARY – NOVEMber 2022
MASTER MODULE – MAY 2023

Duration:

PRELIMINARY – 6 months
MASTER MODULE – 10 MONTHS

Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master’s program in Transportation Design – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.

Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master’s program in Transportation Design – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.

detailS OF THE MASTER’S COURSE IN TRANSPORTATION DESIGN – AUTOMOTIVE & INTERACTION DESIGN

PRELIMINARY MODULE
Start date:
November 2022
Duration:
6 months
Language:
English
Format:
full time in person or remotely at IAAD. Torino
Campus:
Turin

MASTER MODULE
Start date:
May 2023
Duration:
10 months
Language:
English
Format:
full time in person at IAAD. Turin
Campus:
Turin

FACULTY
Strategic Director:
Luca Borgogno
Coordinator:
Dario Olivero

Course Overview

IAAD.’s objective has always been to provide an innovative approach to education. The best path to becoming a Transportation Design professional is to learn from experts in the field. This insight has led IAAD. to become the first Italian university specializing in transportation design.

The design projects done in collaboration between IAAD. and partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in their professional field.

The Master’s program’s goal is to provide students with not only comprehensive preparation, but also the ability to develop a vision of the automotive industry’s future.

Students will refine and perfect their modeling and representation techniques in applying them to different areas of design.

They will be challenged to develop their sensitivity to the language of forms, analyze past and contemporary design trends, and research innovative materials and production processes to develop their own design thinking.

There will be particular attention given to interaction design, preparing students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product, to achieve efficient communication. They will research innovative materials and manufacturing processes to develop their design thinking.

Graduates of the Master’s in Transportation Design will be able to contribute creatively to the design society, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.

Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them insight into the professional environment and experience of the design process.

Why study Transportation Design – Automotive & Interaction Design at IAAD. Turin?

Turin is the undisputed world capital of automotive design and a center of excellence in the international automotive industry. It encompasses the production of the great Italian brands Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro, Pininfarina, Bertone, the automotive innovation of the Fiat Research Center, the robotic technologies of DEA, Comau and Rambaudi and the innovation of Oxygen (alternative electric mobility), not to mention a huge satellite business that serves not only Fiat, but almost all the major automotive manufacturers in Europe and the world. 

The fact that international design companies choose Turin for their European headquarters demonstrates its importance as a center of design.  

Because of this, the IAAD. Department of Transportation Design has access to a wealth of important partner companies, both public and private, that contribute in the launching of research projects, special lectures, workshops and seminars, company visits, teaching activities and internships.

The IAAD. Department of “Bodywork Architecture” was the first of its kind in Italy when it opened in Turin in 1978. In 2008 it was named in memory of Andrea Pininfarina.

Master’s Program

Preliminary Course in Transportation Design

The Preliminary Course will offer instruction in the fundamentals of Transportation Design in terms of historical culture, representational techniques (Design sketching, illustration, digital sketching), 3D modeling and design methodology, as well as specific courses in interior design, exterior design, and motorcycle design. It is intended for students who have previously taken design courses not specific to automotive design.

Each discipline includes an end-of-course exam. The Preliminary concludes with the presentation of a final exterior/interior project.

Master’s in Transportation Design – Automotive & Interaction Design

The educational content of the Master’s program includes three macro-areas:

Vehicle Design – Exterior Design: the focus of this area is the study of the style, volume and proportions of the exterior of a motor vehicle. Students will be involved in the different stages of design concept of the product’s exterior features: brainstorming, identification and development of concepts through sketches and renderings, up to the final presentation of the project.

Vehicle Design – Interior Design: students will learn the skills neeeded to design multiple types of interiors of a motor vehicle starting from a brief and respecting the stylistic constraints of the chosen brand. Particular attention will be given to the choice of materials.

Product Interaction Design or Interaction Design:

In this area of study, students will develop design skills through in-depth study of evolving social, technological and communication trends, considering as a necessary premise that of integrating the latest available technology for the purpose of interacting with our environment. To achieve faster and more effective communication between users and products, users must create a dialogue between themselves and the product, system or service itself. This dialogue is both physical and emotional in nature and manifests itself in the interaction between form, function and technology. Therefore, it is necessary to prepare students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product to achieve efficient communication. By learning how to manage and design these platforms, students will be prepared to apply these methods in the world of professional design.

The Master’s program will provide a comprehensive and broad overview, tracing the technological evolution of the car design industry, contemporary mobility trends and their impact in terms of sustainability, to help students fully understand and apply this knowledge in their professional approach. Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them real-life experience and knowledge of the design process, a useful foundation to prepare them for their professional careers.

Graduates of the Master’s in Transportation Design will be able to contribute creatively to the car design industry, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.

General Information

ADMISSION REQUIREMENTS AND PROCEDURES

Preliminary Course

The Preliminary Course in Transportation Design is open to students who are have completed bachelor’s degree programs in Industrial Design, Automotive Engineering and related subjects; to those who have a post-graduate degree in Industrial and/or Automotive Design, and to candidates who have significant professional experience in the transportation sector.

Admission is subject to evaluation of the application, which must include a cover letter, curriculum vitae and portfolio. IAAD. reserves the right to request that applicants be interviewed in person or remotely, if necessary.

Master’s Degree

Admission to the Master’s degree program in Transportation Design – Automotive & Interacion Design is subject to passing the Preliminary Course in Transportation Design and possessing English language certification at the B2 level or higher.

Students may customize their curricula through participation in competitions, seminars or workshops in order to collect additional credits required for passing the Preliminary Course.

Students with an undergraduate degree in Transportation Design or those with significant experience in transportation or modeling may apply for direct admission to the Master’s in in Automotive & Interaction Design.

In all cases, admission to the course is subject to approval by the Course Coordinator, based on the evaluation of academic qualifications, professional experience and the portfolio.

APPLICATIONS

Applications for the program must include the following documents:

  • Curriculum Vitae
  • Cover letter
  • Portfolio

The Master’s Coordinator will evaluate the received applications.

IAAD. reserves the right to ask the applicant for an additional interview at IAAD.’s offices or remotely, if deemed necessary. The results of the applicant’s request for admission will be communicated by the office of Orientation.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

Classes are held Monday through Friday (extra classes may occasionally be scheduled on Saturdays as well), full-time (including lectures, labs, and individual study), with mandatory attendance.

Upon enrollment, students can choose whether to attend the Preliminary Course in person at IAAD. Turin or remotely online.

The Master’s in Automotive & Interaction Design is held in person at IAAD. Turin. Individual courses or activities in remote mode may be scheduled.

Thesis

The course requires the development of a thesis project in collaboration with a partner company. The design phase kicks off with an initial briefing with the company, followed by an intermediate presentation and review meetings with the partner company’s designated designer(s), who are involved until the final thesis discussion. Previous thesis projects of the Master’s program were developed in collaboration with the Fiat Research Center, Lancia Style Center, Italdesign Giugiaro – Volkswagen Group, Porsche, Pininfarina, Changan, MG, Peugeout, Hitachi Rail and Suzuki.

Career Service

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Career Paths

Car Designer

This professional oversees the design of the exterior or interior of a car or other type of vehicle, in line with the latest visual trends and technological developments. The car designer has the skills to communicate ideas through sketches and renderings to support proposed concepts, working as part of a team at a company’s style center or as a freelance designer.

Interaction Designer

An interaction designer creates the process and methods of user-product interaction in order to enable the user to achieve his or her goals in the best possible way. This professional uses the latest technological developments available to create seamless communication between the user and the product, usually working together with a company’s interior design department or as an independent freelance designer.

3D Modeller and Visual Designer

This professional works in parallel with the exterior/interior designer to create and refine their 2D ideas into 3D models. He or she is responsible for 3D development, using specialized software to optimize and visualize the vehicle in VR and AR and prepare it for production.

Color & Trim Designer

This designer is an expert in creating the desired atmosphere inside the car according to the latest visual trends, utilizing an extensive knowledge of colors, textures and applicable materials to create a sustainable, safe, visually and ergonomically optimized interior environment for the vehicle.

Scholarships

IAAD. offers financial support to students with scholarships to partially cover the cost of attending the Preliminary and Master’s programs. 

nb: The number of scholarships available is always fewer than the application. It is important to keep in mind that most scholarships are awarded based on the committee’s evaluation of a number of principal requirements, including:

  • personal portfolio
  • educational background/degrees
  • professional experience

The Evaluating Committee will award, at its sole discretion, the available scholarships to the Preliminary Course candidates deemed most deserving. Recipients will receive official notification about the awarding of scholarships before the start of the course.

For the scholarship to be maintained for the Master’s degree, recipients must have passed the Preliminary Course with a grade point average of 27/30 or higher.

Additional scholarships may be awarded to candidates who directly enroll in the Master’s program.


Faculty


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Other Master’s Courses

Corso Master
Master’s Courses

MASTER IN Digital Marketing &
Communication Management

Campus:

Turin

Start date:

September 2023

Duration:

10 Months

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

DETAILS OF THE MASTER’S COURSE IN DIGITAL MARKETING

Start date: September 2023
Duration: 10 months
Language: English
Strategic Director: Gianpaolo Barozzi
Master’s Coordinator: Massimo Morelli

Presentation

Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.

Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.

These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.

The preparation and training of a Digital Marketing Specialist (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.

The Master program is divided into four main areas of competency:

Master Program

The main objective is to provide participants with the necessary skills to operate and manage projects in a conscious and efficient way in a professional environment characterized by considerable complexity, strong correlation of the components involved and a very high rate of change.

The Master focuses on the concrete practice of each individual tool or methodology in the different fields of application available: media, marketing (R&D, design, advertising), educational and entertainment.

Academic Policies

The Master is delivered via lectures and workshops, with attendance is mandatory. Active participation in coursework is both expected and fundamental to successful completion of the program. All assignments and projects are to be delivered on the established due date. Completion of the Master is contingent upon the final thesis project which will be presented by the student to a commission for evaluation.

Throughout the academic year, IAAD. will organize visits to companies, exhibitions and museums, special workshops, as well as encounters with relevant professionals.

General Information

Requirements and Admission Procedures
1st and 2nd level undergraduates and professionals seeking a specialization in the field of new media may apply.

Candidates are required to have solid general knowledge and a strong interest in the fields of art history, contemporary art, cinema, psychology, sociology, literature. Furthermore, the technical knowledge of at least two Adobe Creative Cloud applications is required (Indesign, Photoshop, Illustrator, After Effect, Premiere, etc.).

Admission is subject to application evaluation. The application consists of a motivational letter, detailed curriculum vitae and portfolio. IAAD. also employs in-person or video interviews to complete the admissions process.

Entrance to the Master program is contingent on the approval of the Course Coordinator based on review of the application and possible interview.

Application
Applications have to contain these documents:

  • Curriculum Vitae
  • Cover Letter
  • Portfolio

The Master Co-ordinator, assisted by an academic board will evaluate the  candidacies received.

The result of the application will be communicated by the Career Guidance Office to each candidate.

Thesis and Projectwork

Thesis
The final thesis is a real-world project developed in collaboration with an industry partner company.

The design process is executed from initial briefings to ongoing meeting and discussions and a final presentation and evaluation of the project with the partner company and academic panel.

Project work and Internship
Students may choose between completing an individual project (project work) or a 300 hour internship / apprenticeship. The project will be developed from one of the main themes of study with an instructor/professional who will assign the brief and follow the students progress in the research and design phase as well as the final presentation.

Career Service

IAAD. provides students unique access to companies and industry professionals due to the integration of industry and education as the foundation of a IAAD. Master.
The IAAD. career service is an exchange between the needs of industry partners and IAAD. graduates as the career service works to benefit both.

Career Paths

Graduates will be able to use their new skills to enter the diverse and expanding working field of digital management.

Opportunities for new jobs in practically every sector as well as the great possibility of growth as the future is digital. Whether in private or public sector a wide variety of organizations in diverse fields are in increasing need to digital professionals.

Likewise, graduates are uniquely positioned to strike out on their own as consultants or digital entrepreneurs. Just some of the career paths that are open
include:

  • Digital Content Manager
  • Social Media Manager
  • Community Manager
  • Web Developer
  • Web Analyst
  • UX/UI Designer
  • SEO Specialist
  • Semantic Engineer
  • Data Scientist
  • Audiovisual Manager
  • VR Developer
  • E-Commerce Manager

Scholarships

IAAD. supports students with scholarships to partially cover the costs of attending the Master’s course and with subsidized loans to continue their studies.

Please note that the number of available scholarships is always lower than the number of requests, so it is important to bear in mind that most scholarships are granted on the basis of the Commission’s evaluation of a series of main requirements, including:

  • personal portfolio
  • educational background / qualifications
  • professional experiences

The Evaluation Committee will award the available scholarships based on its irrevocable decision.

IAAD. offers five scholarships which cover 50% of the attendance fee.

Scholarships will be awarded to candidates who have received by email the official communication of eligibility for the attendance of the course.


Faculty


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Other Master’s Courses

Postgraduate courses

TEXTILE AND FASHION DESIGN – FASHION MANAGEMENT

Campus:

Turin/BOLOGNA

Start date:

COMING SOON

Duration:

2 years

The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business. In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.

The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business. In response to this need, IAAD. proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.

detailS OF THE POSTGRADUATE COURSE IN TEXTILE AND FASHION DESIGN

Start date: Coming soon
Duration: 2 years
Language: Italian
Campus: Turin and Bologna
Strategic Director:
Coordinator:

Educational Objectives

The course is structured on the topicality of the fashion scenario with particular attention to new consumer behaviors deriving from the digital revolution and production processes, focusing on subjects that will include circular economy, environmental ethics and territorial development.

Through the in-depth study of disciplines such as marketing, product development, business organization and communication strategies, already addressed in the 1° Level course, the 2° Level course provides, through a multidisciplinary path, a technical, strategic and transversal vision of the entire supply chain production of the fashion sector.

The first year focuses on the global knowledge of the fashion world, the development of graphic skills and digital reality up to an in-depth knowledge of the fashion company sector. The latter’s cognitive path will analyze the creation of the product to complement the consumer’s shopping experience.

The second year will be characterized by project-oriented activities in the field of visual merchandising, design of services and complex events.

Part of the projects will be developed in collaboration with the second-year students of the 2° Level Academic Diploma courses in Branding Communication and Interior Design and will be characterized by an indispensable attention to the issues of social responsibility, circular economy and innovation.

The ordinary courses, held by experts in the fashion sector, will be intertwined with workshops and seminars, lectures and case histories.

The 2° Level Academic Diploma course in Fashion Management will offer the market professionals with the technical and managerial skills necessary to have roles in Marketing, Buying, Merchandising, Communication, Social Media Management, eCommerce, Retail and Business Development, press office and organization of fashion events.


Faculty


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Other Postgraduate Courses