MASTER IN FASHION Management

The Master focuses on the current fashion landscape, with particular attention to new consumer behaviours resulting from the digital revolution, as well as production processes within the context of the circular economy, environmental ethics and local development.

The first part of the course analyses the reality of the supply chain. Circular economy principles will be addressed through a project/case study entirely dedicated to the sustainable supply chain: from identifying a sustainable fabric, to the production cycle, through to the communication of an ethical and sustainable manifesto to the end customer.

The course’s focus on the fashion business will further explore concepts of fashion economics and marketing, concentrating on company organisation and on the processes through which fashion becomes an industrial product of major commercial value.

Business communication techniques will be examined across different areas, including commercial communication, institutional communication, managerial communication and financial communication.

In communicating the fashion project, priority will be given to the analytical and theoretical tools used in design fields for the creation of a brand strategy.

The second part of the Master will focus on the digital environment, with two courses respectively dedicated to writing techniques for media and to graphic design. This semester will have a more practical orientation, covering disciplines such as event design and exhibition space design, with particular attention to visual merchandising.

Delivery mode, attendance and participation

The Master’s teaching format is based on lectures and workshops with compulsory attendance. Students are required to take an active part in the courses and to complete all assignments proposed during the programme in a timely manner. In addition, students will be required to develop a final project, which will be assessed by the examination board.

During the academic year, IAAD. may organise educational visits to companies, exhibitions and museums, special workshops, and meetings with leading professionals.

Requirements and admission procedures

The Master is open to graduates holding first- and second-level academic qualifications in Fashion Design, degree courses in economics and the humanities, as well as professionals wishing to gain a specialisation in fashion management.

Applicants are expected to have a strong general cultural background and a keen interest in art history, contemporary art, cinema, psychology, sociology and literature.

Admission is subject to the evaluation of the application, which must include a motivational letter, curriculum vitae and, where applicable, a portfolio. IAAD. reserves the right to request an additional interview, either on campus or via Skype, should it deem this necessary.

Access to the Master is only possible upon authorisation by the Course Coordinator, based on the evaluation of academic qualifications, professional background and any portfolio submitted.

Application

Applications must include the following documents:

• Curriculum Vitae
• Cover letter
• Portfolio

The Master Coordinator will assess all applications received.

IAAD. reserves the right to request an additional interview, either at one of the IAAD. campuses or remotely, whenever deemed necessary. The outcome of the application will be communicated to each candidate by the Orientation Office.

Each edition of the Master includes the development of a thesis project in collaboration with a company operating in the sector. The project path begins with an initial briefing with the company and continues through subsequent meetings with representatives of the partner organisation, leading up to the final thesis discussion.

In order to offer students the best opportunities available in the job market within the creative professions, IAAD. manages relationships between students and the professional world, promoting the profiles of its graduates and Master’s students to the main players in the market. Thanks to a network of relationships across the relevant sectors, IAAD. has access to a regularly updated company database of organisations that continuously turn to the Institute when seeking young talent to join their structures.

The Master in Fashion Management is designed to qualify and place professional figures in the management side of the fashion industry. These include in particular:

Brand Manager
The professional responsible for conceiving, developing and implementing strategies to grow the brand under their supervision.

Marketing Manager
Responsible for managing the relationship between the company and the market. This role combines strategic and operational responsibilities and is focused on content production and on managing the different stages of strategic planning.

Communication Manager
Organises and manages a company’s institutional communication and brand image. This professional is able to develop a communication plan tailored to the target audience and is responsible for creating content for digital and print channels. They also oversee event creation and external relations.

Digital Manager
Defines marketing strategies across digital channels and coordinates the company’s product-related digital growth activities.

Product Manager
Identifies commercial objectives and coordinates design, production, promotion and sales teams. This professional is responsible for a product throughout its entire life cycle, from market launch to production phase-out.

Business Development Manager
Creates business opportunities from both existing and new potential clients across different markets. This role is primarily focused on sales planning and management.

Event Manager
Organises and stages events. In the fashion sector specifically, this includes organising fashion shows, trade fairs, product launch events and brand experiences involving VIPs and influencers.

Visual Merchandiser
Manages the image and display of products within a retail store, trade fair or event.

IAAD. supports students through scholarships that partially cover Master’s attendance fees, as well as through subsidised financing solutions to help them continue their studies.

Please note: the number of scholarships available is always lower than the number of requests received. It is therefore important to bear in mind that most scholarships are awarded on the basis of the Commission’s assessment of a number of key requirements, including:

• personal portfolio
• educational background / qualifications obtained
• professional experience

The evaluation Commission will award the available scholarships at its sole discretion.

IAAD. offers 5 scholarships covering 50% of the tuition fee.

Scholarships will be awarded to candidates who have received the official email confirming their eligibility to attend the programme.

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