The master’s course focuses on the current fashion environment, with particular attention given to new consumer behaviors resulting from the digital revolution and production processes in relation to the circular economy, environmental ethics and territorial development.

The first part of the course will analyze supply chains, addressing the circular economy with project/case studies entirely dedicated to the sustainable supply chain, from the identification of a sustainable fabric, through the production cycle to the communication of a sustainable ethical manifesto to the end customer.

Study of the fashion company will explore fashion economy and marketing, focusing on the organization of the company and  the processes through which fashion becomes an industrial product of important commercial value.

Business communication techniques will be explored in the different segments of business communication, institutional communication, management communication and economic-financial communication. 

In fashion project communication, analytical and theoretical tools used to create a brand strategy will be emphasized.

The second part of the Master’s will focus on an approach to digital reality, with two classes dedicated to writing techniques for media and graphic design, respectively.The second semester will be more operational in character, addressing event and exposition space design with particular attention given to concepts of visual merchandising.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

The instructional approach of the Master’s programme is characterized by face-to-face lectures and workshops with compulsory attendance. Active class participation and the timely fulfillment of all assignments are required. In addition, students must develop a final project that will be evaluated by the committee in the examination period.

During the academic year, IAAD. may organize educational visits to companies, exhibitions and museums, special workshops, and meetings with relevant professionals.

ADMISSION REQUIREMENTS AND PROCEDURES

Qualified candidates for the Master’s programme are students who have completed a Bachelor’s degree or Master’s degree in Fashion Design, business and humanities degree programmes, and professionals interested in pursuing a specialization in fashion management.

Applicants should have a solid general education and strong curiosity for art history, contemporary art, film, psychology, sociology, and literature. Admission is subject to the evaluation of the application, which must include a motivational letter, curriculum vitae and possibly a portfolio. IAAD. reserves the right to ask the candidate for an in-depth interview on site or via Skype, if deemed necessary.

Enrollment in the Master’s programme is possible only with the approval of the Course Coordinator, based on the evaluation of academic qualifications, professional curriculum vitae and possible portfolio.

Coursework for the Master’s programme includes a thesis project that is developed in collaboration with a company that operates in the field. The project begins with an initial briefing and subsequent discussion meetings with the partner company as the project takes shape, a collaboration that continues until the final discussion of the thesis.

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

The Master’s in Fashion Management aims to qualify and employ professionals in positions of management in the fashion world. These include in particular:

• Brand manager: a professional who is responsible for devising, developing and implementing strategies to grow the brand for which he or she is responsible.
• Marketing manager: is responsible for managing the relationship between the company and the market. The activities carried out have both strategic and operational characteristics and involve the production of content and the management of the different stages of strategic plan development.
• Communication manager: organizes and manages a company’s institutional communication and brand image. This professional is able to develop a communication plan relevant to a target audience and is in charge of content creation for digital and print channels. The position includes creating events and taking care of external relations.
• Digital manager: defines marketing strategies using digital channels and coordinates digital product growth activities within the company.
• Product manager: identifies business objectives and coordinates product design, production, promotion and sales teams. He/she is responsible for a product for its entire life cycle, from market launch to production.
• Business development manager: creates business opportunities for existing customers and new potential customers in different markets. This person is primarily involved in sales planning and management.
• Event manager: organizes and sets up events. Specific to the fashion industry, the event manager organizes fashion shows, trade fairs and product launches or “experience” events that involve VIPs and influencers.
• Visual merchandiser: manages product image and display within a store, trade show or event.

IAAD. supports students with scholarships that partially cover the cost of attending the Master’s programme and with subsidized financing to continue their studies. 

nb: The number of scholarships available is always fewer than the number of applications received, so it is important to keep in mind that most scholarships are awarded based on the committee’s evaluation of a number of main requirements including:

• personal portfolio
• educational background / qualifications
• professional experience

The Evaluation Committee will award the available scholarships at its sole discretion.

IAAD. offers 5 scholarships at 50% of the tuition fee.

The scholarships will be awarded to applicants who have received by email the official notice of eligibility to attend the course of study.