Design the Dakar Vehicle of the future and win an IAAD. Scholarship

IAAD. and IVECO GROUP invite you to design a vehicle with electric/hydrogen propulsion, to new era of the Dakar Rally. Up for grabs 6 scholarships for IAAD’s Transportation Bachelor Degree Course.

Discover IAAD's Scholarship Content in partnership with IVECO GROUP


Scholarship Deadline:
June 12, 2023

IAAD. – Istituto d’Arte Applicata e Design in collaboration with IVECO GROUP have launched a competition to award scholarships for the Bachelors course in Transportation Design, which will begin in October 2023.

The scholarships offered by the Turin-based University – dedicated to international students only (residents outside Italy) – are six in all and are characterized by different types of coverage: two with 50% coverage and four, covering 25% of Attendance fee.
The Enrollment Fee (€ 1,200) however remains compulsory.

New Deadline to participate:

June 12, 2023.


IAAD. – Istituto d’Arte Applicata e Design – is one of the most important Higher Education Institutes in Italy and Europe in the field of design.

IAAD. is a community that cultivates the dialogue between people, respecting individuality and diversity.

It nurtures in curious minds the courage to dare, to fail, to seek original solutions, to redefine the rules.

It searches the depths of humanistic culture for the principles that guide the art of design and teaches how to apply them.

It believes in the power of imagination to redesign reality.

The student is at the center of the didactic activity that combines both a cultural and practical approach.

The study program concludes with the student’s thesis project as well as a group one, aimed at the creation of a portfolio that becomes the passport to enter the professional work place.

90% of IAAD. students find employment within one year of graduation thanks to having:

  • more than 200 professors, established professionals from the world of design;
  • a close collaboration with a network of international partner companies;
  • a focused job placement service that ensures over 3000 interviews per year.

Joining IAAD. means being part of an international network headed by AD Education, a leader in France amongst the private entities related to teaching design and applied arts and one of the leading protagonists in this sector in Europe.

The Group has 20 schools, 70 campuses, 35,000 students, 2,500 teachers and an integrated teaching system in 5 languages consisting of about 150 courses divided between the three-year and Masters courses.

IAAD.’s Academic Diploma in Transportation Design

For over forty years, IAAD. has been training designers who bring innovation, beauty and style to the automobile, motorbike and yacht mobility sectors.

In addition to technical skills, the training course cultivates the critical spirit and the ability to imagine the new mobility scenarios that meet the challenge of sustainability and digitalization.

Iveco Group is a global automotive leader active in the Commercial & Specialty Vehicles, Powertrain, and related Financial Services arenas.
As a major player in the global transport world, Iveco is an international leader in the development, manufacture, marketing and servicing of a vast range of light, medium and heavy commercial vehicles.
The company was founded in 1975 by the union of 5 companies in three European countries.
Iveco has always been a leading player in the field of innovation.
The Group is exploring ways to take advantage of its consolidated digital product platform as it relates to the broadest ecosystem for the transport of goods and people.


This year, IAAD. is proud to collaborate with Iveco Group for the developing of the Bachelor class thesis project 2022/23. At the same time, the next IAAD. students who are interested in attending the Bachelor in Transportation design, are challenged to imagine an IVECO vehicle to participate in the next Dakar Rally Raid with electric/ hydrogen propulsion.


“Dakar goes Electric…”
In 2021, the Dakar announced the launch of the energy transition programme called “Dakar Future”.
The aim of this collaboration IAAD. – IVECO is to highlight the next future together with young talents focusing on the Iveco Group claim: “On the road to a new energy future”.

What are we asking you to do?

You have been assigned to imagine an IVECO vehicle to participate in the new era of the Dakar Rally with electric/ hydrogen propulsion with three different layouts.

You can choose only one proposal:

Draft/proposal n° 1:  RACE
Race vehicle with 4 wheels, can be of any size.
Must be able to carry 3 people (2 drivers 1 technician), spare parts, 2 spare wheels.

Draft/proposal n° 2: ASSISTANCE & CHARGING
A support vehicle which can assist teams; it can be usable as a mobile workshop for emergency intervention as well as a charging service.
The idea will have to take a cue from the layout of a medium/heavy vehicle.

Draft/proposal n° 3: FIRST AIDA rescue vehicle provided to the organization useful in case of accident. It must be taken as a basic model Iveco Daily 4×4 Electric

In order to enter the contest, applicants must submit the application by filling-in the form attached to the contest official rules and sending it back with the project. The completed Entry Form can be submitted by e-mail to orientamento@iaad.it.

The jury will take into consideration originality, the variety of the design themes, the ability to visualize design solutions and the overall quality of the work submitted.

The submission deadline has been postponed to June 12, 2023.

The official announcement of the scholarship winners will be made the week after the deadline indicated.

The creators of the best projects will be interviewed by IAAD’s Guidance Office.

For more info writing to

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