News : 21 July 2022
IAAD. for MAUTO’s 90th.
The first IAAD. communications campaign
BEING IAAD. BEING CREAATIVƏ EXTRAA ORDINAARIƏ
This communication campaign is a tribute to extra ordinary creativity: the images with which the Institute of Applied Art and Design chooses to promote itself are designed to define and illustrate a series of values and concepts which are considered the basis of its essence.
The underlying message is positive, stimulating, ambitious; the motto “BEING IAAD.”, intended as a firm declaration of identity equivalent to a creed, refers at the same time to the figure of the human being who is considered central to the Institute’s underlying mission and coincides with that of a “CREAATIVƏ EXTRAA ORDINAARIƏ“, that is to say, a person animated by a passion and a design intention of exceptional intensity.
The phrase, in its entirety, responds to the rules of a new grammar which substitutes all the single “A“s with the double “AA” contained in the name IAAD., underlining a specific and differentiating identity, whilst at the same time evoking the recurring international acronym which refers to the highest standards of quality.
The protagonists of the images of the new campaign – all students on IAAD. courses – are portrayed in apparently unnatural or irregular postures, through a series of snapshots which capture a moment of a free and strongly communicative dance: it is through this original gestural expressiveness which each individual elaborates and shares with the audience his own expressive code, equivalent to a subjective and meaningful idea of design.
The sequence of images is shot against an entirely monochrome backdrop, a bright green which symbolises an ecological commitment and refers to the idea of the Green Screen, a backdrop on which any image can appear by means of the Chroma Key overlay technique; conceptually, this backdrop therefore contains the infinite repertoire of spaces – and worlds – which IAAD creatives can create and produce through their design talent and aptitude for invention.
In some of the graphic poses of the campaign, white pictogram-strings derived from the design of the official IAAD. trademark appear on the intensely green field of the background and associated with the silhouettes of the various subjects portrayed, rhythmic visual elements which alternate with the textual message of the entire campaign: a highly distinctive sign of the Institute unfolds in this context to mark the presence of its identity.
In the animated version, the images of the communication campaign are accompanied by a series of original sounds composed for the occasion, which contain the double ‘AA’ chant; following a reasoning entirely similar to that of the backdrop, which conceptually contains an infinite range of design solutions and environments, the six variants of the same musical theme are structured to encompass an interval between 110 and 140 BPM, the ‘beats per minute’ which define the unit of frequency of a piece of music and which in this case, in an assembled manner, cover the entire rhythmic spectrum of the soundscape which characterises the ‘musical mood’ of our contemporaneity.
The first IAAD. campaign is the result of synergetic creative work: the Art Direction and Graphic Design are by BRH+, the photographs by Ivan Cazzola and the music by Liede, who have repeatedly confronted the expressive needs and values of the Institute of Applied Art and Design and interacted with its community to bring to fruition a highly ambitious creative communication process.
Barbara Brondi and Marco Rainò are architects, designers and independent curators. In 2002 they establish BRH+, a studio devoted to theoretical research, critical thinking and planning practice open to the convergence of disciplines. They are curators of the talent scouting and educational-training program IN Residence.
Ivan Cazzola is an Italian photographer who’s been working longtime for magazines and fashion brands from Milan, London, Paris and New York;
a versatile artist working also as documentary, short film and video director, Ivan has built up his own vision and style through his life experiences and a personal eye catching intimate, original yet always ironic and provoking point of view.
Swinging constantly between the fashion industry and the natural exploration of other much closer and autobiographical realities from his own hood shooting models, artists, rock bands,cinema stars, and a lot more. It’s all the same matter of raw beauty and present moment to catch.
The last months have seen him working on his first movie and setting up a new exhibition to show his best shots from American and European cities and landscapes.
Liede is Francesco Roccati, an Italian songwriter and author from Turin.
In 2016 he released his debut album, “Stare Bravi”, that led to a non-stop tour all over Italy for almost three years.
The single “Corsica” in the summer of 2017 was programmed by Radio Deejay and Radio2.
During the summer of 2021 he recorded a new album, and began touring again opening Samuel’s Elettronica Club Tour 2022. That was the beginning of the collaboration with Kashmir Music.
The new album which came out on January 10, 2023 is “TESTACODA”, produced by Ale Bavo, mixed by Marco “Cipo” Calliari and mastered by Simone Squillario.
In January 2023 he entered as an author the Sony Music Publishing roster.
In February 2023 he signed “Parole dette male”, the song that Giorgia brought to the Sanremo Festival 2023. He is actually on tour promoting his newborn album.
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Admission to the IAAD. bachelor’s courses is subject to the following requirements:
The main objective of the IAAD. admission test is to verify the applicant’s analytic skills as well as the motivation and interests that led the applicant to apply to the bachelor’s course.
international students interested in pursuing a bachelor’s course taught in Italian must present official certification of their knowledge of Italian, with a minimum proficiency level of intermediate B2 (except for cases of exemption related to entry procedures, residence and registration of international students published annually by the General Secretariat of the Ministry of Education, Universities and Research).
Before submitting your application, if you haven’t had the opportunity to speak with the Orientation office we suggest you call or email them to arrange an interview to discuss the details of the course you are interested in, so that you can apply with greater knowledge.
Please include the following with your application:
Note for foreign students
During the application phase, we recommend that you start requesting the certificate of comparability of your qualification through the CIMEA portal.
This procedure is required by IAAD. FOR THE VERIFICATION OF ADMISSION REQUIREMENTS.
Obtaining / issuing the certificate of comparability is a necessary condition for the evaluation of the candidacy and appears to be contextual to taking the admission test.
The cost of the CIMEA service is approximately € 150.00 (this amount may be subject to annual variation).
A passing grade on the admission test is required for enrollment in IAAD.’s bachelor’s courses. You can select which test session to attend by registering online and completing the required steps.
Testing takes place in February and the test dates are published on IAAD.’s website each year in January.
International students (and Italian students who are working or studying abroad) can take the test virtually on a different date by Skype or Google Meet. To meet specific needs and taking into consideration time zone differences, the date and time of the test will be agreed upon by email with the Orirentation office after the online registration is completed.
NB: if you are unavailable on one of the test dates indicated on the IAAD. calendar, we can consider different dates upon request. For more information make an appointment with the Orientation office.
The admission test costs € 100,00.
The test fee can be paid by PayPal.
On the test registration form, you will be asked to attached a scanned copy of your fiscal code and ID (identity card or passport). Then, you will be automatically redirected to PayPal to complete the transaction.
NB: registration for the admission test will be considered incomplete until payment of the test fee has been received.
In the days before your chosen date, you will receive an email with useful information about taking the test.
The admission test fee is nonrefundable.
In the event that you have registered to take the test and are unable to participate on the test date due to personal reasons, you may request to postpone to a later date within 5 days of the original date. Otherwise, your registration will be voided and you will need to re-register and pay the fee again.
The admission test takes place online and consists of the following steps:
After the test you will receive an official email with your results within 10 days. If you have been admitted into the course, you will have 15 days to accept the offer. Within 15 days of the official communication, you will be able to complete your enrollment by paying the registration fee.
N.B: The registration fee officially reserves your place in your course of interest and is nonrefundable. In the event that you are finishing the final year of secondary school, the reservation is considered a pre-registration pending the successful completion of final secondary school exams. Following this confirmation, we will complete the enrollment and provide you with the necessary documentation.
Enrollment in subsequent years (students in progress and out of course)
Enrollment in the years following the first takes place automatically when the Student Secretariat records the payment of the first installment of the registration fees.
To find out the deadlines and payment methods click here (or contact the academic office or download the contract).
Once enrollment is complete, with the required documents received and a copy of the enrollment contract received and countersigned by the Director’s office, you will officially be part of the IAAD. community.
You will receive updates related to the start of the academic year and will begin communicating with IAAD.’s academic office, which will provide initial information about the official calendar and course schedule for the first semester.
The Master’s courses of the first level are for students who have completed a three-year bachelor’s degree or recognized undergraduate program valid for admission.
The Master’s courses of the second level are for those who have finished an Academic Diploma of the second level, specialist degree or equivalent international post-graduate degree.
If you have a degree from outside of Italy and are interested in enrolling in a Master’s of the first or second level, your degree must be recognized as suitable for the chosen Master’s program.
n.b.: Completion of a Master’s of the first or second level does not guarantee entry into educational courses of the third level (for example Ph.Ds or specialization schools).
Applicants to the Master’s programs must be in possession of a Bachelor’s degree. The application process can be completed in one simple step, by forwarding the following documents:
These documents will allow us to evaluate your eligibility for admission so that we can provide feedback in a timely manner.
To attend IAAD.’s Master’s program taught in English, you must present an official certificate of English proficiency indicating a minimum of level B2. (see LANGUAGE CERTIFICATES).
Visit the general MASTER’S/TWO-YEAR MASTER’S pages.
Citizens of the European Union can stay in our Country for up to 3 months without any conditions or formalities, except in possession of a valid identity document for expatriation issued by their country. After 3 months from their entry, it is necessary to register at the Registry of the place of residence. For registration in the Registry, it is necessary to submit the following documents: IAAD. registration certificate, health coverage and documentation certifying economic availability.
Italian immigration law provides that non-European Union citizens who want to stay in Italy for more than 3 months must apply for a residence permission within 8 days from their entry into Italy.
It is possible to collect the kit for signing the residence application’s permission at any post office where the “Sportello Amico” is present.