IAAD IAAD

Circular economy for the future kitchen accessories

In collaboration with ELECTROLUX & KRILL DESIGN

NEWS!

Date:
Wednesday, June 8, 2022

Time:
10 a.m. to 6 p.m.

The main idea of the “BRA-VERY BAR” project deals with the concept of  “the courage to change“, understood as the ability to subvert or re-design – but also re-program – the daily rituals that define styles of unsustainable life or impact on the environment.

During the workshop planned with KRILL DESIGN and ELECTROLUX the attention will be focused on the conception and realization of a new functional or emotional object (or a group of objects).

The product will be created thanks to a 3D printer wich uses, as a component material, a bio-resins derived from feed waste.

The work intends to associate the identification of the new object with a series of strong concepts, capable of conveying the idea of ​​change and the importance of triggering sustainable and circular processes.

Motivational speech by Nick Sakellariou – Electrolux Innovation – Hub Manager 

Workshop Leader: Francesco Faccin – Industrial designer & Strategic Director of Product design IAAD.

Project Leader:

  • Peter Negretti – Advanced development category manager hobs at Electrolux
  • Alessandra Fumagalli Romario – Krill Design Designer
  • Davide Negri – Owner Davide Negri Design Studio & Product design coordinator

ELECTROLUX

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years.

They reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations.

In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. Their headquarters are located in Stockholm, Sweden, and the Electrolux share (ELUXb) is listed on Nasdaq OMX Stockholm.

Under their brands, including Electrolux, AEG and Frigidaire, they sell approximately 60 million household products in over 120 markets every year.

Electrolux products include refrigerators, freezers, ovens, cookers, hobs, hoods, microwave ovens, dishwashers, washing machines, tumble dryers, vacuum cleaners, air conditioners, air purifiers and small domestic appliances.

KRILL DESIGN

Krill Design is an Italian design studio specialized in the development of new design products within a 100% circular and sustainable process. It was born in 2018 from the meeting of three people sharing a passion for innovation, sustainability and design: Ivan Calimani, Martina Lamperti and Yack di Maio. The consideration of the three founders is quite simple: there are already several supply chains that intercept and recover waste from the production of paper, glass and plastic, while for the organic by-products of the food chain there are no virtuous solutions. The three founders have converted this problem into an opportunity, experimenting with the creation of innovative materials, which, combined with the 3D printing method, have given rise to a successful and ecological production process. Krill Design was awarded as Best Performer for circular economy services and recognized by the World Economic Forum as an example of sustainability. Krill Design joins the BeCorp NetZero 2030 program.


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