NEWS!

Dates
19-24 February 2024

Location
IAAD. Turin

Every academic year IAAD. devotes the third week of February to research by organizing IAAD. DESIGN WORKSHOP, a synergistic workshop system that represents a moment of participated thought, whose aim is to invite students, professors, and cultural representatives to constructively confront the problems and opportunities of the community. Thoughts to be transformed into projects, all within a week of teamwork.

IAAD. Design Workshops are open to every third year IAAD. academic student and to host students’ delegations from other Italian and international colleges. Once the wider thematic area is defined, it is then organized into different workshops approaching it from different points of view.

This fourteenth edition (February 19-24, 2024), titled “DESIGN – A DIALOGUE WITHOUT BOUNDARIES,” has been planned in cooperation with Itinerari Paralleli and will focus on the concept of “border“.

DESIGN – A DIALOGUE WITHOUT BOUNDARIES

Are we aware how influenced our lives are by lines and borders that define who we are, how we live and probably more than that, what we “can’t be” as individuals and professionals? Interconnection, multichannel, cross-sectoral approaches fill our vocabulary in everyday life as designers, while the world keeps on growing and conflicting around divisions based on physical, cultural, economic boundaries.

Yet creativity can’t be confined, defined, and oriented on a straight line of purpose. That’s why, as designers, we should grasp the unstoppable need to use our potential to solve division and promote melting-pot processes and solutions for all.

Not by chance, the World Design Capital 2024 will be hosted by the binational region of San Diego (US) – Tijuana (Mexico), one of the unique experiences where physical crossing is fostering contamination on different levels and disciplines, so as in Europe, one of the next European Cultural Capital will be hosted by the cross-border cities of Gorizia (ITA) – Nova Gorica (SLO). Two clear examples of how creativity is moving to counteract a global tendency to move following boundaries and divisions. For this reason, the 2024 Design Workshop edition is asking students, teachers, and the AD Education community to imagine new opportunities and solutions to solve present divisions and contribute to the role of design as a dialogue without boundaries.

THEMATIC AREAS AND WORKSHOPS

Moving through invisible boundaries

Biases and prejudice shape our thoughts, language, and relations. How can we keep on pushing for a less hostile society, promoting the value of difference from a creative perspective?

workshop

BEYOND BOUNDARIES: TACKLING MENTAL HEALTH PREJUDICE THROUGH URBAN CULTURAL HERITAGE

Team Leaders: Giulia Sala, Irene Tozzi and Asia Mounsabi (Mad In Design)

workshop

GENERATIVE MUSIC AND SOUNDSCAPES

Team Leader: Elia Pellegrino

Physical or digital? Maybe both!

We seem doomed to an artificial future, but can human empathy and perspective still be a source for hybrid solutions to discover new worlds of phygital consistency?

workshop

VIRTUAL REALITY: A NEW TOOL FOR EDUCATION?

Team Leader: Jacopo Gottlieb

Dialogical cities and spaces

Even if under constant debate, urban spaces are still a monologue in terms of mobility, work/life rhythm, public opportunities. Equality and equity for city access is still a relevant goal that design should have as a polar star. How can the design community contaminate competences and skills to achieve inclusive communities?

workshop

BORDERLESS MOBILITY DESIGN

Team Leaders: Dario Olivero and Alessandro Argenio

workshop

LIBRARIES WITHOUT BORDERS

Team Leader: Alberto Piazzalunga (Itinerari Paralleli)

Boundaries in eco design innovation

Design has obviously accepted the need to adopt nature-based, sustainable products and services. But what is still on the agenda is how to balance consumption with a sustainable production system. What are the main obstacles, challenges, and boundaries for a full Just Transition?

workshop

DESIGN THE IMPOSSIBLE: DESIGN AND UTOPIA TO REREAD REALITY

Team Leader: Enrico Tarò

NEWS!

Date:
Wednesday, June 8, 2022

Time:
10 a.m. to 6 p.m.

The main idea of the “BRA-VERY BAR” project deals with the concept of  “the courage to change“, understood as the ability to subvert or re-design – but also re-program – the daily rituals that define styles of unsustainable life or impact on the environment.

During the workshop planned with KRILL DESIGN and ELECTROLUX the attention will be focused on the conception and realization of a new functional or emotional object (or a group of objects).

The product will be created thanks to a 3D printer wich uses, as a component material, a bio-resins derived from feed waste.

The work intends to associate the identification of the new object with a series of strong concepts, capable of conveying the idea of ​​change and the importance of triggering sustainable and circular processes.

Motivational speech by Nick Sakellariou – Electrolux Innovation – Hub Manager 

Workshop Leader: Francesco Faccin – Industrial designer & Strategic Director of Product design IAAD.

Project Leader:

• Peter Negretti – Advanced development category manager hobs at Electrolux
• Alessandra Fumagalli Romario – Krill Design Designer
• Davide Negri – Owner Davide Negri Design Studio & Product design coordinator

ELECTROLUX

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years.

They reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations.

In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. Their headquarters are located in Stockholm, Sweden, and the Electrolux share (ELUXb) is listed on Nasdaq OMX Stockholm.

Under their brands, including Electrolux, AEG and Frigidaire, they sell approximately 60 million household products in over 120 markets every year.

Electrolux products include refrigerators, freezers, ovens, cookers, hobs, hoods, microwave ovens, dishwashers, washing machines, tumble dryers, vacuum cleaners, air conditioners, air purifiers and small domestic appliances.

KRILL DESIGN

Krill Design is an Italian design studio specialized in the development of new design products within a 100% circular and sustainable process. It was born in 2018 from the meeting of three people sharing a passion for innovation, sustainability and design: Ivan Calimani, Martina Lamperti and Yack di Maio. The consideration of the three founders is quite simple: there are already several supply chains that intercept and recover waste from the production of paper, glass and plastic, while for the organic by-products of the food chain there are no virtuous solutions. The three founders have converted this problem into an opportunity, experimenting with the creation of innovative materials, which, combined with the 3D printing method, have given rise to a successful and ecological production process. Krill Design was awarded as Best Performer for circular economy services and recognized by the World Economic Forum as an example of sustainability. Krill Design joins the BeCorp NetZero 2030 program.

NEWS!

Date:
Tuesday, June 7, 2022

Time:
10 a.m. to 6 p.m.

The main idea of the “BRA-VERY BAR” project deals with the concept of  “the courage to change“, understood as the ability to subvert or re-design – but also re-program – the daily rituals that define styles of unsustainable life or impact on the environment.

In the specific case of REPOWER the attention is focused on the elaboration of some messages useful to transmit this meaning of “courage“, also connected to a conscious use of energy.

The laboratory is therefore oriented to develop, even in the synthesis of the time available, a series of Claims that may have the ambition of triggering a reflection on the theme. IAAD., In synergy with the other selected students of the AD Education Group, intends to collaborate with Scuola Holden to “design” words of interest, of impact, then taking care to finalize the output with which these can be disseminated.

Regarding this point it is assumed that cargo bike LAMBRO are used as a “display” in motion, developing effect graphics that can dress the vehicles in an original way and spread a thought.

The project of the word and that of its appearance intersect, in a laboratory that is certainly “courageous” and characterized by a certain originality of practice.

The outcomes of the Workshop could affect vehicle liveries for a semester.

The central concept of this project could inaugurate an ad-hoc communication season, it can in fact be hypothesized that, at regular intervals, the REPOWER E-Cargo Bikes can be “dressed” with different “courageous messages“, all created to raise awareness users to a more conscious use of energy resources.

Motivational speech by Makio Hasuike – Designer, architect 

Workshop Leader: Luca Scarlini – Essayist, playwright, storyteller

Project Leader:

• Alessandro Avataneo – Scuola Holden professor

REPOWER

The Repower Group, active in the electricity sector for over 100 years and with its headquarters in Poschiavo (Canton of Grisons), is among the earliest Swiss operators in generation from renewable sources and operates on the main European power exchanges as well as on the entire energy market, Swiss and Italian.

Since 2002, Repower has been active in Italy, where it has exclusively addressed to companies, generating a turnover that in 2020 exceeded one billion euros out of a total of approximately 1.6 billion of the Group, and offering its consulting approach to over 35 thousand customers in Italy.

Innovation, design and attention to sustainability are the hallmarks of Repower’s approach to the Italian market, where it boasts a rich portfolio of services and products with a pioneering spirit, focusing on the supply of commodities (electricity and gas), of charging tools and solutions for energy efficiency.

NEWS!

Data:
Mercoledì 8 Giugno 2022

Orario:
Dalle 10:00 alle 18:00

L’idea principale del progetto “BRA-VERY BAR” riguarda il concetto di avere “il coraggio di cambiare“, inteso come capacità di sovvertire o ridisegnare – ma anche ri-programmare – i rituali quotidiani che definiscono stili di vita non sostenibili o impattanti sull’ambiente.

Durante il workshop progettato con KRILL DESIGN ed ELECTROLUX l’attenzione sarà focalizzata sull’ideazione e la realizzazione di un nuovo oggetto (o gruppo di oggetti) funzionale o emozionale.

Il prodotto sarà creato grazie a una stampante 3D che utilizza, come materiale componente, una bio-resina derivata da scarti alimentari.

Il lavoro intende associare all’identificazione del nuovo oggetto una serie di concetti forti, capaci di veicolare l’idea di cambiamento e l’importanza di innescare processi sostenibili e circolari.

Motivational speech by Nick Sakellariou – Electrolux Innovation – Hub Manager 

Workshop Leader: Francesco Faccin – Industrial designer & Strategic Director of Product design IAAD.

Project Leader:

– Peter Negretti – Advanced development category manager hobs at Electrolux

– Alessandra Fumagalli Romario – Krill Design Designer

– Davide Negri – Owner Davide Negri Design Studio & Product design coordinator

A conclusione del progetto, durante un evento in streaming, i 18 progetti sono stati ufficialmente presentati a una giuria ad hoc composta dai docenti IAAD e da Paolo Pari di SkyGate, che ha poi decretato il vincitore.

Primo classificato il progetto “FLY-TO”, realizzato dagli studenti Davide Bianco Francesetti, Nicola Gadolini, Matteo Ramello ed Emanuele Angioni che si è distinto per completezza ed accuratezza; secondo classificato il progetto “AIRTO”, degli studenti Ettore Calzoni, Niccolò Casagrande, Matteo Rossetti e Andrea Zavattini, e 3° classificato, il progetto “E-VTON” di Fabio Allegri, Gabriele Combi e Pierangelo Fanizzi.

Electrolux

Electrolux è un’azienda globale leader nel settore degli elettrodomestici che da oltre 100 anni ha plasmato la vita in meglio.

Reinventiamo le esperienze di gusto, cura e benessere per milioni di persone, cercando sempre di essere in prima linea nella sostenibilità nella società attraverso le nostre soluzioni e operazioni.

Nel 2020 Electrolux ha fatturato 116 miliardi di corone svedesi e ha impiegato 48.000 persone in tutto il mondo. La loro sede si trova a Stoccolma, in Svezia, e la quota Electrolux (ELUXb) è quotata al Nasdaq OMX di Stoccolma.

Con i loro marchi, tra cui Electrolux, AEG e Frigidaire, vendono circa 60 milioni di prodotti per la casa in oltre 120 mercati ogni anno.

I prodotti Electrolux comprendono frigoriferi, congelatori, forni, cucine, piani cottura, cappe, forni a microonde, lavastoviglie, lavatrici, asciugatrici, aspirapolvere, condizionatori, purificatori d’aria e piccoli elettrodomestici.

Krill Design

Krill Design è uno studio di design italiano specializzato nello sviluppo di nuovi prodotti di design all’interno di un processo 100% circolare e sostenibile. Nasce nel 2018 dall’incontro di tre persone accomunate dalla passione per l’innovazione, la sostenibilità e il design: Ivan Calimani, Martina Lamperti e Yack di Maio. La considerazione dei tre fondatori è abbastanza semplice: esistono già diverse filiere che intercettano e recuperano gli scarti della produzione di carta, vetro e plastica, mentre per i sottoprodotti organici della filiera alimentare non esistono soluzioni virtuose. I tre fondatori hanno convertito questo problema in un’opportunità, sperimentando la realizzazione di materiali innovativi, che, uniti al metodo di stampa 3D, hanno dato vita ad un processo produttivo di successo ed ecologico. Krill Design è stato premiato come Best Performer per i servizi di economia circolare e riconosciuto dal World Economic Forum come esempio di sostenibilità. Krill Design si unisce al programma BeCorp NetZero 2030.

NEWS!

Dates
21-26 February 2022

Location
IAAD. – Via Pisa 5/d – Torino

Each A.Y. IAAD. dedicates the third week of February to research, creating the IAAD. DESIGN WORKSHOP.

A system of synergistic workshops that represent a moment of participatory reflection, whose goal is to invite students, teachers, and representatives of the world of culture to deal constructively with the problems and opportunities of the community. Reflections to be transformed into projects, in a week of combined work.

This XII edition (February 21-26, 2022), titled “INCLUSIVE IMAGINATION” is designed in cooperation with Diversity Lab and it will focus on the theme of inclusivity.

Specifically, the IAAD. Design Workshops will develop proposals for the design of the 20th Edition of the Diversity Media Awards, a recognition aimed at rewarding media products that have distinguished themselves in representing diversity in a thoughtful and respectful way.

Press release

WORKSHOP

WORKSHOP

THE CHANGE OF POINT OF VIEW

Space design for the Diversity Media Awards

Team Leader: Alessandra Chiti

I AM THE OTHER, THE OTHER IS ME

Designing the people experience for Diversity Media Awards

Team Leader: ITINERARI PARALLELI – Valentina Asquini and Kingsley Ngadiuba

EVENT TRANSPORTATION DIVERSITY

Mobility and accessibility for the Diversity Media Awards

Team Leader: DORODESIGN – Dario Olivero and Franco Nicola

EMOTIONAL HACKS

Strategy and launch campaign for the Diversity Media Awards

Team Leader: Eleonora Strozzi

STORIES IN THE SPOTLIGHT

Storyline design per i Diversity Media Awards

Team leader: Marco Ferrarini

DESIGNING FOR INCLUSIVITY: A PATH TO BECOME A CONSCIOUS THINKER

Communication campaign for the Diversity Media Awards

Team leader: Camilla Zampolini @ADORATORIO

NEWS!

Date:
4th -15th July 2022

Location:
Partner AD Education Schools

Choose summer to discover new courses

If you want to have the opportunity to learn new ways of creating and communicating with other European students with the same ideas and interests, apply for one of the two-week English courses that you can choose from the following:

– Photography workshop a Parigi con École de Condé

– Graphic Design Principles a Bordeaux con ECV

– Car Design a Torino con IAAD.

– Food Communication Design a Bologna con IAAD.

– Fashion Design a Firenze con Accademia Italiana

– Journalism and Audiovisual Lab a Berlino con HMKW

– Audiovisual Production a Madrid con CEV

– Sound Design for Advertising a Madrid con CES

– Intensive 3D artist a Madrid con CES

– Sound Engineering a Madrid con CES

This is the initiative offered by AD Education for summer 2022.

WHEN

From July 4 till July 15, 2022.

IN WHICH LANGUAGE

Summer Session are full English programs. Even if there are no requirements for a level in English, we highly recommend a B2 level to follow and understand courses.

HOW TO APPLY

Please contact us at the following address: summersession@ad-education.com,

Sébastien and Valentine will give you the application form and all information you need.

DEADLINE

You have until May 20 to apply.

HOUSING

Even if some schools will propose some housing solution, accommodation is not included in the pack. We recommend to use platforms (Airbnb, Abritel, Homeli-day…) or youth hostels.

More info: