Transportation design – 1983
Design Director in Pininfarina
I was born in 1963, near Vercelli. In 1983 I graduate in “Transportation design” at IAAD which in those years was called Scuola d’arte Applicata e Design di Torino.
In 1989 I graduate with mention in Industrial Architecture and Design at polytechnic university of Milano.
In 1985 I started my career as designer at Open Design of Torino, independent design studio founded by the designer Aldo Sessano. In 1989 I moved to Japan for working in Design Club International at Hakone, where I worked on many transportation design and industrial projects for important international japan companies.
Back to Europe (at Sitges, Spain), I was Interior Design Supervisor on many projects created for VAG group.
In 2000 I came back to Design Industriel Renault ad Chef de Projet Design Prospective at Technocentre of Guyancourt.
Later, from 2002 to 2006, I created and managed Renault Design Paris, a design center situated at Bastille, in Paris, where I created with my team many projects of prospective design, in competition against the main design center Renault.
In 2006 I was Directour de Gamme Design M1 at Technocentre, creating and enhancing the design of each models of Mégane and Scenic vehicle family.
From 2008 to 2011 I was Vice President Interior Design of Renault Group, Supervisor of strategy and Interior Design projects for each brand of the Group (Renault, Dacia, RSM). At the same time I managed the design activities for Latin America from the Brazilian studio in São Paulo.
From April 1st I am Vice President Design – Chief Creative Officer of Pininfarina S.p.A., leader of a team composed of 100 designers.
My experience at IAAD is been fundamental for my career as automotive designer. In a short period I had the possibility to learn the specifically techniques of car design, thanks to the teaching of field professionals. I also had the opportunity to compare myself with other young talents of my generation. Today I sill have a beautiful memory of that period of my life.