Master in AI Powered Design for Digital Experience

The main goal is to equip participants with the skills needed to design, experiment, and integrate AI into complex creative and design processes within a constantly evolving digital context.
The Master’s program is designed to combine theory and practice, providing comprehensive and up-to-date training through structured educational modules, experimental labs, and real-world projects in collaboration with partner companies.

The training path is structured into four main modules and a permanent laboratory:

Fundamentals
Introduces the basics of AI and machine learning, data analysis, prompting, ethical issues, market scenarios, and the main applications of Artificial Intelligence in design contexts.

Deep Dive
Explores the potential of AI in digital crafting and generative design, focusing on prototyping, human-AI interaction, automation of creative processes, and the development of advanced workflows.

Frontiers
Provides a critical and forward-looking perspective on emerging AI territories in design. Through meetings with professionals and researchers, it encourages in-depth reflection on the role of design in technological evolution.

Hands On – Thesis Project
Involves the development of a final project in collaboration with companies or partner organizations, allowing students to apply the skills acquired in a real professional context.

AI-Telier
A continuous experimentation lab, active throughout the year, that complements the educational modules by offering a space for discussion, research, and mentorship starting from creating a digital twin.

The Master’s teaching includes lectures, laboratory activities, and mandatory mentorship sessions. Students are required to participate actively and consistently, as well as to complete all assignments within each course on time. During the year, IAAD. may organize intensive workshops, meetings with industry experts, visits to studios, companies, exhibitions, or research centers, enriching the training experience and fostering direct interaction with the world of digital innovation.

ADMISSION REQUIREMENTS AND PROCEDURE

Graduates with a Bachelor’s or Master’s degree, as well as professionals wishing to specialize in new media, can apply for the Master’s program.
Applicants must demonstrate a solid general culture and a strong curiosity for fields such as art history, contemporary art, film, psychology, sociology, and literature. Additionally, technical proficiency in at least two applications within the Adobe Creative Cloud suite (Indesign, Photoshop, Illustrator, After Effects, Premiere, etc.) is required.
Admission is subject to evaluation of the application.

APPLICATION

Applications must be accompanied by the following documents:
• A copy of a valid ID (passport for international students)
• Curriculum Vitae
• Cover letter
• Portfolio

The Master’s Coordinator will evaluate the submitted applications.
IAAD. reserves the right to request an additional interview with the candidate, either on campus or remotely, if deemed necessary.
The outcome of the application will be communicated by the Orientation Office to each candidate.

Thesis

Each edition of the Master’s program includes the development of a thesis project in collaboration with a company in the sector. The design process starts with an initial briefing with the company and subsequent follow-up meetings with company representatives, leading up to the final thesis presentation.

Career Service

To provide its students with the best opportunities offered by the job market in the creative professions, IAAD. manages connections between students and the professional world, promoting the profiles of graduates to major companies in the sector.
Thanks to its network of relationships within relevant industries, IAAD. maintains an updated database of companies that regularly turn to the Institute to select young talents for their teams.

The Master in AI Powered Design for Digital Experience trains designers capable of working with awareness, creativity, and vision in the most innovative areas of digital design, strategically integrating Artificial Intelligence into the processes of ideation, development, and experimentation.
Thanks to a solid and multidisciplinary preparation, graduates of the Master’s program can take on key roles in design studios, digital agencies, R&D departments of tech companies, startups, or public institutions. They can also pursue freelance careers as independent professionals or consultants.
The skills acquired allow graduates to access both emerging roles, increasingly in demand, and traditional positions redefined with an AI-powered approach. The main career profiles include:

• UX for AI Designer:
  Designer of interfaces and interactions that enable the transparent, ethical, and effective use of Artificial Intelligence by users.
• Agentic AI Experience Designer:
  Designer specializing in creating experiences for intelligent, autonomous, and adaptive agents that actively interact with the user and environment.
• Prompt Designer / Prompt Strategist:
  Expert in crafting linguistic and visual prompts for generative models, essential in human-machine co-creation processes.
• AI Powered Product Designer:
  Professional able to integrate AI into the development of smart digital products and services, with a focus on personalization, scalability, and sustainability.
• Digital Design Innovator:
  Designer capable of driving change within teams and organizations, introducing new design models enabled by AI.

In addition to these, the Master also prepares students for cross-disciplinary and evolving roles, adaptable and reinventable over time, such as:

• Experience Strategist
• Human-AI Interaction Specialist
• Digital Prototyper
• Creative Technologist

The Master’s program does not simply train professionals for today’s market: it opens the door to shaping the professions of the future, offering a mindset that is design-oriented, critical, and responsible, essential for those who wish to help build an evolved, ethical, and human-centered digital design practice.

IAAD. supports students by offering scholarships that partially cover the tuition fee for the Master’s program, along with subsidized financing options to continue their studies.
Scholarships are awarded at the sole discretion of the evaluation committee, following an assessment of the documents submitted with the application. The main selection criteria include:
• Personal portfolio
• Educational background / obtained degrees
• Cover letter

The number of scholarships available is limited compared to the number of applications received. Therefore, it is important to submit a complete and well-prepared application.
Successful applicants will receive an official notification by e-mail.
For more information on all available funding options, click the following button: