Digital communication, multimedia, entertainment, big data, internet of things. A world that creative people today need to know to become professionals updated in the near future.

The easiest way to define ‘digital communication’ is to say that it includes all the initiatives of communication, advertising and marketing conveyed through digital tools of nature: web platforms, mobile application, multimedia, games and interactive applications, digital signage, virtual and augmented reality, semantic ontologies, etc.. It is a vast area, which also tends to continually expand its borders from the point of view of technological innovation and from the methods of use for information purposes, business and entertainment.

The main objective of the Degree in Digital Communication is to train professionals who, without giving up the usual prerogatives of the ‘creative’ (imagination, lateral thinking, literary and iconographic, aesthetic taste and artistic sensibility), are able to dialogue with the public through digital media and to exploit the opportunities offered by developments in almost continuous cycle of computer science.

The course is divided into 3 main areas, one of which focuses on skill eminently ‘creative’ (capacity building membership, copywriting and content management, art direction and design in general), another on the cultural background and information necessary to those who work in this field (history of new media, digital business models, fundamentals of computer science and ergonomics), and another on technical skills such (application software, programming environment and the mobile web, search engine optimization, management social media and techniques of project development). Special attention is finally devoted to semantic technologies, the big data and internet of things. Each of these aspects is dealt with from the point of view of theoretical and conceptual, is – and this is a definite factor in qualifying compared to other university experience – from the standpoint of practical-application through projects in partnership with industry leaders.



I level Academic Diploma in Graphic and Publishing Design (DIPL01) Specialization in Communication Design – Digital Communication

Seat: Turin/Bologna Language: Italian  

Three-year course syllabus

scientific-academic area

learning environment



History and culture of communication

– History of visual communication

– Culture and graphic of design

Sciences of communication

Theory of communication

Graphic techniques

Layout techniques

Multimedia techniques

Digital imaging

Communication sociology and anthropology

Communication sociology

Representation methods and tools

Representation methods and tools






Communication design for new media

– Art direction

– Brand identity

– Social communication

– Web project management

Communication techniques and languages

– Media copywriting

– Brand communication

Design methodology

Design methodology

Product design

Product design (Usability)

Communication design / Systems design

Characterizing subjects annually activated by Academic Board






Multimedia design

– Multimedia software

– Multimedia design

Sciences and languages of perception

Theory of perception

Economy and business management


Professional activity management

Professional activity management

Analysis and representation of shape and project

Representation techniques and languages

Image graphic design

– Illustration

– Graphic design

– Type design



English language

















total CREDITS 180

Digital communication design, schedule for the current academic year

The opening of the academic year is expected in the first week of October, with the usual ceremony.

The ordinary lessons begin 1 week after, according to the time-schedule, and take place from Monday to Friday, while activities on Saturday can occasionally be inserted. Any extraordinary lectures and seminars are provided with due notice.

Lessons ordinarily follow the schedule published on the Notice Board before the beginning of each semester.

It’s a good idea to check the daily schedule posted on the Notice Board to check for any changes and classrooms in which lessons take place.


Academic Year Opening

  • 2nd and 3rd years: October
  • 1st years: October

I Semester

  • 2nd and 3rd years: October / January
  • 1st years: October / January

Design Workshop – only 2nd and 3rd years

  • February

II Semester

  • February / May

Exams and thesis:

  • I ordinary session: February
  • II ordinary session: June (1st and 2nd years)
  • II ordinary session: June (3rd years)
  • I extraordinary session: June
  • II extraordinary session: September
  • Thesis Ordinary Session: June / July  

Weeks off ordinary lessons:

  • February (1st years)
  • January / February (2nd and 3rd years)
  • June

During these weeks, students are required to ensure the availability to participate in any additional classes or catch lessons. The schedule is subject to changes which will be duly communicated.

Digital communication design, informations about the exam sessions of the current academic year

Students are admitted to the examination sessions (2 per academic year) only if they are up to date with payments, are not over the minimum attendance required and – if any – have successfully passed the midterm checks for each subject.

In case of failure of one or more examinations in the ordinary session, students will have access to the call of the extraordinary exam sessions (2 per academic year).

The procedures to access the exam sessions are contained in the Institute Regulation, given annually to students and available at the Didactic Office.

Exams and thesis:

– 1st ordinary session: February  – 2nd ordinary session: June (1st and 2nd years) – 2nd ordinary session: June (3rd years) – 1st extraordinary session: June  – 2nd extraordinary session: September  – Thesis Ordinary Session: from June to July 

Digital communication design, thesis

To achieve the qualification at the end of the third year of the course, IAAD students must submit two theses: a Specialization thesis and an Individual thesis, in addition to the Personal Portfolio.

The Specialization thesis different for each specialization, to be carried out in working groups, is the realization of a project specified by the Institute, consistent with the various issues of the syllabus.

The Specialization thesis is held under the supervision of the Department Coordinator and the 3rd year professors, with the support of external interventions – partner companies and their referents.

The Individual Thesis consists of an individua