Visual communication, advertising, copywriting, new media… This and much more in IAAD Department of Communication and Graphic Design

IAAD “Communication and graphic design” department opened in Turin in 1978 and over the years expanded its expertise closer to the world of web, multimedia and new media in general. The training of advertising and communication professionals, able of producing and transmitting images and messages specialist is the primary objective of the course.

Non only graphic design

Focused training will enable students to be realized in the vast field of communication and advertising, with a due distinction: on the one hand there is advertising in the strict sense, the one of the great campaigns, television commercials, etc., and the other side there is all that concerns the so-called ‘communication’, which ranges from corporate to the semantic web, from packaging to news reports, from documentaries screenplay to by mobile applications. Of course the boundaries are far from clear and focused. For this reason, the course trains both advertising and communication professionals.

This type of training should take into account many aspects, primarily curiosity and culture. The first lessons are devoted to the history of advertising, photography and video-making, but a good advertiser should always be interested in what is new and surprising in the modern world. Technical knowledge is also required: Photoshop, Illustrator, InDesign, After Effects, Premiere and Dreamweaver, Maya for 3D modelling, Avid or Final Cut for video post-production, Joomla or Word Press for cms.

Past and future meet in the  nelle tecniche di comunicazione trasmesse

Among the technicalities, it is essential also typography, or the knowledge of the font and the foundations of their design. In the digital domain, finally, SEO (Search Engine Optimization) and SMO (Social Media Optimization) are now essential technical knowledge. Of course, these concepts are part of the syllabus.

At IAAD we think “you end up with a creative”. Talent and good predisposition originally help, but the truth is that creative imagination is nothing but associative capacity: the creative creates associations between words, sounds, images and graphemes, braver and wilder than usually produced by someone who is not creative. The associative capacity can be developed, it is like a muscle that you train at gym: IAAD is a gym for development of associative muscle and the tools are called benchmarking, mind mapping, brainstorming, card sorting…

Creative after IAAD however, are not supermen. They are good fishermen, fishing enthusiasts to the constant search for the mythical “fish with scales of gold,” capable and patients, aware that only with a careful study of the prey they’ll be able to capture it. However it ends, and usually it ends well, this fisherman deserves respect, the esteem and respect that you have a genuine creative.

At the end of the course, IAAD creative can find a professional position as an art director or copywriter, but also as an illustrator, visualizer, packaging designer, photographer, web designer, app designer, screenwriter, event managers, production designer, video maker, type designer, logo designer, accounts, marketing consultant, public relations manager, animation designer… All these thanks to the active support of IAAD partner companies through the creation of special classes, company visits, workshops, seminars, internships, thesis projects and offer students opportunities to work aside of the most important national and international agencies.