Visual communication, advertising, copywriting, new media… This and much more in IAAD Department of Communication and Graphic Design

IAAD “Communication and graphic design” department opened in Turin in 1978 and over the years expanded its expertise closer to the world of web, multimedia and new media in general. The training of advertising and communication professionals, able of producing and transmitting images and messages specialist is the primary objective of the course.

Non only graphic design

Focused training will enable students to be realized in the vast field of communication and advertising, with a due distinction: on the one hand there is advertising in the strict sense, the one of the great campaigns, television commercials, etc., and the other side there is all that concerns the so-called ‘communication’, which ranges from corporate to the semantic web, from packaging to news reports, from documentaries screenplay to by mobile applications. Of course the boundaries are far from clear and focused. For this reason, the course trains both advertising and communication professionals.

This type of training should take into account many aspects, primarily curiosity and culture. The first lessons are devoted to the history of advertising, photography and video-making, but a good advertiser should always be interested in what is new and surprising in the modern world. Technical knowledge is also required: Photoshop, Illustrator, InDesign, After Effects, Premiere and Dreamweaver, Maya for 3D modelling, Avid or Final Cut for video post-production, Joomla or Word Press for cms.

Past and future meet in the  nelle tecniche di comunicazione trasmesse

Among the technicalities, it is essential also typography, or the knowledge of the font and the foundations of their design. In the digital domain, finally, SEO (Search Engine Optimization) and SMO (Social Media Optimization) are now essential technical knowledge. Of course, these concepts are part of the syllabus.

At IAAD we think “you end up with a creative”. Talent and good predisposition originally help, but the truth is that creative imagination is nothing but associative capacity: the creative creates associations between words, sounds, images and graphemes, braver and wilder than usually produced by someone who is not creative. The associative capacity can be developed, it is like a muscle that you train at gym: IAAD is a gym for development of associative muscle and the tools are called benchmarking, mind mapping, brainstorming, card sorting…

Creative after IAAD however, are not supermen. They are good fishermen, fishing enthusiasts to the constant search for the mythical “fish with scales of gold,” capable and patients, aware that only with a careful study of the prey they’ll be able to capture it. However it ends, and usually it ends well, this fisherman deserves respect, the esteem and respect that you have a genuine creative.

At the end of the course, IAAD creative can find a professional position as an art director or copywriter, but also as an illustrator, visualizer, packaging designer, photographer, web designer, app designer, screenwriter, event managers, production designer, video maker, type designer, logo designer, accounts, marketing consultant, public relations manager, animation designer… All these thanks to the active support of IAAD partner companies through the creation of special classes, company visits, workshops, seminars, internships, thesis projects and offer students opportunities to work aside of the most important national and international agencies.

Department President: Emanuele Saffirio

Strategic Director: Aurelio Tortelli

Coordinator of the First Level Academic Diploma: Andrea Bozzo


I level Academic Diploma in Graphic and Publishing Design (DIPL01) Specialization in Communication Design

Seat: Turin/Bologna Language: Italian  

Three-year course syllabus

scientific-academic area

learning environment



History and culture of communication

– History of visual communication

– Culture and graphic of design 

Sciences of communication

Theory of communication

Graphic techniques

Layout techniques

Multimedia techniques

Digital imaging

Communication sociology and anthropology

Communication sociology

Representation methods and tools

Representation methods and tools






Communication design

– Art direction

– Brand identity

– Social communication

– Web project management

Communication techniques and languages

– Media copywriting

– Brand communication

Design methodology

Design methodology

Product design

Packaging design

Communication design / Systems design

Characterizing subjects annually activated by Academic Board






Multimedia design

– Multimedia software

– Multimedia design

Sciences and languages of perception

Theory of perception

Economy and business management


Professional activity management

Professional activity management

Analysis and representation of shape and project

Representation techniques and languages

Image graphic design

– Illustration

– Graphic design

– Type design



English language

















total CREDITS 180

Communication design, schedule for the current academic year

The opening of the academic year is expected in the first week of October, with the usual ceremony.

The ordinary lessons begin 1 week after, according to the time-schedule, and take place from Monday to Friday, while activities on Saturday can occasionally be inserted. Any extraordinary lectures and seminars are provided with due notice.

Lessons ordinarily follow the schedule published on the Notice Board before the beginning of each semester.

It’s a good idea to check the daily schedule posted on the Notice Board to check for any changes and classrooms in which lessons take place.


Academic Year Opening

  • 2nd and 3rd years: October
  • 1st years: October

I Semester

  • 2nd and 3rd years: October / January
  • 1st years: October / January

Design Workshop – only 2nd and 3rd years

  • February

II Semester

  • February / May

Exams and thesis:

  • I ordinary session: February
  • II ordinary session: June (1st and 2nd years)
  • II ordinary session: June (3rd years)
  • I extraordinary session: June
  • II extraordinary session: September
  • Thesis Ordinary Session: June / July  

Weeks off ordinary lessons:

  • February (1st years)
  • January / February (2nd and 3rd years)
  • June

During these weeks, students are required to ensure the availability to participate in any additional classes or catch lessons. The schedule is subject to changes which will be duly communicated.

Communication design, informations about the exam sessions of the current academic year

Students are admitted to the examination sessions (2 per academic year) only if they are up to date with payments, are not over the minimum attendance required and – if any – have successfully passed the midterm checks for each subject.

In case of failure of one or more examinations in the ordinary session, students will have access to the call of the extraordinary exam sessions (2 per academic year).

The procedures to access the exam sessions are contained in the Institute Regulation, given annually to students and available at the Didactic Office.

Exams and thesis: – 1st ordinary session: February  – 2nd ordinary session: June (1st and 2nd years) – 2nd ordinary session: June (3rd years) – 1st extraordinary session: June  – 2nd extraordinary session: September  – Thesis Ordinary Session: from June to July 

Communication design, thesis

To achieve the qualification at the end of the third year of the course, IAAD students must submit two theses: a Specialization thesis and an Individual thesis, in addition to the Personal Portfolio.

The Specialization thesis different for each specialization, to be carried out in working groups, is the realization of a project specified by the Institute, consistent with the various issues of the syllabus.

The Specialization thesis is held under the supervision of the Department Coordinator and the 3rd year professors, with the support of external interventions – partner companies and their referents.

The Individual Thesis consists of an individual project that the student will perform in total autonomy, identifying a theme, a partner with its referent (External Mentor) and a supervisor in the faculty IAAD (Academic Mentor).

The ordinary session of the thesis is planned for each year in July.