Masterclass: New Media & Digital Marketing Models

Event
Masterclass

Date:
November 24, 2025

Time:
6 P.M. – 7 P.M.

Campus:
IAAD. Torino

Where:
Online on Zoom

Event Type:
Webinar / Masterclass

For further information:
[email protected]
011 548868

This Masterclass offers a first look into the New Media & Digital Marketing Models course — a program built around strategic frameworks and real-world exercises that help future marketers design, test, and optimize campaigns through creativity, data, and design thinking.

Digital marketing is evolving at an unprecedented pace: new platforms, tools, and creative methods are redefining how brands communicate and how professionals build their careers.
The challenge today isn’t just keeping up with change — it’s learning to design systems that make innovation measurable, collaborative, and human-centered.

Key topics will include:

• The evolution of digital job roles and career paths
• Generative AI and augmented creativity
• Social media and new languages: from the creator economy to microvideo
• Omnichannel strategies and user experience personalization
• Collaborative design-thinking workshop: building a campaign flow using canvas-based methods
• How inclusivity, sustainability, and ethics are shaping the future of digital marketing

WHO IS THIS MASTERCLASS FOR?

This Masterclass is open to university students, young professionals, and anyone interested in building a career in digital marketing, communication, and media.

Participants will have the opportunity to engage directly with Matteo Cardamone, Master Professor, to explore how design thinking and strategic creativity are transforming the marketing landscape.
Some former students will also join to share their experiences and the projects they developed during the course.

HOW TO JOIN

Participation is free, but spots are limited.
👉 Fill out the form to reserve your seat!