SEDUCING THE ORACLE

NEWS!

Dates
17-22 February 2025

Location
IAAD. Turin

THEME AREA

The Oracle’s AI code: seeing the future of design

AI’s data-crunching abilities allow it to anticipate design trends, predicting what’s next before it even happens. By analysing vast datasets, AI helps designers peek into the future, setting the course for new creative paths, staying ahead of the curve, suggesting styles and themes likely to resonate. But if AI drives trends, does it limit originality by nudging designers toward predictability? Will we create self-fulfilling prophecies?

WORKSHOP

Combining trend analysis, expert opinions, patterns, simulations, economic and social data, history and other information, AI can help designers and creatives identify tastes and trends in an almost prophetic way. A system so perfect that someone has already predicted the end of creative professions: if artificial intelligence can imagine the future, it can shape it.

In the workshop we will analyze the differences between the way creatives work on inspiration and research and the way AI performs the same task. We will look for the human touch that makes creatives still indispensable. We will be accompanied by UX designers and researchers. Together we will try to identify those wonderful “flaws in the system” that we call inspiration, creativity, genius.

We will imagine how to create a relationship between human creativity and the predictive capacity of artificial intelligence, in a way that helps human creatives preserve the task of shaping the future.

TEAM LEADER

Livio Milanesio

Strategy and Storytelling Director in Wedoo, educator and author. Over the past few years he has been part of the research team for the use and implementation of AI in the production process of design, CGI and content of Wedoo. He has coordinated and directed brand experience activities in the design world for automotive industries, fashion and design.

RESULTS

Can artificial intelligence support the creative process to the point of predicting future trends?
Students from six different countries around the world brought theoretical reflection to confront reality by designing a pocket assistant for creatives.

Following the principles of user-centered design, Marco Rubiola—who was for years the right-hand man of Oliviero Toscani—was interviewed, and the process of inspiration, needs, and challenges of creative work were analyzed. The final result is an intelligent assistant that, by naturally interacting with Marco (and creatives of all kinds), helps him select sources of inspiration, organize ideas, and coordinate the work team.

By actively participating in thousands of inventive processes, this intelligent agent could be capable of engaging in fruitful conversations with creatives, helping them to imagine and predict upcoming trends.