Car designers study in Torino: IAAD di Transportation design department

IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 the Department of “Transportation design is entitled in memory of Andrea Pininfarina. Since 2016, Giorgetto Giugiaro is its President and Maestro.

The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability.

Designing a vehicle does not just mean giving birth to a show car. The aim of the course is to train aware designers, transmitting them the importance of knowing the referring market and the society that embodies it: designing today must take into account technological, social, marketing needs, budget constraints and environmental sustainability.

Designing is about allowing people to continue moving from one place to another efficiently, even having fun, but limiting as much as possible the environmental and economic impacts.

Transportation design syllabus provides a foundation disciplines such as history and criticism of design, to move gradually to more specific subjects such as theory of perception, Gestalt psychology, basic design, science and technology of materials, techniques of representation, design of the product system, car design, motorcycle and scooter design… And then, of course, free-hand drawing software and aid in the design, such as Photoshop, Alias and Rhino.

Torino and car design

Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international automotive industry: the great Italian production of Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confirm this today also Chinese design companies choose Turin as European seat.

Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities and internships.

IAAD has also many partnerships with international companies like Renault, Yamaha, Ducati, Volkswagen, Piaggio, Honda, Mercedes… offering its students several opportunities to work alongside leading international experts.


I level Academic Diploma in Design (DIPL02) Specialization in Design of Transportation means

Seat: Turin Language: English/Italian

Three-year course syllabus

scientific-academic area

learning environment



Sciences of communication

Design semiotics

Representation methods and tools

– Projective geometry

– Geometrical drawing

History and culture of design

– History of arts and techniques

– History and critique of design

Mathematics and physical sciences

Design physics

Science and technology of materials

Science and technology of materials






Product design

– Composition

– Product design

– Transportation design

Systems design

Mobility design

Product engineering

Product engineering

Basic Design

Basic Design

Production technologies

– Production technologies

– Product life-cycle evaluation







Multimedia elements



Sociology and anthropology of design

Sociology of design

Sciences and languages of perception

Visual research

Economy and enterprise management


Professional activity management

Professional activity management

Image graphic design

Image graphic design

Communication design

Communication design

Analysis and representation of shape and project


Project representation and communication techniques




English language

















total CREDITS 180

Transportation design, schedule for the current academic year

The opening of the academic year is expected in the first week of October, with the usual ceremony.

The ordinary lessons begin 1 week after, according to the time-schedule, and take place from Monday to Friday, while activities on Saturday can occasionally be inserted. Any extraordinary lectures and seminars are provided with due notice.

Lessons ordinarily follow the schedule published on the Notice Board before the beginning of each semester.

It’s a good idea to check the daily schedule posted on the Notice Board to check for any changes and classrooms in which lessons take place.


Academic Year Opening

  • 2nd and 3rd years: October
  • 1st years: October

I Semester

  • 2nd and 3rd years: October / January
  • 1st years: October / January

Design Workshop – only 2nd and 3rd years

  • February

II Semester

  • February / May

Exams and thesis:

  • I ordinary session: February
  • II ordinary session: June (1st and 2nd years)
  • II ordinary session: June (3rd years)
  • I extraordinary session: June
  • II extraordinary session: September
  • Thesis Ordinary Session: June / July  

Weeks off ordinary lessons:

  • February (1st years)
  • January / February (2nd and 3rd years)
  • June

During these weeks, students are required to ensure the availability to participate in any additional classes or catch lessons. The schedule is subject to changes which will be duly communicated.

Transportation design, information about exam session of the current academic year

Students are admitted to the examination sessions (2 per academic year) only if they are up to date with payments, are not over the minimum attendance required and – if any – have successfully passed the midterm checks for each subject.

In case of failure of one or more examinations in the ordinary session, students will have access to the call of the extraordinary exam sessions (2 per academic year).

The procedures to access the exam sessions are contained in the Institute Regulation, given annually to students and available at the Didactic Office.

Exams and thesis: – 1st ordinary session: February  – 2nd ordinary session: June (1st and 2nd years) – 2nd ordinary session: June (3rd years) – 1st extraordinary session: June  – 2nd extraordinary session: September  – Thesis Ordinary Session: from June to July 

Transportation design, thesis

To achieve the qualification at the end of the third year of the course, IAAD students must submit two theses: a Specialization thesis and an Individual thesis, in addition to the Personal Portfolio.

The Specialization thesis different for each specialization, to be carried out in working groups, is the realization of a project specified by the Institute, consistent with the various issues of the syllabus.

The Specialization thesis is held under the supervision of the Department Coordinator and the 3rd year professors, with the support of external interventions – partner companies and their referents.

The Individual Thesis consists of an individual project that the student will perform in total autonomy, identifying a theme, a partner with its referent (External Mentor) and a supervisor in the faculty IAAD (Academic Mentor).

The ordinary session of the thesis is planned for each year in July.

Giorgetto Giugiaro President and Maestro of IAAD IAAD Transportation design departmentIAAD_Giugiaro_web

Giorgetto Giugiaro is the designer of the century, a jury of journalists from around the world has officially crowned the “Car Designer of the Century” (Los Angeles 1999). That of Giugiaro is, in fact, a professional experience that crossed the industrial destiny of all the biggest car brands.

The problem to devote to students has always been the time, a luxury in a job like mine. I will do it gladly with the certainty that my efforts will be amply rewarded by their successes. Students need to dream and this needs a solid foundation. I’ll be there, and as always, I will do it with passion. Giving a university space will also be a way to continue the dialogue with the world of culture and with its actors who have proved attentive to the future and to the continuous changes – says Giugiaro.