The Bachelor in Product Design will be your springboard to a career as a Product Designer full of success

IAAD “Industrial design” department opened in 2005 as a natural evolution of the thirty-year expertise on product and visual communication.

The industrial design is concerned with the complex relationship between man and matter, declined in shapes and innovative features, useful and functional: from high-tech to fashion, from accessories to appliance, from objects of luxury to everyday use.

The industrial designer is a professional therefore able to implement innovative projects taking into account the needs of the end user and the prerogatives of systems production.

Gradual assimilation of all the skills necessary to operate in the field of industrial design

IAAD teaching method is based on Art College in Pasadena system, perhaps the most famous design school in the world, and provides for the gradual assimilation of four different skills: drawing, software use, modelling and final presentation of the product.

You begin by picking up a pencil and learn to manage the stretch and the prospect to place the object on the page, placing lights and shadows to perform the three-dimensionality. Of course, you must also learn to manage it all with specific software, in our case especially Photoshop, Illustrator and Rhino. Then you move on to the verbal description of the product and to modelling.

Program starts with the design of very simple things, to move progressively towards more complex and articulated projects: tools, clothing, appliances, and boats… During the last year you work in close collaboration with companies, which sponsor the projects and play the dual role of commissions and mentors.

Industrial design, a sector that provides countless opportunities

The field of industrial design is so wide that offers different opportunities to those who prove to be good professionals. Some people are more proficient with the computer, some other with drawing, some with presentation and communication, some with team management. Locating your specific talent and understanding what you should focus on and what not, is a milestone in personal learning process.

All this is facilitated by the active support of the partner companies of IAAD “Industrial design” department – special lectures, company visits, workshops, seminars, internships, projects and thesis – that provide students with opportunities to work with important designers from national and international companies.

  Department President: Stefano Giovannoni Strategic Director: Davide Adriano Coordinator of the First Level Academic Diploma: Davide Negri


I level Academic Diploma in Design (DIPL02) Specialization in Product design

Seat: Turin/Bologna Language: Italian  

Three-year course syllabus

scientific-academic area

learning environment



Sciences of communication

Design semiotics

Representation methods and tools

Drawing and geometric representation

History and culture of design

– History and culture of design

– History and critique of contemporary design

Mathematics and physical sciences

Design physics

Science and technology of materials

Science and technology of materials






Basic Design

Basic design

Product design

– Composition

– Product design

Systems design

Product system design

Production technologies

– Production technologies

– Product life-cycle evaluation

Product design / Systems design

Characterizing subjects annually activated by Academic Board






Analysis and representation of shape and project

Representation techniques and languages


– Multimedia elements

– Image graphic elaboration

Project representation and communication techniques

– Rendering

– Operative technical drawing

Sciences and languages of perception

Theory of perception



Professional activity management

Professional activity management

Sociology and anthropology of design

Sociology of design

Image graphic design

Image graphic design



English language

















total CREDITS 180

Product design, schedule for the current academic year

The opening of the academic year is expected in the first week of October, with the usual ceremony.

The ordinary lessons begin 1 week after, according to the time-schedule, and take place from Monday to Friday, while activities on Saturday can occasionally be inserted. Any extraordinary lectures and seminars are provided with due notice.

Lessons ordinarily follow the schedule published on the Notice Board before the beginning of each semester.

It’s a good idea to check the daily schedule posted on the Notice Board to check for any changes and classrooms in which lessons take place.


Academic Year Opening

  • 2nd and 3rd years: October
  • 1st years: October

I Semester

  • 2nd and 3rd years: October / January
  • 1st years: October / January

Design Workshop – only 2nd and 3rd years

  • February

II Semester

  • February / May

Exams and thesis:

  • I ordinary session: February
  • II ordinary session: June (1st and 2nd years)
  • II ordinary session: June (3rd years)
  • I extraordinary session: June
  • II extraordinary session: September
  • Thesis Ordinary Session: June / July  

Weeks off ordinary lessons:

  • February (1st years)
  • January / February (2nd and 3rd years)
  • June

During these weeks, students are required to ensure the availability to participate in any additional classes or catch lessons. The schedule is subject to changes which will be duly communicated.

Product design, informations on the exams session for the current academic year

Students are admitted to the examination sessions (2 per academic year) only if they are up to date with payments, are not over the minimum attendance required and – if any – have successfully passed the midterm checks for each subject.

In case of failure of one or more examinations in the ordinary session, students will have access to the call of the extraordinary exam sessions (2 per academic year).

The procedures to access the exam sessions are contained in the Institute Regulation, given annually to students and available at the Didactic Office.

Exams and thesis: – 1st ordinary session: February  – 2nd ordinary session: June (1st and 2nd years) – 2nd ordinary session: June (3rd years) – 1st extraordinary session: June  – 2nd extraordinary session: September  – Thesis Ordinary Session: from June to July 

Product design, thesis

To achieve the qualification at the end of the third year of the course, IAAD students must submit two theses: a Specialization thesis and an Individual thesis, in addition to the Personal Portfolio.

The Specialization thesis different for each specialization, to be carried out in working groups, is the realization of a project specified by the Institute, consistent with the various issues of the syllabus.

The Specialization thesis is held under the supervision of the Department Coordinator and the 3rd year professors, with the support of external interventions – partner companies and their referents.

The Individual Thesis consists of an individual project that the student will perform in total autonomy, identifying a theme, a partner with its referent (External Mentor) and a supervisor in the faculty IAAD (Academic Mentor).

The ordinary session of the thesis is planned for each year in July.