{"id":11057,"date":"2025-02-21T15:19:05","date_gmt":"2025-02-21T14:19:05","guid":{"rendered":"https:\/\/www.iaad.it\/?page_id=11057"},"modified":"2025-02-24T14:44:30","modified_gmt":"2025-02-24T13:44:30","slug":"seducing-the-oracle","status":"publish","type":"page","link":"https:\/\/www.iaad.it\/en\/seducing-the-oracle\/","title":{"rendered":"Seducing the Oracle"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-b428c401 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-45-font-size\"><strong>SEDUCING THE ORACLE<\/strong><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-cef26bc0 wp-block-group-is-layout-constrained\">\n<p class=\"has-25-font-size wp-block-paragraph\">curated by <strong><strong>Livio Milanesio<\/strong><\/strong><\/p>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:100px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-22-font-size\">NEWS!<\/h3>\n\n\n\n<p class=\"has-16-font-size wp-block-paragraph\"><strong>Dates<\/strong><br>17-22 February 2025<\/p>\n\n\n\n<p class=\"has-16-font-size wp-block-paragraph\"><strong>Location<\/strong><br>IAAD. Turin<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>THEME AREA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Oracle\u2019s AI code: seeing the future of design<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u2019s data-crunching abilities allow it to anticipate design trends, predicting what\u2019s next before it even happens. By analysing vast datasets, AI helps designers peek into the future, setting the course for new creative paths, staying ahead of the curve, suggesting styles and themes likely to resonate. But if AI drives trends, does it limit originality by nudging designers toward predictability? Will we create self-fulfilling prophecies?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WORKSHOP<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combining trend analysis, expert opinions, patterns, simulations, economic and social data, history and other information, AI can help designers and creatives identify tastes and trends in an almost prophetic way. A system so perfect that someone has already predicted the end of creative professions: if artificial intelligence can imagine the future, it can shape it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the workshop we will analyze the differences between the way creatives work on inspiration and research and the way AI performs the same task. We will look for the human touch that makes creatives still indispensable. We will be accompanied by UX designers and researchers. Together we will try to identify those wonderful \u201cflaws in the system\u201d that we call inspiration, creativity, genius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will imagine how to create a relationship between human creativity and the predictive capacity of artificial intelligence, in a way that helps human creatives preserve the task of shaping the future.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-25-font-size wp-block-paragraph\"><strong>TEAM LEADER<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Livio Milanesio<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Strategy and Storytelling Director in Wedoo, educator and author. Over the past few years he has been part of the research team for the use and implementation of AI in the production process of design, CGI and content of Wedoo. He has coordinated and directed brand experience activities in the design world for automotive industries, fashion and design.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"1251\" src=\"https:\/\/www.iaad.it\/wp-content\/uploads\/2025\/02\/imm_WS3_SEDUCING-THE-ORACLE-1850x1251-2.jpg\" alt=\"Can artificial intelligence support the creative process to the point of predicting future trends?\" class=\"wp-image-11149\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-25-font-size wp-block-paragraph\"><strong>RESULTS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can artificial intelligence support the creative process to the point of predicting future trends?<br>Students from six different countries around the world brought theoretical reflection to confront reality by designing a pocket assistant for creatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the principles of user-centered design, Marco Rubiola\u2014who was for years the right-hand man of Oliviero Toscani\u2014was interviewed, and the process of inspiration, needs, and challenges of creative work were analyzed. The final result is an intelligent assistant that, by naturally interacting with Marco (and creatives of all kinds), helps him select sources of inspiration, organize ideas, and coordinate the work team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By actively participating in thousands of inventive processes, this intelligent agent could be capable of engaging in fruitful conversations with creatives, helping them to imagine and predict upcoming trends.<\/p>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:70px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:68px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:40px\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEDUCING THE ORACLE curated by Livio Milanesio NEWS! Dates17-22 February 2025 LocationIAAD. Turin THEME AREA The Oracle\u2019s AI code: seeing the future of design AI\u2019s data-crunching abilities allow it to anticipate design trends, predicting what\u2019s next before it even happens. By analysing vast datasets, AI helps designers peek into the future, setting the course for [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11057","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/pages\/11057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/comments?post=11057"}],"version-history":[{"count":3,"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/pages\/11057\/revisions"}],"predecessor-version":[{"id":11152,"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/pages\/11057\/revisions\/11152"}],"wp:attachment":[{"href":"https:\/\/www.iaad.it\/en\/wp-json\/wp\/v2\/media?parent=11057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}