{"id":2428,"date":"2022-06-07T17:22:00","date_gmt":"2022-06-07T15:22:00","guid":{"rendered":"https:\/\/www.iaad-staging.it\/?post_type=news&p=2428"},"modified":"2024-07-11T12:43:38","modified_gmt":"2024-07-11T10:43:38","slug":"the-energy-of-brave-words","status":"publish","type":"news","link":"https:\/\/www.iaad.it\/en\/news\/fuorisalone-bravery-bar\/workshop-repower-iaad\/","title":{"rendered":"The energy of brave words"},"content":{"rendered":"
News ed eventi<\/a>The energy of brave words<\/div>\n\n\n

The energy of brave words<\/h1><\/div>\n\n\n\n
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in collaboration with REPOWER<\/p>\n<\/div>\n\n\n

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NEWS!<\/h3>\n\n\n\n

Date<\/strong><\/strong>:
Tuesday, June 7, 2022<\/p>\n\n\n\n

Time<\/strong>:<\/strong>
10 a.m. to 6 p.m.<\/p>\n<\/div>\n\n\n\n

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The main idea of the \u201cBRA-VERY BAR<\/strong>\u201d project deals with the concept of  \u201cthe courage to change<\/strong>\u201c, understood as the ability to subvert or re-design \u2013 but also re-program \u2013 the daily rituals that define styles of unsustainable life or impact on the environment.<\/em><\/p>\n\n\n\n

In the specific case of REPOWER the attention is focused on the elaboration of some messages useful to transmit this meaning of \u201ccourage<\/strong>\u201c, also connected to a conscious use of energy.<\/p>\n\n\n\n

The laboratory is therefore oriented to develop, even in the synthesis of the time available, a series of Claims that may have the ambition of triggering a reflection on the theme. IAAD<\/strong>., In synergy with the other selected students of the AD Education Group<\/strong>, intends to collaborate with Scuola Holden<\/strong> to \u201cdesign\u201d words of interest, of impact, then taking care to finalize the output with which these can be disseminated.<\/p>\n\n\n\n

Regarding this point it is assumed that cargo bike LAMBRO<\/strong> are used as a \u201cdisplay\u201d in motion, developing effect graphics that can dress the vehicles in an original way and spread a thought.<\/p>\n\n\n\n

The project of the word and that of its appearance intersect, in a laboratory that is certainly \u201ccourageous\u201d and characterized by a certain originality of practice.<\/p>\n\n\n\n

The outcomes of the Workshop could affect vehicle liveries for a semester.<\/p>\n\n\n\n

The central concept of this project could inaugurate an ad-hoc communication season, it can in fact be hypothesized that, at regular intervals, the REPOWER E-Cargo Bikes can be \u201cdressed\u201d with different \u201ccourageous messages<\/strong>\u201c, all created to raise awareness users to a more conscious use of energy resources.<\/p>\n\n\n\n

Motivational speech by Makio Hasuike <\/strong>\u2013 Designer, architect <\/p>\n\n\n\n

Workshop Leader: Luca Scarlini \u2013 <\/strong>Essayist, playwright, storyteller<\/p>\n\n\n\n

Project Leader:<\/p>\n\n\n\n