{"id":2068,"date":"2022-03-04T12:18:36","date_gmt":"2022-03-04T11:18:36","guid":{"rendered":"https:\/\/www.iaad-staging.it\/?post_type=corsi&p=2068"},"modified":"2026-01-13T08:29:23","modified_gmt":"2026-01-13T07:29:23","slug":"transportation-design-automotive-interaction-design","status":"publish","type":"corsi","link":"https:\/\/www.iaad.it\/en\/master-courses\/design\/master-transportation-design\/","title":{"rendered":"Master in Transportation Design"},"content":{"rendered":"
Master’s Courses<\/a>Master in Transportation Design<\/div>\n\n
Master’s Courses<\/div>\n\n\n

Master in Transportation Design – AUTOMOTIVE & INTERACTION DESIGN<\/h1>\n\n\n
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Campus:<\/p>\n\n\n\n

Turin<\/h6>\n<\/div>\n\n\n\n
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Start date:<\/p>\n\n\n\n

PRELIMINARY – NOVEMber
MASTER MODULE – MAY<\/h6>\n<\/div>\n\n\n\n
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Duration:<\/p>\n\n\n\n

PRELIMINARY – 6 months
MASTER MODULE – 10 MONTHS<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master in Transportation Design<\/strong> – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.<\/em><\/p>\n\n\n

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DOWNLOAD THE BROCHURE<\/a><\/div>\n<\/div>\n\n\n\n
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SEND YOUR APPLICATION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Master<\/figure>\n\n\n\n
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Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master in Transportation Design<\/strong> – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.<\/em><\/p>\n\n\n

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SEND YOUR APPLICATION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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detailS OF THE MASTER IN TRANSPORTATION DESIGN – AUTOMOTIVE & INTERACTION DESIGN<\/h2>\n\n\n\n

PRELIMINARY MODULE<\/strong>
Start date<\/strong>: <\/strong>November
Duration<\/strong>: <\/strong>6 months
Language<\/strong>: <\/strong>English
Format:<\/strong> <\/strong>full time in person or remotely at IAAD. Torino
Campus<\/strong>: <\/strong>Turin<\/a><\/span>

MASTER MODULE<\/strong>
Start date<\/strong>: <\/strong>May
Duration<\/strong>: <\/strong>10 months
Language<\/strong>: <\/strong>English
Format:<\/strong> <\/strong>full time in person at IAAD. Turin
Campus<\/strong>: <\/strong>Turin<\/a><\/span>

FACULTY<\/strong>
Strategic Director<\/strong>: <\/strong>Luca Borgogno<\/a><\/span>
Coordinator<\/strong>: <\/strong>Dario Olivero<\/a><\/span><\/p>\n\n\n\n

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Course Overview<\/strong><\/p>\n\n\n\n

IAAD.\u2019s objective has always been to provide an innovative approach to education. The best path to becoming a Transportation Design professional is to learn from experts in the field. This insight has led IAAD. to become the first Italian university specializing in transportation design.<\/p>\n\n\n\n

The design projects done in collaboration between IAAD. and partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in their professional field.<\/p>\n\n\n\n

The Master programme\u2019s goal is to provide students with not only comprehensive preparation, but also the ability to develop a vision of the automotive industry\u2019s future.<\/p>\n\n\n\n

Students will refine and perfect their modeling and representation techniques in applying them to different areas of design.<\/p>\n\n\n\n

They will be challenged to develop their sensitivity to the language of forms, analyze past and contemporary design trends, and research innovative materials and production processes to develop their own design thinking.<\/p>\n\n\n\n

There will be particular attention given to interaction design, preparing students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product, to achieve efficient communication. They will research innovative materials and manufacturing processes to develop their design thinking.<\/p>\n\n\n\n

Graduates of the Master’s in Transportation Design will be able to contribute creatively to the design society, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.<\/p>\n\n\n\n

Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them insight into the professional environment and experience of the design process.<\/p>\n\n\n\n

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Why study Transportation Design – Automotive & Interaction Design at IAAD. Turin?<\/strong><\/strong><\/p>\n\n\n\n

Turin is the undisputed world capital of automotive design and a center of excellence in the international automotive industry. It encompasses the production of the great Italian brands Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro, Pininfarina, Bertone, the automotive innovation of the Fiat Research Center, the robotic technologies of DEA, Comau and Rambaudi and the innovation of Oxygen (alternative electric mobility), not to mention a huge satellite business that serves not only Fiat, but almost all the major automotive manufacturers in Europe and the world. <\/p>\n\n\n\n

The fact that international design companies choose Turin for their European headquarters demonstrates its importance as a center of design.  <\/p>\n\n\n\n

Because of this, the IAAD. Department of Transportation Design has access to a wealth of important partner companies, both public and private, that contribute in the launching of research projects, special lectures, workshops and seminars, company visits, teaching activities and internships.<\/p>\n\n\n\n

The IAAD. Department of “Bodywork Architecture” was the first of its kind in Italy when it opened in Turin in 1978. In 2008 it was named in memory of Andrea Pininfarina.<\/p>\n<\/div>\n\n\n\n

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Programme of the Master in Transportation Design<\/h3>
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Preliminary Course in Transportation Design<\/strong><\/p>\n\n\n\n

The Preliminary Course will offer instruction in the fundamentals of Transportation Design in terms of historical culture, representational techniques (Design sketching, illustration, digital sketching), 3D modeling and design methodology, as well as specific courses in interior design, exterior design, and motorcycle design. It is intended for students who have previously taken design courses not specific to automotive design.<\/p>\n\n\n\n

Each discipline includes an end-of-course exam. The Preliminary concludes with the presentation of a final exterior\/interior project.<\/p>\n\n\n\n

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Master in Transportation Design – Automotive & Interaction Design<\/strong><\/strong><\/p>\n\n\n\n

The educational content of the Master’s programme includes three macro-areas:<\/p>\n\n\n\n

Vehicle Design – Exterior Design: the focus of this area is the study of the style, volume and proportions of the exterior of a motor vehicle. Students will be involved in the different stages of design concept of the product\u2019s exterior features: brainstorming, identification and development of concepts through sketches and renderings, up to the final presentation of the project.<\/p>\n\n\n\n

Vehicle Design – Interior Design: students will learn the skills neeeded to design multiple types of interiors of a motor vehicle starting from a brief and respecting the stylistic constraints of the chosen brand. Particular attention will be given to the choice of materials.<\/p>\n\n\n\n

Product Interaction Design or Interaction Design:<\/p>\n\n\n\n

In this area of study, students will develop design skills through in-depth study of evolving social, technological and communication trends, considering as a necessary premise that of integrating the latest available technology for the purpose of interacting with our environment. To achieve faster and more effective communication between users and products, users must create a dialogue between themselves and the product, system or service itself. This dialogue is both physical and emotional in nature and manifests itself in the interaction between form, function and technology. Therefore, it is necessary to prepare students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product to achieve efficient communication. By learning how to manage and design these platforms, students will be prepared to apply these methods in the world of professional design.<\/p>\n\n\n\n

The Master’s programme will provide a comprehensive and broad overview, tracing the technological evolution of the car design industry, contemporary mobility trends and their impact in terms of sustainability, to help students fully understand and apply this knowledge in their professional approach. Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them real-life experience and knowledge of the design process, a useful foundation to prepare them for their professional careers.<\/p>\n\n\n\n

Graduates of the Master’s in Transportation Design will be able to contribute creatively to the car design industry, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.<\/p>\n<\/div><\/div>\n\n\n\n

Master Syllabus<\/h2>
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PRELIMINARY MODULE<\/th>MASTER MODULE<\/th><\/tr><\/thead>
Car & Motorcycle Design History<\/td>Marketing<\/td><\/tr>
Vehicle Architecture<\/td>Alias<\/td><\/tr>
Interior Design<\/td>Exterior Design<\/td><\/tr>
Exterior Design<\/td>Interior Design<\/td><\/tr>
Design sketching<\/td>Interaction & human-centred design<\/td><\/tr>
Digital sketching<\/td>Design 3D – Blender<\/td><\/tr>
Blender<\/td>Portfolio<\/td><\/tr>
Alias<\/td>Presentation techniques<\/td><\/tr>
Color & Trim<\/td><\/td><\/tr>
Illustration<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n
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PRELIMINARY MODULE<\/th><\/tr><\/thead>
Car & Motorcycle Design History<\/td><\/tr>
Vehicle Architecture<\/td><\/tr>
Interior Design<\/td><\/tr>
Exterior Design<\/td><\/tr>
Design sketching<\/td><\/tr>
Digital sketching<\/td><\/tr>
Blender<\/td><\/tr>
Alias<\/td><\/tr>
Color & Trim<\/td><\/tr>
Illustration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
MASTER MODULE<\/th><\/tr><\/thead>
Marketing<\/td><\/tr>
Exterior Design<\/td><\/tr>
Interior Design<\/td><\/tr>
Interaction & human-centred design<\/td><\/tr>
Design 3D – Blender<\/td><\/tr>
Portfolio<\/td><\/tr>
Presentation techniques<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n

General Information<\/h3>
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ADMISSION REQUIREMENTS AND PROCEDURES<\/strong><\/p>\n\n\n\n

Preliminary Module<\/strong><\/p>\n\n\n\n

The Preliminary Course in Transportation Design is open to students who have completed bachelor\u2019s degree programmes in Industrial Design, Automotive Engineering and related subjects; to those who have a post-graduate degree in Industrial and\/or Automotive Design, and to candidates who have significant professional experience in the transportation sector.<\/p>\n\n\n\n

Admission is subject to evaluation of the application, which must include a cover letter, curriculum vitae and portfolio. IAAD. reserves the right to request that applicants be interviewed in person or remotely, if necessary.<\/p>\n\n\n\n

Master Module<\/strong><\/p>\n\n\n\n

Admission to the Master in Transportation Design – Automotive & Interacion Design is subject to passing the Preliminary Course in Transportation Design and possessing English language certification at the B2 level or higher.<\/p>\n\n\n\n

Students may customize their curricula through participation in competitions, seminars or workshops in order to collect additional credits required for passing the Preliminary Course.<\/p>\n\n\n\n

Students with an undergraduate degree in Transportation Design or those with significant experience in transportation or modeling may apply for direct admission to the Master’s in in Automotive & Interaction Design.<\/p>\n\n\n\n

In all cases, admission to the course is subject to approval by the Course Coordinator, based on the evaluation of academic qualifications, professional experience and the portfolio.<\/p>\n\n\n\n

APPLICATIONS<\/strong><\/p>\n\n\n\n

Applications for the Master’s programme must include the following documents:<\/p>\n\n\n\n