{"id":13983,"date":"2022-03-04T12:25:02","date_gmt":"2022-03-04T11:25:02","guid":{"rendered":"https:\/\/www.iaad.it\/?post_type=corsi&p=13983"},"modified":"2026-02-26T13:01:24","modified_gmt":"2026-02-26T12:01:24","slug":"professional-course-in-engagement-design","status":"publish","type":"corsi","link":"https:\/\/www.iaad.it\/en\/professional-courses\/engagement-design\/","title":{"rendered":"Professional Course in Engagement Design"},"content":{"rendered":"
Professional Course in Engagement Design<\/div>\n\n\n\n\n

PROFESSIONAL Course IN Engagement
Design<\/h1>\n\n\n
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Format:<\/p>\n\n\n\n

ONLINE<\/h6>\n<\/div>\n\n\n\n
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Starting date:<\/p>\n\n\n\n

October 2022<\/h6>\n<\/div>\n\n\n\n
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Duration:<\/p>\n\n\n\n

5 months<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00c8 ormai ampiamente acclarato che i modelli di business moderni debbano mettere al centro dell\u2019attenzione i consumatori, ponendo ancor meglio il focus sulle persone, interne ed esterne all\u2019azienda.<\/em><\/p>\n\n\n

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Richiedi informazioni<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00c8 ormai ampiamente acclarato che i modelli di business moderni debbano mettere al centro dell\u2019attenzione i consumatori, ponendo ancor meglio il focus sulle persone, interne ed esterne all\u2019azienda.<\/em><\/em><\/em><\/p>\n\n\n

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Richiedi informazioni<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Details of the PROFESSIONAL Course IN ENGAGEMENT DESIGN <\/h2>\n\n\n\n

Start:<\/strong>\u00a0October 2022
Duration:<\/strong>\u00a05 months
Language:<\/strong>\u00a0Italian
Format:<\/strong>\u00a0Online, with 3 live residential labs in Milan at Studiolabo
Coordinator:<\/strong>\u00a0Cristian Confalonieri<\/p>\n\n\n\n

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Designing Engagement: Gamification<\/strong><\/p>\n\n\n\n

All of us have experienced engagement towards someone or something; some of us feel strong emotions while listening to a song or during a videogame session. When a person feels engaged, their behaviour changes: they become more positive and more willing to participate, as their attention curve grows exponentially.<\/p>\n\n\n\n

Moreover, more than 2.5 billion people worldwide are videogame players, and are therefore accustomed to aesthetics, interactive narratives, participation and a sense of protagonism\u2014features they often do not find in everyday life. Designing new products and services without considering this fast-growing audience\u2014ever more demanding and seeking engaging, well-designed experiences\u2014is a mistake. One possible answer is the thoughtful adoption of gamification projects which, when done well, aim not to entertain but to engage. In these terms, gamification design should be applied by managers, entrepreneurs, consultants, freelancers, trainers, game designers, journalists, media and advertising agencies, research institutes and universities.<\/p>\n\n\n\n

Gamification is the application of game-related aspects (game elements, game mechanics, game design techniques) to non-game contexts.<\/p>\n\n\n\n

Gamification is multi-dimensional and multidisciplinary; however, the strong interest we see in this topic beyond national borders is not yet matched in Italy by an equally rich and professional educational offer.<\/p>\n\n\n\n

The programme touches on the disciplines that most clearly define gamification projects: first and foremost marketing<\/strong>, the starting point for shaping purchase experiences and communication, and for learning how to navigate the so-called \u201cattention war\u201d<\/strong> fought every day on social media\u2014and beyond. Alongside these areas, we will naturally explore game design principles<\/strong>, which form the \u201cengine\u201d of any gamification project, addressing cross-cutting topics such as player psychology, community building and experience design.<\/p>\n\n\n\n

IAAD. and STUDIOLABO<\/strong><\/p>\n\n\n\n

In line with its vocation for innovation and emerging professional profiles, IAAD. identifies excellent partners for the design of new training pathways.<\/p>\n\n\n\n

IAAD. and StudioLabo come together to train new communication professionals specialising in engagement design<\/strong>.<\/p>\n\n\n\n

StudioLabo<\/strong><\/p>\n\n\n\n

A communication design studio that for over 15 years has collaborated with leading international companies and has developed independent author projects linked to the world of design.<\/p>\n\n\n\n

StudioLabo was founded as a web agency; today, in addition to its web know-how, it provides strategic consulting and graphic design services, and it curates and produces cultural events connected to design and place marketing. StudioLabo\u2019s DNA includes a strong aptitude for creating and developing professional networks to share skills and resources. In recent years, the studio\u2019s research has focused on game design and gamification, developing actual games and web platforms that support brand communities.<\/p>\n\n\n\n

Among the best-known projects created and curated by StudioLabo are fuorisalone.it<\/strong>, the reference portal for Milan Design Week<\/strong>, and Brera Design District<\/strong>, a place-marketing project dedicated to Milan\u2019s Brera neighbourhood.<\/p>\n<\/div>\n\n\n\n

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\/ CONTACT US<\/h2>\n\n\n\n
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REQUEST INFORMATION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Book<\/figure>\n\n\n\n
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BOOK
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Other Professional Courses<\/p>\n\n\n

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Professional Course<\/p>

Professional Course in Graphic Design<\/h5>\n \n
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Professional Course<\/p>

Professional Course in Fundamentals of Interior Design<\/h5>\n \n
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\n <\/div>\n <\/div>\n\n \n Go to the course<\/span>\n <\/span>\n <\/div>\n <\/a> <\/div>\r\n <\/div>\r\n
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