{"id":2477,"date":"2022-05-19T12:24:08","date_gmt":"2022-05-19T10:24:08","guid":{"rendered":"https:\/\/www.iaad-staging.it\/?post_type=alumni&p=2477"},"modified":"2025-11-06T11:31:16","modified_gmt":"2025-11-06T10:31:16","slug":"massimo-frascella","status":"publish","type":"alumni","link":"https:\/\/www.iaad.it\/en\/community\/alumni\/massimo-frascella\/","title":{"rendered":"Massimo Frascella"},"content":{"rendered":"
Alumni<\/a>Massimo Frascella<\/div>\n\n\n

Massimo Frascella<\/h1>\n\n\n

Audi AG Chief Creative Of\ufb01cer<\/p>\n\n\n\n

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Alumni:<\/strong>
Massimo Frascella
Chief Creative Of\ufb01cer di Audi AG<\/em><\/p>\n\n\n\n

Year: <\/strong>
1997<\/p>\n\n\n\n

Location: <\/strong>
Turin<\/p>\n\n\n\n

Course: <\/strong>
Transportation design
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Massimo Frascella is the Audi AG Chief Creative Of\ufb01cer and a recognised expert in the Automotive Design world with over 25 years of experience.<\/p>\n\n\n\n

He currently leads the Audi Design organisation and the development from concept to delivery of all vehicles as well as the Brand Creative work.  Overseeing all global studios – including Ingolstadt, Malibu and Beijing locations.<\/p>\n\n\n\n

Before joining Audi, Massimo has held the role of JLR Design Director, responsible for the design development of all vehicles for all four JLR brands – Range Rover, Defender, Discovery and Jaguar.<\/p>\n\n\n\n

Amongst other programs, he places the Range Rover Velar, the New Defender, New Range Rover and Range Rover Sport as his signi\ufb01cant design achievements during this time. <\/p>\n\n\n\n

Massimo has also created and delivered the new vision of the future Jaguar Brand.<\/p>\n\n\n\n

Previously, Massimo has held roles at Kia Motors and Ford Motor Company – Lincoln Mercury – starting his career at the prestigious coach builder Stile Bertone. <\/p>\n\n\n\n

During these years he has delivered commercially successful and brand de\ufb01ning products like the 2009 Kia Sorento, 2010 Kia Sportage, 2011 Kia Rio and the 2013 Kia Soul. He completed a Transportation Design Degree from Istituto D\u2019Arte Applicata & Design in Turin.<\/p>\n\n\n\n

Massimo\u2019s work has won numerous Design Awards and he has been personally recognised by the industry with the AutomotiveNews Rising Star and Eurostar Awards.<\/p>\n\n\n\n

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CoURSE<\/h4>\n\n\n
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Undergraduate Courses<\/p>

Undergraduate Course in Transportation design<\/h5>\n \n
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<\/i> October 2026<\/span><\/div>\n
<\/i> 3 years<\/span><\/div>\n
<\/i> Turin<\/span><\/div>\n
<\/i> Italian, English (first year only)<\/span><\/div>\n
<\/i> 180 CFA<\/span><\/div>\n <\/div>\n
\n <\/i> First-Level Academic Diploma in Design (DIPL02) Transportation design<\/span>\n <\/div>\n <\/div>\n\n \n SCHOLARSHIPS AVAILABLE<\/span>\n <\/span>\n <\/div>\n <\/a> <\/div>\r\n <\/div>\r\n
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EventS<\/h4>\n\n\n
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\n 12.03.2026 <\/h4>\n
\n \"Info <\/div>\n
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Evento\/Info day<\/a>, Info day<\/a>:<\/strong> Turin<\/a><\/p>

Digital Info Day – Bachelor’s in Transportation Design – March 12th 2026<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 20.01.2026 <\/h4>\n
\n \"Learn <\/div>\n
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Evento\/Masterclass<\/a>, Masterclass<\/a>:<\/strong> Turin<\/a><\/p>

Masterclass: Experience design, from thinking to value<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 12.01.2026 <\/h4>\n
\n \"Info <\/div>\n
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Evento\/Info day<\/a>, Info day<\/a>:<\/strong> Turin<\/a><\/p>

Digital Info Day – Bachelor’s in Transportation Design – January 12th 2026<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 12.11.2025 <\/h4>\n
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Evento\/Info day<\/a>, Info day<\/a>:<\/strong> Turin<\/a><\/p>

Digital Info Day – Bachelor’s in Transportation Design – 12 November 2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 24.11.2025 <\/h4>\n
\n \"Learn <\/div>\n
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Evento\/Masterclass<\/a>, Masterclass<\/a>:<\/strong> Turin<\/a><\/p>

Masterclass: New Media & Digital Marketing Models<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 7.04.2025 <\/h4>\n
\n \"Info <\/div>\n
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Evento\/Info day<\/a>:<\/strong> Turin<\/a><\/p>

Digital Info Day – Bachelor’s in Transportation Design – 7 April 2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 04.02.2025 <\/h4>\n
\n \"Discover <\/div>\n
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Evento\/Masterclass<\/a>, Masterclass<\/a>:<\/strong> Turin<\/a><\/p>

Masterclass “The Future of Mobility with IAAD.” – 04.02.2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 17.01.2025 <\/h4>\n
\n \"Come <\/div>\n
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Evento\/Installation<\/a>:<\/strong> Turin<\/a><\/p>

REVERSE CHANGE at FISU Village \u2013 IAAD. Collection | January 17th 2025<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n

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\n 17.12.2024 <\/h4>\n
\n \"Masterclass <\/div>\n
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Evento\/Masterclass<\/a>, Masterclass<\/a>:<\/strong> Turin<\/a><\/p>

Masterclass “How to Build a Brand Identity Online” – 17.12.2024<\/p>\n \n <\/div>\n <\/a>\n <\/div>\n \n \n <\/div>\n

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Other Alumni<\/p>\n\n\n

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\n \"Davide <\/div>\n
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Davide Lanfranco<\/h4>

Alumni:<\/strong> Owner at Davide Lanfranco design studio<\/p>

Product design – 2013<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Francesco Meneghello<\/h4>

Alumni:<\/strong> Owner at Francesco Meneghello – Interior & Lighting Designer<\/p>

Product design – 2013<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Fabio Filippini<\/h4>

Alumni:<\/strong> Founder, Executive Director Car Designer & Design Strategy Advisor<\/p>

Transportation design – 1983<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Domenico Scagliusi<\/h4>

Alumni:<\/strong> Senior Product Designer at Sketchin<\/p>

Communication design – 2017<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Alberto Mancuso<\/h4>

Alumni:<\/strong> Assistant Creative Director at Atelier Gattinoni<\/p>

Textile & Fashion design – 2019<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Irene Calcagno<\/h4>

Alumni:<\/strong> Freelance<\/p>

Communication Design – 2019<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Ilaria Di Carlo<\/h4>

Alumni:<\/strong> Strategist \u2013 Agency Be2Be<\/p>

Communication Design – 2016<\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Marta Raggi<\/h4>

Alumni:<\/strong> Man Leathergoods Small Leathergoods & Textile Accessories Designer at Giorgio Armani<\/p>

Textile & Fashion design <\/p> \n <\/div>\n <\/a>\n <\/div>\n \n

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Sara Petrucci<\/h4>

Alumni:<\/strong> Senior Design Strategist at Changan automobile European design center<\/p>

Product design – 2011 <\/p> \n <\/div>\n <\/a>\n <\/div>\n \n \n <\/div>\n

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