According to IAAD, design is culture of the project, is a system capable of linking production with end users dealing with research and innovation to provide social value, cultural significance to goods and services: meaning, form and function are the cornerstones of a conscious design.

IAAD invests in the quality of teaching and in the human and professional value of professors.

The degrees accreditation by the Ministry of Education and University, the partnership with the French group AD Education, the new premises in the Lavazza headquarters, collaboration with institutions, organizations, associations and companies for the development of cultural projects, research, educational and work experience, the evolution of the inner structure and the creation of an international scientific committee are the surest signs of a IAAD of the present and of the near future.