Course Overview

This Master’s course was created as IAAD’s response to a job market that, especially in recent years, requires workers capable of designing, creating and coordinating digital content and products, including photos, videos and texts. These are the elements that work in synergy to communicate a brand’s values and mission online.

Considering this, and in full agreement with the statistics identifying the professions most highly in demand, IAAD. has decided to be the first player dedicated to the training of digital designers and content creators.

The Master’s educational approach is based on a cross-cutting vision that combines marketing principles and techniques with a knowledge of graphics and video tools and best practices in communication. With this training, graduates will be able to start their careers as professionals in the world of digital content communication.

By the end of the Master’s programme students will be able to:

• design an entire online digital marketing and communication activity;
• independently create and produce communication content such as photos, videos and advertising materials;
• use data analysis to evaluate the effectiveness of the strategies to be implemented;
• coordinate a multimedia online marketing and communication project.

Why study Digital Design at IAAD. Bologna?

The Master’s integrated and project-based teaching approach offers the ideal solution for professionals who want to work in the field of Digital Design, considering that:

• market research clearly indicates a growing demand for professions such as digital designer;
• it is a course of design study that offers multiple collaborative experiences with professionals, studios and companies;
• the Master’s students have the opportunity to work with experts in the field who will guide them as they progressively acquire the skills necessary to quickly and effectively start their professional careers;
• professionals with these skills are highly in demand both among IAAD.’s network of partner companies and beyond;
• IAAD. offers headhunting and advanced career services;
• IAAD. is part of the AD Education group, which, with 66 locations throughout Europe, is one of the most important networks for design education.

Course Overview

The Master’s in Event Design & Management was created by IAAD. as a response to recent social and organizational changes, in which events have become important not only for commercial purposes but also for brand awareness and brand narration.

Event planning ecompasses many types of content and formats, from live to virtual or blended delivery, in addition to other variables that make events more and more complex to organize, requiring art direction, project management and communication skills.

The Master’s aligns perfectly with the event planner’s professional needs and offers training focused on three event types:

• cultural/artistic events, in which artistic competence is developed;
• corporate events, which focuses on brand perception in relation to the relevant market;
• virtual or blended formats, which concentrates on practices that offer the maximum benefit to marketing campaigns. 

In fact, recent technology is able to reach a wider audience by mixing “live” and virtual elements, with ample room for development and innovation. The course analyzes virtual and blended design that extends to the most innovative frontiers, linked to emerging social or gaming platforms, real virtual arenas in which brands and institution consolidate their awareness.

The Master’s in Event Design & Management was created for those who want to acquire or enhance the range of skills necessary to design and manage corporate or cultural events with diverse characteristics at various levels of complexity.

Why study Event Design & Management at IAAD. Bologna?

The integrated educational approach of this course is ideal for those who want to work in the world of events, considering that:

• the professional field of event design and management requires complex, multidisciplinary skills;
• it offers a practical course of study with a lot of field experience;
• the demand for employees with these skills among IAAD.’s network of partner companies and the larger job market is steadily increasing;
• the world of events is constantly growing and the professional skills required are always more specialized;
• Bologna is a city that by tradition offers experience in all categories of events that will be subjects of the Master’s course; 
• IAAD. offers an advanced career service that includes headhunting;
• IAAD. is part of the AD Education group that, with 66 campuses throughout Europe, is one of the most important networks for training in design fields.

Course Overview

The Master’s in Interior Design aims to train professionals who are able to interpret and design space and implement creative solutions, and who know how to design enclosed spaces, private homes, commercial establishments, workplaces and exhibition spaces.

The Master’s programme responds to the training needs that are increasingly in demand in workplaces that value a systemic design approach, and therefore has as its objectives:

• the acquisition and refinement of analytical and personal skills to investigate the relationships connecting space and the physical realm, between the three-dimensional context and inhabitant;
• the creation of a “critical consciousness” toward the principal formal, compositional and material contents of a space that can be defined by the generic term “interior”; 
• the development of a precise awareness in merit of the psychological and behavioral repercussions generated by the compositional and technical choices of the project;
• the development of the faculties inherent in the intellectual conception of a space and its architectural composition;
• the identification and enrichment of individual talents and preferences in the creation of personal, autonomous and strongly identity-based courses of study;

The evolution of how we live and work as a result of the pandemic requires a different approach; movements such as digital nomads or city depopulation open up new perspectives in new contexts and consequently new opportunities for those who design spaces.

Why study Interior Design at IAAD. Bologna?

The Master’s programme’s integrated and project-based educational approach is an ideal training solution for those who want to work in the world of Interior Design, given that:

• this field requires complex and multidisciplinary skills;
• it is a project-based course that offers significant collaboration with professionals, companies and studios;
• students participate actively in the most important events in the field, such as the Milan Furniture Fair and Cersaie;
• the skills acquired are highly in demand both among IAAD.’s network of partner companies and beyond;
• Bologna and Emilia-Romagna offer many opportunities in this area thanks to the presence of studios, companies and districts that are leading players in contemporary architecture and design;
• IAAD. offers headhunting and advanced career services;
• IAAD. is part of the AD Education group, which, with 66 locations throughout Europe, is one of the most important networks for design education.

Why study Communication & Branding Design for Food Design at IAAD. Bologna?

The Master’s programme’s integrated and project-based educational approach is an ideal training solution for those who want to work in communication as it applies to food design, given that:

• this field of work requires integrated, cross-cutting skills;
• it is a course of study that alternates data analysis and communication with field experience in collaboration with professionals and companies;
• students participate in a week of full immersion in collaboration with one of IAAD.’s partners;
• the job market increasingly requires professionals with these skills;
• Bologna and Emilia-Romagna, given their tradition in this field, are home to many companies and districts operating in the food sector that provide multiple opportunities for students;
• IAAD. offers head-hunting and advanced career services;
• IAAD. is part of the AD Education group, which, with 66 locations throughout Europe, is one of the most important networks for design education.

One of the hallmarks of the IAAD. method is ongoing collaboration with industry leaders on joint projects. In meeting the needs of both the partner companies and the students’ educational objectives, these projects generate a doubly favorable situation: aspiring designers have the opportunity to work with industry leaders and at the same time the latter can keep an eye out for future talent to be included in their companies.

This system also makes it possible to simulate working conditions in a professional setting: operating under strict deadlines, correcting projects in progress following client feedback, working in teams and by objectives. During the Master’s programme, the emphasis is on presentations and design competitions: students are guided and supervised in the presentations of their projects and are supported in their participation in national and international competitions.

The programme’s lecturers are crucial figures who are the connection between IAAD. and companies. All are professionals in their respective fields of study who know the companies in their field and know what it takes to become competitive young designers in the job market. The lecturers offer students valuable perspective and guidance to help identify which of their professional skills need to be improved and perfected so that they can enter the working world as key players.

Why study Transportation Design – Motorcycles & Personal Mobility at IAAD. Bologna?

In line with the strategic decision to open the Bologna branch, IAAD. has expanded its educational offerings with the first Master’s degree in Design of two-wheeled vehicles, whether motorized such as motorcycles and scooters, or manual or assisted such as bicycles and e-bikes.

Emilia Romagna is historically a land of motors, known in Italy and internationally as a place where the culture of technology and passion for mechanics have been cultivated and developed, creating vehicles that move not only the body but also the soul of the rider.

In recent decades, several “outposts” have been strategically positioned in the region by international brands interested in reaping the benefits of the highly specialized cultural and industrial offerings in the sector, effectively creating a growing demand for skilled personnel.