Contemporary society moves its first steps towards “artificial intelligence”. This expression may sound bombastic, but the essence of the phenomenon can be synthesized in a few words: many tiring activities that today weigh mainly on human intelligence are steadily being transferred to computers, which are finally able to read the semantic meaning of raw information, creating a vast network of benefits and profits.

Modern digital environments, and the “artificial” intelligence that are developed in and from them, are deeply changing jobs in every sector, at every level. Many new professions are being developed in this setting, and it’s not a case that most of the EU funding being placed in 2014 and onwards is going towards a “digital agenda”.

IAAD Master in New Media and Interaction Design has been conceived to help fill the gaps in the current educational system regarding this very strategic sector, answering the growing demand from companies, private and public organization for professionals with specific and diversified skills linked to the development and the new opportunities of the digital world.

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MASTER OBJECTIVES

The Master’s key objective is to form professionals capable of dialoguing through digital media, who comply with “netiquette” and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign but also to evaluate their performance and development potential.

The Master’s ambition is to work as an innovation hub, a place in which aspiring communicators can be trained in a continuous interchange between theoretical, practical and experimental phases, allowing comprehension and management of all stages of new media design. To train young professionals, IAAD recreates a professional environment in its didactic plan. One of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies’ business requirements and IAAD’s teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent. This system also allows simulating working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through a team and objective-oriented work.

The Master Program is structured in 3 macro areas. One is focused on specifically “creative” skills (Creativity Techniques, Art Direction in New Media Environments, Content Editing in New Media Environments, Web Platforms Design, Mobile App Design, Audiovisual Broadcasting Design, Digital PR & Social Media Networking), another on the cultural and informative background necessary to those looking to perform these new professions (Digital Economy Sociological Models, History of New Media, Digital Marketing Models, Big Data &Internet of Things), and the third one on technical skills and competencies (User Interface Design, Project Development Techniques, Web Platforms Development, Mobile App Development, Edge Interactive Technologies). A strong focus is also placed on Semantic technologies (Semantic Web, Semantic Engineering, Ontology Application Development) representing the culmination and the fulfillment of all the didactic path. These disciplines are taught and examined in depth not only from a theoretical-conceptual point of view but also looking at their actual application in media, marketing (R&D, design, advertising), educational and entertainment.

 

COORDINATOR

Massimo Morelli 

Born in Turin, he has a Philosophy degree and he is the owner of PENSATIVA, a communication agency specialized in digital marketing. Over the years he developed a lot of projects dealing with communication and digital technologies: from virtual reality to public displaying, to the development of semantic ontologies.

STRUCTURE

// seat: Turin

// duration: 400 hours – 9 months (March 2019-January 2020)

// language: english

 

The Master’s key objective is to form professionals capable of dialoguing through digital media, who comply with “netiquette” and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign, but a