Contemporary society moves its first steps towards “artificial intelligence”. This expression may sound bombastic, but the essence of the phenomenon can be synthesized in a few words: many tiring activities that today weigh mainly on human intelligence are steadily being transferred to computers, which are finally able to read the semantic meaning of raw information, creating a vast network of benefits and profits.

Modern digital environments, and the “artificial” intelligence that are developed in and from them, are deeply changing jobs in every sector, at every level. Many new professions are being developed in this setting, and it’s not a case that most of the EU funding being placed in 2014 and onwards is going towards a “digital agenda”.

IAAD Master in New Media and Interaction Design has been conceived to help fill the gaps in the current educational system regarding this very strategic sector, answering the growing demand from companies, private and public organization for professionals with specific and diversified skills linked to the development and the new opportunities of the digital world.

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MASTER OBJECTIVES

The Master’s key objective is to form professionals capable of dialoguing through digital media, who comply with “netiquette” and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign but also to evaluate their performance and development potential.

The Master’s ambition is to work as an innovation hub, a place in which aspiring communicators can be trained in a continuous interchange between theoretical, practical and experimental phases, allowing comprehension and management of all stages of new media design. To train young professionals, IAAD recreates a professional environment in its didactic plan. One of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies’ business requirements and IAAD’s teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent. This system also allows simulating working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through a team and objective-oriented work.

The Master Program is structured in 3 macro areas. One is focused on specifically “creative” skills (Creativity Techniques, Art Direction in New Media Environments, Content Editing in New Media Environments, Web Platforms Design, Mobile App Design, Audiovisual Broadcasting Design, Digital PR & Social Media Networking), another on the cultural and informative background necessary to those looking to perform these new professions (Digital Economy Sociological Models, History of New Media, Digital Marketing Models, Big Data &Internet of Things), and the third one on technical skills and competencies (User Interface Design, Project Development Techniques, Web Platforms Development, Mobile App Development, Edge Interactive Technologies). A strong focus is also placed on Semantic technologies (Semantic Web, Semantic Engineering, Ontology Application Development) representing the culmination and the fulfillment of all the didactic path. These disciplines are taught and examined in depth not only from a theoretical-conceptual point of view but also looking at their actual application in media, marketing (R&D, design, advertising), educational and entertainment.

 

COORDINATOR

Massimo Morelli 

Born in Turin, he has a Philosophy degree and he is the owner of PENSATIVA, a communication agency specialized in digital marketing. Over the years he developed a lot of projects dealing with communication and digital technologies: from virtual reality to public displaying, to the development of semantic ontologies.

STRUCTURE

// seat: Turin

// duration: 400 hours – 9 months (March 2019-January 2020)

// language: english

 

The Master’s key objective is to form professionals capable of dialoguing through digital media, who comply with “netiquette” and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign, but also to evaluate their performance and development potential. The Master’s ambition is to work as an innovation hub, a place in which aspiring communicators can be trained in a continuous interchange between theoretical, practical and experimental phases, allowing comprehension and management of all stages of new media design.

To train young professionals, IAAD recreates a professional environment in its didactic plan. One of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies’ business requirements and IAAD’s teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent. This system also allows to simulate working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through team and objective-oriented work. The Master Program is structured in 3 macro areas. One is focused on specifically “creative” skills (Creativity Techniques, Art Direction in New Media Environments, Content Editing in New Media Environments, Web Platforms Design, Mobile App Design, Audiovisual Broadcasting Design, Digital PR & Social Media Networking), another on the cultural and informative background necessary to those looking to perform these new professions (Digital Economy Sociological Models, History of New Media, Digital Marketing Models, Big Data &Internet of Things), and the third one on technical skills and competences (User Interface Design, Project Development Techniques, Web Platforms Development, Mobile App Development, Edge Interactive Technologies).

A strong focus is also placed on Semantic technologies (Semantic Web, Semantic Engineering, Ontology Application Development) representing the culmination and the fulfillment of all the didactic path. These disciplines are taught and examined in depth not only from a theoretical-conceptual point of view, but also looking at their actual application in media, marketing (R&D, design, advertising), educational and entertainment.

 

Workshop

During the academic year, IAAD will organize didactic visits to companies, exhibits and museums, special workshops, meetings with prominent sector professionals (possible costs will be at the student’s expense).

 

Thesis

Every edition of the Master includes the development of a thesis in collaboration with a company of the sector. The project path starts with a briefing with the company, followed by intermediate presentations and feedback from company referents, and ends with the final discussion of the Thesis.

REQUIREMENTS AND ADMISSION PROCEDURES

The Master program can be accessed by graduates and postgraduates in Computer Science, Economy, Humanities, Communication Sciences, Liberal Arts, Educational Sciences, and professionals seeking a specialization in new media. Admission depends on the evaluation of the candidacy, which will have to be presented thorough a cover letter, curriculum vitae and portfolio. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype.

Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles, professional curriculum and portfolio.

Applications have to contain these documents:

  • Curriculum Vitae
  • Cover letter
  • Portfolio

 

The Master Coordinator, assisted by an academic board will evaluate the candidacies received.

IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype. The result of the application will be communicated by the Career Guidance Office to each candidate.

IAAD offers 5 scholarships to be assigned to candidates according to curriculum and portfolio evaluation.

The available scholarships are:

  • 1 worth 100% of the tuition fee
  • 2 worth 50% of the tuition fee
  • 2 worth 20% of the tuition fee

 

Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Program Coordinator.

Will be specifically evaluated:

  • Personal portfolio
  • Degree type and work experience
  • Cover letter

 

Candidates who pass pre-selection will be invited for an interview at the head office or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to [email protected] or by traditional mail to IAAD – Istituto d’Arte Applicata e Design, Via Pisa 5, 10152 Torino – Italy.

 

For further information on Master contents, professor board and scholarships please contact Career Guidance Office:

Email: [email protected]

Tel: +39 011 54 88 68

Application round for Spring 2020 entry

Master course starts in March 2020

 

First Admission Round 

  • Online application period opens: April 1, 2019         
  • Admission application deadline at midnight CET: September 6, 2019                 
  • Notification of Selection Results: September 16, 2019
  • Deadline for receipt of supporting academic documents: October 4, 2019
  • Deadline for receipt of application fee: October 4, 2019

 

Second Admission Round**

  • Online application period opens: October 7, 2019            
  • Admission application deadline at midnight CET: January 10, 2020                   
  • Notification of Selection Results: January 20, 2020
  • Deadline for receipt of supporting academic documents: February 7, 2020
  • Deadline for receipt of application fee: February 7, 2020

 

 

 

**Please note that the second application round must be considered as an extra application round.
International students are highly encouraged to apply during the first admission round – which is the main one and it is open many months before the beginning of the Master course in order to give students to manage all the Enrollment process in time.
Non-EU/EEA students will most likely not have enough time to obtain their Student Visa before the Master course starts.
EU/EEA students are advised to apply during the First admission round, as some programmes can be applied for only in the First round. 
The Second admission round is an alternative for students from EU/EEA countries as they do not need to get the Student Visa.