Design is experiencing a time of strong momentum and growth. The rapid evolution of production methods and ways of living require more and more adaptability and innovation. Anticipating and stimulating change have become the main factors effecting competitiveness, being an engine for change and effecting contemporary economies. Traditional disciplinary boundaries have been overwhelmed by the need for greater interaction, ability to work in groups and the transfer of technology. Designers are now required to know new design skills and ways of information sharing, as well as have improved ability to listen to the needs of clients. On the other hand, it provides designers with new opportunities to draw on the wealth of traditional knowledge but yet without formal conditions or style obligations. Even when applied to interior architecture, the designer must be able to make use of new skills to delineate separated professions, those typical of the architecture.

The way of selling ‘sales’ has changed mainly because of the dissemination of “online shopping” and the effect of mass distribution. New forms of shared consumption have been established and commercial spaces now take on new forms and functions.
As in many other fields, they are not uniform linear transformations but are rather coexisting contradictory phenomena in very distinct situations.
Local businesses have survived mass distribution because ‘zero kilometer’ goods are displayed side by side with goods coming from other continents. Even the shop under your house is not immune to the online buying phenomenon.
Each industry sector has developed a mix of technologies and processes that the designer must be able to know how to use and to which the project has to adapt to.
The very concept of ownership and selling is being questioned in favor of other forms of access to goods and services.
The ‘experience’ of a product remains fundamental, even when a sale is not ‘on the spot’, it has become even more important to transmit the intangible values, narrative and symbology associated with the goods.
Creativity, when also applied to a complex issue like commercial spaces can sometimes be rendered in a software program to track a shipment as in an interface to manage to an online business application or an interactive information system, but in any case it must aim to take advantage of new knowledge/systems to improve the effectiveness of the process.


The Master’s examines space design in aesthetics, function, relationship, the way it is used and symbolic value. Attention is paid to new shapes/forms of commercial space as a result of profound changes. Advances in technology and distribution have forced us to reinvent the places where consumers have access to consumer goods. The Master’s Program collaborates and partners with local and international professionals and companies to better understand their processes, how they operate globally and their local impact. Not forgetting the effects had on the physical form as well as social and the impact on distribution of work and wealth of a city.


Federico De Giuli
Born in 1966, Federico De Giuli is Architect and deals with architectural design and project management of recovery. He is partner and director of the company DORAPAL Spa that deals in the business of real estate development and restoration. For years he has been publishing the magazine Cluster on the issues of the city of design and innovation. He is the coordinator of the Scientific Committee of IAAD and advisor of the Danish Index.


// seat: Turin

// duration: 400 hours – 9 months (March 2019-January 2020)

// language: english

The Master program will allow students to deal with specific design themes and go into detail on physical characteristics, semantics and symbols of space design. The Master’s program includes several design workshops and lessons designed to develop awareness and control of content design. The workshops will be run by teachers with professional experience together with guests that will delve into the evolution of the distribution process, sales and consumption of goods from different points of view.

During the academic year IAAD will organize didactic visits to companies, exhibits and museums, special workshops, meetings with prominent sector professionals (possible costs will be at the student’s expense).

Every edition of the Master includes the development of a thesis in collaboration with a company of the sector.
The project path starts with a briefing with the company, followed by intermediate presentations and feedback from company referents, and ends with the final discussion of the Thesis.


Master Program can be accessed by graduates and postgraduates in Architecture, Design. The course is also geared to welcome young professionals with experience in e-commerce field, who wish to specialize in interior design and graduates in technical disciplines or humanities (admission subject to the evaluation of the previous preparation, especially in the eld of representation). Admission depends on the evaluation of the candidacy, to be presented thorough a cover letter, curriculum vitae and portfolio. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype.

Applications have to contain these documents:

  • Curriculum Vitae
  • Cover letter
  • Portfolio

The Master Coordinator, assisted by an academic board will evaluate the candidacies received.

IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype. The result of the application will be communicated by the Career Guidance Office to each candidate.

IAAD offers 5 scholarships to be assigned to candidates according to curriculum and portfolio evaluation.

The available scholarships are:

  • 1 worth 100% of the tuition fee
  • 2 worth 50% of the tuition fee
  • 2 worth 20% of the tuition fee

Scholarships will be assigned to the top 5 students in the Preliminary application ranking, and will be confirmed for the Master module prior the passing of all Preliminary exams with a minimum 27/30 average. Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Program Coordinator.

Will be specifically evaluated:

  • Personal portfolio
  • Degree type and work experience
  • Cover letter

Candidates who pass pre-selection will be invited for an interview at the head office or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to [email protected] or by traditional mail to Istituto d’Arte Applicata e Design, Via Pisa 5, 10152 Torino – Italy.

For further information on master contents, professor board and scholarships please contact Career Guidance Office:

Email: [email protected]
Tel: +39 011 54 88 68

Application round for Spring 2020 entry

Master course starts in March 2020


First Admission Round 

  • Online application period opens: April 1, 2019         
  • Admission application deadline at midnight CET: September 6, 2019                 
  • Notification of Selection Results: September 16, 2019
  • Deadline for receipt of supporting academic documents: October 4, 2019
  • Deadline for receipt of application fee: October 4, 2019


Second Admission Round**

  • Online application period opens: October 7, 2019            
  • Admission application deadline at midnight CET: January 10, 2020                   
  • Notification of Selection Results: January 20, 2020
  • Deadline for receipt of supporting academic documents: February 7, 2020
  • Deadline for receipt of application fee: February 7, 2020


**Please note that the second application round must be considered as an extra application round.
International students are highly encouraged to apply during the first admission round – which is the main one and it is open many months before the beginning of the Master course in order to give students to manage all the Enrollment process in time.
Non-EU/EEA students will most likely not have enough time to obtain their Student Visa before the Master course starts.
EU/EEA students are advised to apply during the First admission round, as some programmes can be applied for only in the First round. 
The Second admission round is an alternative for students from EU/EEA countries as they do not need to get the Student Visa.