IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. Since 2016, Giorgetto Giugiaro is the President and Maestro of this department.

The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability. Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international automotive industry: the great Italian production of Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confirm this today also Chinese design companies choose Turin as European seat. Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities, and internships.

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MASTER OBJECTIVES

IAAD have always had the goal of providing an innovative approach to training: the best way to become a professional in transportation is being apprenticed to learn from experts in the field. With this insight, IAAD is the first Italian university of higher education specializing in transportation design.

The design work is done in collaboration with IAAD partner companies which allow students to put into practice what they study in an environment very close to what they will encounter in the professional field. IAAD Master courses, thanks to this educational philosophy, are a perfect incubator for tomorrow’s talent, responding directly to the needs and market trends. To train young professionals within the educational programme, IAAD recreates what happens in the professional world. One of the hallmarks of the method IAAD is the constant collaboration with leading companies in the sector for the realization of joint projects. Converging in the projects both the needs of the partner companies and educational goals, creates a situation doubly favorable aspiring designers have the opportunity to work with industry leaders and these ones can monitor future talents to be included in their companies. This system also allows simulating working conditions in a professional context: working with precise deadlines, correcting the work in progress by following the feedback of the customer, working in teams and goals.

In this process, the teachers are key figures representing the connection between IAAD and industry. All the teachers are professionals in their respective fields of teaching, know the companies in the industry and know what it takes for young designers to be competitive on the market. Students find in Professors a valuable reference to improve and understand what aspects of their professional skills are to be refined to enter as protagonists in the world of work.

During the course great importance is given to presentations and design contest, students are encouraged to make presentations of their work, supported in participating in national and international contests. Projects must not only meet one designer favor but must be able to be appreciated and understood by the jury of experts and the public.

 

COORDINATOR

Pietro Nume

Born in Taranto in 1988, after completion of his Lyceum studies, Pietro Nume moved to Turin where, in 2010, he graduated in Industrial Design at IAAD. Soon after he began to collaborate as a designer and consultant with important Italian and international companies. In 2011 he joined Chris Bangle Associates’s team as Senior Designer and Art Director, deepening his knowledge in the field of strategic design. In parallel, he continued his work as a designer and freelance illustrator, collaborating with clients such as OfficineMultiplo, Pininfarina Extra, and Protocube Reply. In 2017 he co-founded the Etra Project, a laboratory for experimentation with innovative creative processes through design.

STRUCTURE

// seat: Turin
// duration: 6 months
// starting: November 2019
// language: English
// value: 60 ECTS credits

Preliminary Module is aimed at the transmission of analytical skills, technical and design specifications of the Transportation Design and is common to both the Master programs.