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Master’s CoursesMaster in Digital Marketing & Communication Management
Master’s Courses

MASTER IN Digital Marketing & Communication Management

Become a Digital Marketing Specialist with IAAD. Master in Digital Marketing & Communication Management

Campus:

Turin

Start date:

September

Duration:

10 Months
Become a Digital Marketing Specialist with IAAD. Master in Digital Marketing & Communication Management

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

REQUEST INFORMATION
REGISTER TO THE MASTERCLASS
SEND YOUR APPLICATION
Become a Digital Marketing Specialist with IAAD. Master in Digital Marketing & Communication Management

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including: marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

REQUEST INFORMATION
REGISTER TO THE MASTERCLASS
SEND YOUR APPLICATION

DETAILS OF THE MASTER IN DIGITAL MARKETING

Start date: September
Duration: 10 months
Language: English
Campus: Turin
Strategic Director: Aurelio Tortelli
Master’s Coordinator: Francesca Grignolio

Presentation

Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.

Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.

These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.

The preparation and training of a Digital Marketing Specialist (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.

The Master’s programme is divided into four main areas of competency:

Programme of the Master in Digital Marketing

The main objective is to provide participants with the necessary skills to operate and manage projects in a conscious and efficient way in a professional environment characterized by considerable complexity, strong correlation of the components involved and a very high rate of change.

The Master focuses on the concrete practice of each individual tool or methodology in the different fields of application available: media, marketing (R&D, design, advertising), educational and entertainment.

Academic Policies

The Master is delivered via lectures and workshops, with attendance is mandatory. Active participation in coursework is both expected and fundamental to successful completion of the programme. All assignments and projects are to be delivered on the established due date. Completion of the Master is contingent upon the final thesis project which will be presented by the student to a commission for evaluation.

Throughout the academic year, IAAD. will organize visits to companies, exhibitions and museums, special workshops, as well as encounters with relevant professionals.

General Information

Requirements and Admission Procedures
1st and 2nd level undergraduates and professionals seeking a specialization in the field of new media may apply.

Candidates are required to have solid general knowledge and a strong interest in the fields of art history, contemporary art, cinema, psychology, sociology, literature. Furthermore, the technical knowledge of at least two Adobe Creative Cloud applications is required (Indesign, Photoshop, Illustrator, After Effect, Premiere, etc.).

Admission is subject to application evaluation. The application consists of a motivational letter, detailed curriculum vitae and portfolio. IAAD. also employs in-person or video interviews to complete the admissions process.

Entrance to the Master’s programme is contingent on the approval of the Course Coordinator based on review of the application and possible interview.

Application
Applications have to contain these documents:

  • Curriculum Vitae
  • Cover Letter
  • Portfolio

The Master Co-ordinator, assisted by an academic board will evaluate the  candidacies received.

The result of the application will be communicated by the Career Guidance Office to each candidate.

Thesis and Projectwork

Thesis
The final thesis is a real-world project developed in collaboration with an industry partner company.

The design process is executed from initial briefings to ongoing meeting and discussions and a final presentation and evaluation of the project with the partner company and academic panel.

Project work and Internship
Students may choose between completing an individual project (project work) or a 300 hour internship / apprenticeship. The project will be developed from one of the main themes of study with an instructor/professional who will assign the brief and follow the students progress in the research and design phase as well as the final presentation.

Career Service

IAAD. provides students unique access to companies and industry professionals due to the integration of industry and education as the foundation of a IAAD. Master.
The IAAD. career service is an exchange between the needs of industry partners and IAAD. graduates as the career service works to benefit both.

Career Paths

Graduates will be able to use their new skills to enter the diverse and expanding working field of digital management.

Opportunities for new jobs in practically every sector as well as the great possibility of growth as the future is digital. Whether in private or public sector a wide variety of organizations in diverse fields are in increasing need to digital professionals.

Likewise, graduates are uniquely positioned to strike out on their own as consultants or digital entrepreneurs. Just some of the career paths that are open
include:

  • Digital Content Manager
  • Social Media Manager
  • Community Manager
  • Web Developer
  • Web Analyst
  • UX/UI Designer
  • SEO Specialist
  • Semantic Engineer
  • Data Scientist
  • Audiovisual Manager
  • VR Developer
  • E-Commerce Manager

Scholarships

IAAD. supports students with scholarships to partially cover the costs of attending the Master’s course and with subsidized loans to continue their studies.

Please note that the number of available scholarships is always lower than the number of requests, so it is important to bear in mind that most scholarships are granted on the basis of the Commission’s evaluation of a series of main requirements, including:

  • personal portfolio
  • educational background / qualifications
  • professional experiences

The Evaluation Committee will award the available scholarships based on its irrevocable decision.

IAAD. offers scholarships which cover 50% of the attendance fee.

Scholarships will be awarded to candidates who have received by email the official communication of eligibility for the attendance of the course.

Faculty of the Master in Digital Marketing

Aurelio Tortelli

Faculty: Strategic Director of the Communication design Department at IAAD. Turin

Francesca Grignolio

Faculty: Coordinator of the Undergraduate Course in Digital Communication design and the Master in Digital Marketing & Communication Management at IAAD. Turin

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HOW TO BECOME
AN IAAD. STUDENT

THE THREE-YEAR BACHELOR’S COURSES

ADMISSION REQUIREMENTS

Admission to the IAAD. bachelor’s courses is subject to the following requirements:

  1. Applicant must be in the fifth year of secondary school or in possession of a secondary school diploma or equivalent five-year training course;
  2. A passing grade on the IAAD. admission test.

The main objective of the IAAD. admission test is to verify the applicant’s analytic skills as well as the motivation and interests that led the applicant to apply to the bachelor’s course.

INTERNATIONAL STUDENTS

international students interested in pursuing a bachelor’s course taught in Italian must present official certification of their knowledge of Italian, with a minimum proficiency level of intermediate B2 (except for cases of exemption related to entry procedures, residence and registration of international students published annually by the General Secretariat of the Ministry of Education, Universities and Research).

STEp 1. APPLYING

Before submitting your application, if you haven’t had the opportunity to speak with the Orientation office we suggest you call or email them to arrange an interview to discuss the details of the course you are interested in, so that you can apply with greater knowledge.

Please include the following with your application:

  1. Curriculum Vitae with a description of completed studies;
  2. A cover letter;
  3. A small portfolio of your works (optional).

Note for foreign students

During the application phase, we recommend that you start requesting the certificate of comparability of your qualification through the CIMEA portal.

This procedure is required by IAAD. FOR THE VERIFICATION OF ADMISSION REQUIREMENTS.

Obtaining / issuing the certificate of comparability is a necessary condition for the evaluation of the candidacy and appears to be contextual to taking the admission test.

The cost of the CIMEA service is approximately € 150.00 (this amount may be subject to annual variation).

Fill the form

STEP 2. ADMISSION TEST

Required only for the bachelor’s courses

A passing grade on the admission test is required for enrollment in IAAD.’s bachelor’s courses. You can select which test session to attend by registering online and completing the required steps.

Testing takes place in February and the test dates are published on IAAD.’s website each year in January. 

International students (and Italian students who are working or studying abroad) can take the test virtually on a different date by Skype or Google Meet. To meet specific needs and taking into consideration time zone differences, the date and time of the test will be agreed upon by email with the Orirentation office after the online registration is completed.

NB: if you are unavailable on one of the test dates indicated on the IAAD. calendar, we can consider different dates upon request. For more information make an appointment with the Orientation office.

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The admission test costs € 100,00.
The test fee can be paid by PayPal. 

On the test registration form, you will be asked to attached a scanned copy of your fiscal code and ID (identity card or passport). Then, you will be automatically redirected to PayPal to complete the transaction.

NB: registration for the admission test will be considered incomplete until payment of the test fee has been received.

In the days before your chosen date, you will receive an email with useful information about taking the test.

The admission test fee is nonrefundable.

In the event that you have registered to take the test and are unable to participate on the test date due to personal reasons, you may request to postpone to a later date within 5 days of the original date. Otherwise, your registration will be voided and you will need to re-register and pay the fee again.

The admission test takes place online and consists of the following steps:

  • identification of test participants;
  • practical test: case study analysis and evaluation (from your own point of view), with your proposed alternatives. The test aims to measure the ability to understand, analyze and think creatively as well as understand the candidate’s motivation and aptitude for the chosen course;
  • individual motivational interview: the candidate will present the work done in the practical test.
    The motivational interview provides the opportunity to get to know each other and to learn about the attitudes and motivation that lead to student success at IAAD.
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STEP 3. ENROLLMENT

After the test you will receive an official email with your results within 10 days. If you have been admitted into the course, you will have 15 days to accept the offer. Within 15 days of the official communication, you will be able to complete your enrollment by paying the registration fee.

N.B: The registration fee officially reserves your place in your course of interest and is nonrefundable. In the event that you are finishing the final year of secondary school, the reservation is considered a pre-registration pending the successful completion of final secondary school exams. Following this confirmation, we will complete the enrollment and provide you with the necessary documentation.

Enrollment in subsequent years (students in progress and out of course)

Enrollment in the years following the first takes place automatically when the Student Secretariat records the payment of the first installment of the registration fees.

To find out the deadlines and payment methods click here (or contact the academic office or download the contract).

AFTER ENROLLMENT

Once enrollment is complete, with the required documents received and a copy of the enrollment contract received and countersigned by the Director’s office, you will officially be part of the IAAD. community.

You will receive updates related to the start of the academic year and will begin communicating with IAAD.’s academic office, which will provide initial information about the official calendar and course schedule for the first semester.

POST-GRADUATE AND MASTER’S COURSES

ADMISSION REQUIREMENTS

The Master’s courses of the first level are for students who have completed a three-year bachelor’s degree or recognized undergraduate program valid for admission.

The Master’s courses of the second level are for those who have finished an Academic Diploma of the second level, specialist degree or equivalent international post-graduate degree. 

If you have a degree from outside of Italy and are interested in enrolling in a Master’s of the first or second level, your degree must be recognized as suitable for the chosen Master’s program. 

n.b.: Completion of a Master’s of the first or second level does not guarantee entry into educational courses of the third level (for example Ph.Ds or specialization schools).

Applicants to the Master’s programs must be in possession of a Bachelor’s degree. The application process can be completed in one simple step, by forwarding the following documents:

  • CV
  • Letter of interest
  • Portfolio of works (if you do not have one yet, we do not consider this a limitation to your eligibility)

These documents will allow us to evaluate your eligibility for admission so that we can provide feedback in a timely manner.

Fill the form

LANGUAGE REQUIREMENTS

To attend IAAD.’s Master’s program taught in English, you must present an official certificate of English proficiency indicating a minimum of level B2. (see LANGUAGE CERTIFICATES).

Visit the general MASTER’S/TWO-YEAR MASTER’S pages.

Master’s courses

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INFORMATION
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ARE YOU AN EU STUDENT?

Citizens of the European Union can stay in our Country for up to 3 months without any conditions or formalities, except in possession of a valid identity document for expatriation issued by their country. After 3 months from their entry, it is necessary to register at the Registry of the place of residence. For registration in the Registry, it is necessary to submit the following documents: IAAD. registration certificate, health coverage and documentation certifying economic availability.

ARE YOU A NON-EU STUDENT?

Italian immigration law provides that non-European Union citizens who want to stay in Italy for more than 3 months must apply for a residence permission within 8 days from their entry into Italy.
It is possible to collect the kit for signing the residence application’s permission at any post office where the “Sportello Amico” is present.