Communication design – 2010
Creative – Art Director DDB Berlin
I grew up in Torino and very soon I was fascinated by graphics and creativity. After I graduated, I saw in IAAD an interesting opportunity to enhance and support my passion. I attended the course of Advertising & Graphic Design. After my course of study, I worked in London for a couple of years as a creative designer and started to breathe an international climate in the creative sphere. My path then continued in Germany, where I started working in Berlin for one of the advertising agencies that has made the history of the global industry, DDB. Working as a Creative and Art Director, I dealt with the creative concept and implemented integrated communication campaigns for some of the biggest brands in the world as T-Mobile, Sony, eBay and Volkswagen. Along the way I got to work with world-scale projects and to manage productions with artists, photographers and filmmakers internationally renown. Some of my ideas and projects of my team as T-Mobile “Wi-Fi Dogs” and Sony Bravia “Glitter Ballons” they managed to win prestigious Awards International as Cannes Lions, Eurobest, D&AD, London International Awards, Epica, Art Directors Club , Spotlight, New York Festival, Cristal Festival and AME awards.
I think IAAD was an extremely important educational experience, as all the professors I met during this journey have been able to grasp the potential and talent, not only mine but also of any other colleague of course, acting not only as teachers but also as mentors and they managed to make us grow creatively and technically, prepared at best for our future. For all three years I have been surrounded by extremely interesting and motivated people to create something great. This curious and ambitious spirit is what led me to greatly expand my horizons on future career.