IAAD Turin Design Workshop 2015

Torino Metropolitan City
Reflections and proposals for a new urban identity
16 to 20 February 2015

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IAAD Turin Design Workshop 2015

Torino Metropolitan City
Reflections and proposals for a new urban identity
16 to 20 February 2015

 

Istituto d’Arte Applicata e Design – IAAD announces the sixth edition of IAAD TURIN DESIGN WORKSHOP, a system of synergistic workshops organized annually between the first and second semester.
A week dedicated to the comparison of current issues related to the design world and its direct connection with contemporary society, a fundamental moment of the creative-experimental-educational path of the university in which students and professors work together on concrete issues concerning the territory and the arising needs.

The common element of the topics covered in IAAD Turin Design Workshop is the territory, local and global, that always originates from the city, where in everyday life dynamics are reproducible on a large scale: sustainability, urban regeneration, the economic crisis and the new languages of business, the relationship between a university of design in its city.

The theme for 2014, “Design for real” produced results that significantly contributed to the proposition of design solutions to improve the perception and use of space – both internal and external, public and private – and daily activities in the context of Aurora district, where the premises of the University in settled. IAAD has thus offered the City a collection of proposals that promote the use of design thinking as a resource and a strategic lever to improve the living conditions of citizens, becoming instrument able to respond to the concrete needs of the community

TORINO METROPOLITAN CITY is the broad theme that Design Workshop 2015 edition propose to investigate. The City of Turin is currently involved in a major reorganization that involves all levels of government, as well as in its own position within the global economy. The main tool, which defines the strategies and objectives of this process, is the Strategic Plan produced by Torino Internazionale, defined through an extended work involvement of key public and private decision-makers, the so-called stakeholders, and numerous experts. The Strategic Plan has no value or legal binding, but commits subscribers to share their goals. The plan, under development, is the third in a series begun in the late ’90s: in a situation of substantial continuity of policy and objectives, the constant revision of the plan is not surprising, rather let us reflect on the necessity and difficulty of keep alive the involvement in a highly dynamic contest at social and economic level. As the plan takes effect, needs to be updated. The Strategic Plan must be seen as a “narration” meant to give coherence and direction to the processes, actual and futuristic. Its narrative nature shows its effectiveness, to the extent that it becomes an instrument of communication and aggregation on the identified goals.

The approximately 250 students participating in the workshop – from IAAD, Écoles de Condé (IAAD partner) from in Lyon, Paris, Nice, Nancy, Bordeaux, and a delegation of Israeli students from Tiltan College (Haifa – Israel) – intend to bring their imaginative and projectual contribution and thus contributing to the creation of a renewed urban identity. Students will try to develop realistic visions, able to anticipate a possible future

The workshops, 6 in total, taught by about 20 professors, provide intellectual contributions by public and private companies and representatives from the world of design and culture.
Of the 6 workshops – which will take place simultaneously at IAAD 16 to 20 February 2015-3 will be centred on the communication of the new metropolitan identity to three fundamental targets: tourists, students and talents, citizens. The metropolitan scale and the need to enable economic recovery and entrepreneurship in sectors with higher value are the subjects of the remaining 3 workshops, which will deal with the issues of green areas agricultural or urban parks, applications of smart technologies in the context of welfare, sustainable mobility and urban quality.

The workshops will be presented at a opening conference, on Monday, February 16 at 11:00 am at GAM in Via Magenta 31, to which are invited Piero Fassino – Mayor of Turin, Ilda Curti – Head of Youth Policy City of Turin, Anna Prat – Torino Strategica Director Turin. Laura Milani – Director IAAD and Federico De Giuli – Director Scientific Committee IAAD will open the works.

The results will be presented on Friday, February 20 from 14.30 at GAM. Are invited to the presentation Claudio Lubatti – Roads and Transport Councillor of the City of Turin, Stefano Lo Russo – Town Planning Councillor of the City of Turin, Emanuele Durante – President of the District 7.