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For the series of special lectures “ADD DESIGN TO YOUR EXPERIENCE”, IAAD is pleased to have as Special Guest Taddeo ZacchiniHead of Visual Design Google. Zacchini will analyze how the role of the designer has become increasingly fundamental, from agile startups like Squarespace to larger companies like Google.

Our guest speaker will also discuss how design can influence the product through collaborations between different disciplines, analyzing how the different design trends can influence not only technology but also society, culture, ethics … and our future in general.



Taddeo Zacchini was born in San Pietro in Casale, near Bologna. Graduated from the ISIA of Urbino in graphic communication, he specialized in interaction design at the IUAV in Venice. He moved to London where he joined Nokia. He later joined the Squarespace team, in New York, as a user interface designer. Since 2011 he’s been working as Google’s visual designer, at first in San Francisco and now in Zurich.