Riccardo Pirazzoli

Coordinator of the Master’s in Communication & Branding Design for Food

Riccardo Pirazzoli, consulente ed esperto di Marketing e Sales, si unisce alla community IAAD. come Coordinatore del Master in



Master’s in Communication & Branding Design for Food

For over 10 years, Riccardo Pirazzoli has been involved as a teacher/consultant on marketing projects for PMI and large corporations.

He deals with corporate strategy, social media, content marketing, storytelling and selling strategies in sectors that include communication, tourism, insurance, hairstyling and aesthetics, precision mechanics and craftsmanship.

He uses semiotics to determine the positioning of products and to launch enunciative strategies that are commercially effective.

He has written a book and several articles for international academic magazines.

Mr. Pirazzoli is a Professor of Economics and Business Management, Soft Skills, Business Communication, Social Media and Big Data and International Marketing of Tourism at the University of Bologna.

He is a Professor of Marketing and Digital Marketing at  IAAD. – Institute of Applied Arts and Design and speaks at several international congresses.

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