Communication and Graphic Design – 2009
Art Director in Saatchi & Saatchi, Milano and Sneaker Designer
I always knew I was an ambitious guy, and I always knew that I would do a creative job: over time I realized that that work would be the advertiser. So, with my strong awareness, I get the 100% scholarship at IAAD and, after graduated, I attracted the attention of the vice creative director of Saatchi & Saatchi in Milan. After summer holidays I became art director in one of the most important multinational agency of the world. After few time I realized how much is important to find solid concepts to create advertising campaign and, in 2011, thanks to the support of a great team, I won a gold and a silver prize at the Italian Art Directors Club.
In 2014 I started to draw sneakers. In 2015 I studied the production process of shoes, from pattern making till leather manufacturing. I’m not a kind of person who are easily satisfied and I know that I’ll don’t stop at these experiences. As Notorious B.I.G. says “Sky’s the limit and you know that you can have what you want. Be what you want.”
The experience at IAAD was very stimulating and it was the first approach to the competitiveness which there is in this kind of job. The aim to show off and to impose myself, led me to give my best, helping me to realize my ambitions. But the most important thing I learned at IAAD is that only school is not enough without passion and desire to do.