IAAD ACTIVATES POST GRADUATE PROGRAMS
Innovation, circular economy, social responsibility and services at the center of a multidisciplinary training cluster.
On the basis of the previous accreditation of the 1° Level Academic Diploma Courses and the interest found in the IAAD partner companies in accessing profiles that have in-depth skills in the various fields of communication and design, IAAD has developed post-graduate programs to better respond to the search for qualified profiles by the professional market.
The activation of these 2° level academic diploma programs is an opportunity for IAAD to strengthen its commitment to the themes of innovation, social responsibility and the circular economy, matters that are already the subject of study in the 1° Level Academic Diploma courses offered by IAAD.
The following 2° Level Academic Diploma courses are in the process of being accredited:
- Communication Design – Branding communication
- Product Design – Food and Beverage Design
- Interior Design – Interior Design
- Textile and Fashion Management – Fashion Design and Management
Each course explores specific themes of the three-year reference course, with a multidisciplinary approach for areas and applications.
An important aspect of IAAD post-graduate programs is the possibility of developing co-planning and research activities between the different courses of study.
In fact, in the first semester of the second year of the course, transversal plans will be developed between the various 2° Level academic courses, with a specific focus on the themes of social responsibility, circular economy, innovation and service design.
2° Level Academic Diploma Course in Communication Design – Branding Communication
(in the process of being accredited)
Affirming that the craft of communicating is constantly evolving is not a cliché. As an example, if the structure of an advertising agency of a few years ago could be compared with a current one, as well as the professional figures and the type of work produced, the difference would be striking. Evolution is not only continuous, but so rapid that it is sometimes confusing. The proliferation of touchpoints and channels with which the public can be reached today is exponential. It is a context that offers countless opportunities to those who have the tools to face it. But at the same time, the skills for those who want to deal with communication multiply and tend to escape traditional classifications. Precisely for these reasons, if updating is necessary in this professional path, so is in-depth analysis. The IAAD project of the 2° Level Academic diploma course in Communication Design has exactly this double goal: on the one hand, to strengthen the technical knowledge relating to the most current expressive methods, especially in the digital field; while on the other hand, further develop the themes that make up the set of fundamental principles.
To ensure the achievement of these objectives and the maximum effectiveness of the program, also in terms of professional opportunities, IAAD has chosen to give a precise orientation to its two-year post-graduate program, placing the theme of brand management and communication at the center. The relationship between brand, users, society, and communication channels is a complex and multifaceted territory that requires a variety of approaches. Communicating and managing the image of a brand today is an activity that goes far beyond the narrow commercial logic, although the latter cannot be excluded. Brands in the current context can no longer limit themselves to the simple role of “communicators of themselves”, subject and at the same time object of their messages, both commercial and institutional.
Today, brands are at the center of an equal relationship with their reference world, a two-way communication much closer to the interpersonal one than to the obsolete one that used to go from the company to the public. And as happens in relationships between people, the effectiveness of the information exchange requires listening skills, sensitivity, correct choice of expressive methods, as well as awareness of the cultural and social background of those who are dealing with the brand. It is a communication that has the obligation to take into account the deep connections, including emotional ones, that bind people to brands, considered as an integral part of our daily life and with which, whether we like it or not, we are establishing relationships that are often beyond the relationship between product and user, to cross over instead into the field of affectivity.
This type of communication, increasingly used by brands, requires the ability to manage multiple and often multidisciplinary languages. For instance, the creation of the event is combined with video production, the competition with the social media publishing plan, the charity initiative with publishing activity. According to IAAD, it is a field that deserves and needs specific training, a subject that includes all the modalities and at the same time clarifies its boundaries.
2° Level Academic Diploma Course in Product Design – Food and beverage design
(in the process of being accredited)
IAAD is a candidate to structure and activate a new two-year Product Design post-graduate course developed to constitute a highly qualified professional experience in the national and international panorama of the sector, integrating and further developing the offer proposed by the 1° Level three-year program.
The 2° Level Academic Diploma Course in Product Design – Food & Beverage Design is a two-year program that addresses the different features of design for the food sector, approaching them with the design methodology.
The goal is to prepare professionals for the F&B sector capable of designing products and brands, supporting them in defining their identity, developing and designing services and experiences.
The study plan is developed on very specific topics, able to provide a 360° view of the reference sector and the required skills. Skills that, in recent years, with the technological and communication development and with the surge of sectors such as e-commerce, are among the most requested and necessary so that the world of food and wine can find itself more and more ready for of global competition. Skills that, even if the world of industry has already valued for some time, are often lacking in artisanal realities, perhaps in family businesses that follow every aspect of work but without having a complete and correct view of the system. Family businesses and small businesses that are part of the great Italian culture, of its “Made in Italy” and of the food and wine variety appreciated worldwide.
Product design is the cornerstone of the course. Students will acquire the conceptual and instrumental knowledge to activate critical and analytical processes towards the scenarios of contemporary society and, in relation to these, to produce innovation processes in products and services. Thanks to an interdisciplinary approach, the skills that allow one to manage the project in its overall process are developed: from the analysis of the general context for the identification of social and cultural needs, to the control of the set of technological-productive and market processes. Students are encouraged to develop a critical awareness of the market, aimed at encouraging, through the design of products, services and strategies, forms of greater social equity and respect for natural resources and the environment, an aspect that in recent years is very important for the entire production system linked to F&B.
Ample space is given to the design of environments for food. The objective of the teaching is to transmit the skills to intervene on the design of spaces for food, from retail to catering places. In this case the common tendency is to work and design with a concrete focus on sustainability, trying to always put the customer at the center of a system in which every detail revolves around the construction of an experience.
Students are guided through a systemic vision of design aimed at enhancing product innovation. Thanks to the different design areas, they have the opportunity to develop managerial skills, project planning, and coordination and direction of the various skills that contribute to the development of innovative processes.
Topics covered include Events Design, with a focus on the design of events for F&B: today companies present their products to the public ever more often in stands and fairs, which have become important places in which they express and communicate their vision, corporate values and mission. Multimedia languages and e-commerce design have also rapidly increased in importance in communications and marketing.
The other key theme of the course are languages, considered as a system of expressive methods that characterize and are an integral part of the project. Communication has a significant weight in the 2° Level Academic Diploma course in Product Design – Food and Beverage Design. The goal is to lead students to solve the problems related to the communication skills of objects of use, both material and virtual, considered in their interaction processes with the user. The design of the human-product/service interaction experience is an essential element of the path starting from the information structure, to arrive at interactive design and user interface.
The path is characterized by various project activities. Students will be asked to engage in interdepartmental activities through workshops and multidisciplinary projects developed in collaboration with students of one or more of the other 2° Level Academic Diploma courses (Branding Communication / Interior Design).
Upon completion of the academic journey, students will develop a final thesis project in collaboration with a real client of the reference sector.
2° Level Academic Diploma Course in Interior Design
(in the process of being accredited)
The course is structured to develop an important specialist in-depth study of the theories and practices of designing interior spaces – at different scales and intended uses – so that in these environments high levels of life quality can be guaranteed.
With this 2° Level Academic Diploma, IAAD aims to prepare designers who can look at the world of interior design as an area of professional expression of passionate specificity; the main objective of this post-graduate program is to bring students to a concrete understanding of interior spaces, in their physical-geometric as well as perceptual and sensorial features, stimulating their creative skills useful for designing environments identified by high functionality and a concrete expressiveness.
The two-year program prepares to design and create private or public interiors, permanent or temporary, characterized by high conditions of general environmental comfort, educating students on the fronts of analog and digital knowledge and competence, to stimulate their ability to research and experiment with a view to developing their own, original, expressive language.
The spaces to be designed, which constitute the object of study on which to develop these advanced professional skills, concern the field of the non-temporary project – with particular reference to the residential theme – as well as design for the ephemeral – in the context of viewing design as an “installation”, this wide range includes the possibility of designing private places for living, for work, for leisure time, as well as public spaces of various kinds, including those designed for exhibition spaces.
The entire two-year period is aimed at forming specialists capable of concretely addressing the many fronts of interior architecture, with the aim of preparing them to express themselves with their own professional code that responds with “tailor-made” solutions for any task and user profile.
The academic approach is broad and transversal, including knowledge on the correct analysis and perception of spaces, on the modification of their dimensional connotations of surface and volume, as well as of the characteristics of style and finish; the idea of reaching a deep, complete and correct understanding of the architectural object directs the entire study program, which includes important digressions on the technical – and technological – characteristics useful for guaranteeing high-level environmental comfort characteristics, but also on the equipment that “inhabits” the space and on its aesthetic functional characteristics.
The reference to the culture of the context, of the place in which the project is developed and finalized, is seriously considered with the objective of obtaining results that are not generic but specific, which concern the concept of “identity of place and project”.
Specific, in-depth focuses – about lighting or ergonomics, for example – are structurally integrated into the individual learning courses which, in their entirety, intend to be structured to guarantee all students the development of a high sensitivity towards respect for the environment, sustainable growth and the circular economy, but also for “Design for All” (inclusive design dedicated to an extended user).
The interdisciplinary nature of the courses leads to a natural link between them, also with a view to developing teaching synergies between clusters of instructors; in this context of open and horizontal relationships, the numerous, important professional activities are also developed and involve interaction with numerous partner realities, in the form of special lessons, company visits, workshops, seminars, internships, projects and thesis.
The ambitious educational objectives of the two-year course of this 2° Level Academic Diploma imply that the study plans always have specific supports that are constantly checked and updated, with the precise idea and the deep conviction that they can prepare interior, furniture and accessory designers that are conscientious, attentive and sensitive and distinguished by a serious interest in research, experimentation and innovation.
In addition to the specific design subjects, strongly related to the world of Interiors, the first year study plan also includes courses and activities on the semiotics of the project, on the techniques of representation and communication of the project, on the technology of materials, and on the theme of lighting technology. The second year, which further explores the specificity of the interior design project, includes courses and activities concerning communication for exhibition spaces, on the design of services and on multimedia languages.
2° Level Academic Diploma Course in Textile and Fashion Design – Fashion Management
(in the process of being accredited)
The fashion industry market requires leading, trained and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product with extensive managerial skills and an international vision of the business.
In response to this need, IAAD proposes a two-year course in Fashion Management to complete the three-year course in Textile and Fashion Design.
The course is structured on the topicality of the fashion scenario with particular attention to new consumer behaviors deriving from the digital revolution and production processes, focusing on subjects that will include circular economy, environmental ethics and territorial development.
Through the in-depth study of disciplines such as marketing, product development, business organization and communication strategies, already addressed in the 1° Level course, the 2° Level course provides, through a multidisciplinary path, a technical, strategic and transversal vision of the entire supply chain production of the fashion sector.
The first year focuses on the global knowledge of the fashion world, the development of graphic skills and digital reality up to an in-depth knowledge of the fashion company sector. The latter’s cognitive path will analyze the creation of the product to complement the consumer’s shopping experience.
The second year will be characterized by project-oriented activities in the field of visual merchandising, design of services and complex events.
Part of the projects will be developed in collaboration with the second-year students of the 2° Level Academic Diploma courses in Branding Communication and Interior Design and will be characterized by an indispensable attention to the issues of social responsibility, circular economy and innovation.
The ordinary courses, held by experts in the fashion sector, will be intertwined with workshops and seminars, lectures and case histories.
The 2° Level Academic Diploma course in Fashion Management will offer the market professionals with the technical and managerial skills necessary to have roles in Marketing, Buying, Merchandising, Communication, Social Media Management, eCommerce, Retail and Business Development, press office and organization of fashion events.