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title:
Ducati Superlight 2020
it's a project:
Transportation design
abstract:
Functional and stylistic study to anticipate the future technological solutions for two wheelers. |
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 The project is a functional and stylistic study, suggested by the need to anticipate the future technical and technological solutions for two wheelers, without forgetting the brand emotional aspects. The research has been centred on shapes, integration between parts, ergonomics and materials.
The Ducati staff, Andrea Ferraresi (Style Responsible) and Bart Janssen (Senior designer), knew how to suggest the students passionate provocations of designers’ job: have ideas, suggest new solutions inside the limits of ergonomics, technical feasibility and costs.
Such a qualified team added value to the creative process, able to conceive design under a particular creative light.
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