| |
|
| |
|
 |
departments |
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
|
|
|
|
| |
|
|
| |
title:
Alfa Romeo Next Generation
it's a project:
Transportation design
abstract:
Study on the sporty style of the historical Italian Alfa Romeo brand |
|
| |
|
|
|
|
|
| |
Alfa Romeo Next Generation |
|
|
 “Alfa Romeo Next Generation” is an evolution study on the sporty style of the historical Italian car brand. Its distinctive features, the car shape characters, the architecture and the muscular way surfaces are treated, are the essential elements that guided students ideas, whose works permitted to reveal other fundamental aspects of the brand.
During the development of “evolved sporty” students have been set free to treat the subject in their own ways, no preclusion: few guidelines synthesised in the expression “a new Alfa Romeo emotion”.
The responsible of the Alfa Romeo Design Centre, Christopher Reitz, made a fundamental supervision, aiming with the designer’s point of view “think out of the box”. | |
|
