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title:
Mizuno entra nel nuoto
it's a project:
advertising and graphic design
abstract:
Mizuno entering the swimming world |
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 Mizuno is launching is first swimming- swimming pool collection for the autumn-winter 2009. Italy and France have been chosen such as European test areas.
The collection is made by 4 lines of swimming pool, with a strong technical : the top product of the gamma is the performance one-piece bathing suit, not available in the shops, named SST and conceived for the top national athletes.
To the students have been request to realize an advertising campaign format, whose testimonial is the champion Federica.
The development of the marketing strategy foresees a collection named “Tattoo”, inspired by the tattoo of the swimmer, so as to place Mizuno as leader company in technicality. The project develops through a copy strategy, arriving to the declination on press pages, pop materials and catalogue materials (sell-in and sell-out), to the design conception of the principal elements for the point of sale and the use of the testimonial in un-conventional marketing activities.
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