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title:
Yamaha - next scooter icon
it's a project:
Transportation design
abstract:
Yamaha Next Scooter Icon - New Expression for New Generation Scooter |
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Yamaha - next scooter icon |
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 Yamaha Motor R&D Europe has been always looking for new design and stylistic languages, which could be expressed through new combinations of concepts, shapes, colours, and materials. According to this purpose the company is always looking for innovative concepts, working on the relationship shape-function and on the emotion as a constant stimulus.
The purpose is offer the final user a better functionality and a greatest emotional value, working on new scooter-icon concepts, without having the need to mandatory present new technologies or new architectures.
The inspiration has to come from the contaminations which the design language finds and creates outside of the transportation paradigms and the basic concept of a scooter has to be respected.
The result wants to compare different and unusual design proposals, expressions of the Kando – intense and pleasant emotion which you feel when you are in front of something exclusive, extremely beautiful and satisfying, which goes beyond expectations – key word of the Japanese company. | |
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