IAAD conceives design as culture of the project, a system able to create a relation between production and final users, dealing with research and innovation, in order to give goods and services distributed to the market a social value and a cultural meaning: significance, function and shape are the hinges of an aware design.

The high quality of the didactic process, the continuous upgrading of the contents, the EABHES accreditation, the collaboration with institutions, organizations, associations and enterprises for the development of cultural, research, didactic projects and internships, the evolution of the organizational structure, the creation of a scientific and ethic board, are the most evident signs of a present and future IAAD.

If the numbers of students, professors and projects increase, that happens in a structured context, which is guarantee of the reliability, quality and dynamism of a didactic philosophy open to international comparison.

Bachelor and Master students must consider their being European citizens, reflecting the will of reaching an international dimension, being involved at a communitarian level and giving proof of their adaptation and mobility skills. Having a European Study Qualification, becoming a designer and knowing two languages will allow the students to travel and work all over Europe and worldwide.

Final-courses thesis projects are a key subject. They constantly involve private and public companies and institutions. The best thesis projects are presented to media and professionals during significant and visible public events.

A remarkable part of the attention is dedicated to the relationship between education and job placement, in order to guide the best students in their first steps towards their professional future.