Enterprises are made of people and individuals, by their nature, tend to personalize their lives and actions.
A design school is a project that comes true and renews itself every year. As a dear friend, Enrico Morteo, says “design means giving a glance at the future: it’s not foretelling tomorrow, but modifying today”. Following a vision, I should add.
IAAD chooses quality because believes in its value. It chooses not to open premises in other countries in the world, but to co-operate with other universities and design schools, personalizing the collaboration with qualified partners, to offer the students a specialized education, coherent with market evolution, which is different in different part of the world.
IAAD believes in co-operation as a constructing value. It believes in constant dialogue and comparison as inexhaustible source of new stimuli towards enhancement: we have the privilege of sharing thoughts and experiences with extraordinary people, who we owe our past, our present and our future.
The Director, in this reality, has the task of being the guarantor of this corporate and didactic philosophy, based on individual’s value as distinctive element inside a society that has a physiological tension towards globalization.
The Director is the guarantor of the students’ value, rights and duties, continuously chooses and updates the professors’ staff and the courses programs, to give a constantly updated and qualified education, aware that the real success of a school is its students.
My hearty welcome is for everybody who shall have the curiosity and the will of knowing IAAD and, maybe, being part of it.

Welcome!

Laura Milani
direzione@iaad.it

Director’s short profile

Laura Milani, born in Torino, after science secondary school, studied architecture and design in Torino. She got a specialization in marketing communication and in international marketing. A remarkable part of her professional experience is made in Carré Noir, international agency specialized in corporate & brand image.
She taught “Advertising Communication” at IAAD and in 2000, being just 28, she became Director and CEO.
In 2003 she started the “Industrial design” department, adding it to the three historical ones, transportation, interior and graphic.
In 2005, she brought IAAD, first in Italy, to the obtainment of the study qualifications accreditation as EABHES - European Bachelor and Master of Science in design, with 4 possible majorings.
In 2007, thanks to a personal study about “enterprise democratic growth”, she started the first didactic international partnership with Rigoletti Casa de Diseño in Mexico City. This experience represents concretely the start-up for the international future of IAAD.
In 2008 she opened the official dialogue with institutions, associations of industry and craftsmanship and the local companies, for the starting of the first academic degree in “design of transportation means and mobility”.
In 2009, thanks to the collaboration with ISIA Firenze, she attained the goal and officially announced the starting of the first Italian course, the First Level Academic Degree in “Design of Sustainable Mobility and Transportation Means” (3 year course – 180 CFA credits), whose lessons will be starting in October 2010.